Payloadz vs Sellfy (2026): which should you pick?
As of Nov 13, 2026, Sellfy grades higher than Payloadz: 2.4 against 2.0 out of 4.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Sellfy grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Payloadz
Sell digital downloads with direct PayPal payouts and no sales fee
Sellfy
Store builder for selling downloads, subscriptions and print-on-demand
Which one is for you
Pick Payloadz if
- Fits if you sell photos, music or writing by direct link and have a PayPal business account
- Works for sellers with large catalogues who want a flat fee, not a cut of sales
Look elsewhere if
- Pricey if you sell a little, as $49 a month is the only plan
- Skip it if you do not want to use PayPal, because payments go through it and its fees still apply
- Watch out: the $1 trial lasts 14 days and then bills $49 a month
- Watch out: tax collection is left to you, as it is not a merchant of record
Pick Sellfy if
- Fits if you sell files, subscriptions and merch and want them in one store
- Works for YouTubers and social sellers without a website who'd rather pay a flat fee than a cut
Look elsewhere if
- Tight if sales are climbing, as plans cap yearly sales at $10k, $50k or $200k, and overage may cost 2%
- Skip it if you want sales tax filed for you, since Sellfy isn't the merchant of record
- Pricey if you want upsells, cart recovery, affiliates or no Sellfy branding, which start on Business at $59 a month
- Watch out: the 14-day trial only lets you build; selling needs a paid plan from $22 a month
- Watch out: Stripe or PayPal fees, typically 2.9% + 30 cents, come on top
How we grade them
| 2.0GPAPayloadzFair | 2.4GPASellfyFair | |
|---|---|---|
| Value for money | C$49 a month is the only plan, above the dearer quarter ($37) of digital-product tools but under its dearest tenth ($77). | CStarter's $10k yearly cap is less than a year of $1,000 a month, so you'd be on Business at $59 a month billed yearly, with no cut of sales: $59. That's above this category's dearer quarter but short of its dearest tenth. Stripe or PayPal fees come on top and aren't counted. |
| Free plan and trial | DA $1 trial for 14 days, which means payment details; no free plan. | CNo free plan. The 14-day trial needs no card, but it only lets you build the store, since selling needs a paid plan from $22 a month. |
| Features | CDirect payouts, automatic delivery, licence keys, affiliates, subscriptions and upsells. It is not a merchant of record, so tax is left to you. | BDownloads, subscriptions, physical goods and print-on-demand merch in one store, email campaigns built in, PDF stamping and download limits. Nothing's missing from the core job; upsells, cart recovery and affiliates just wait for Business. |
| Ease of use | CNo store rating on record. You upload products, set up PayPal and your own links. | CNo App Store rating on record. You don't need a website, but you're still picking a template, building the store and connecting Stripe or PayPal before anything sells. |
| Platforms and integrations | BWeb, with PayPal, Mailchimp, Google Analytics 4, Meta and TikTok listed. No desktop or phone app. | BWeb only, with Stripe, PayPal, Zapier, Google Analytics, Google Merchant Center, Facebook Ads and Wix, plus buy buttons for any site. No phone or desktop app is listed. |
| Best for | selling downloads with direct PayPal payouts | a flat-fee store for downloads and merch |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Payloadz and Sellfy. How we grade
Price against what you get
Payloadz starts at $49 a month and scores 2.3 out of 4 on features, ease of use and platforms. Sellfy starts at $0.83 a month when paid by the year and scores 2.7.
Sellfy scores higher and starts $48.17 a month lower. Of the other tools for selling digital products on the chart, 12 score higher than Payloadz for less, and 2 score higher than Sellfy for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Payloadz also covers popups.
- Sellfy also covers email campaigns and print on demand.
At a glance
| Payloadz | Sellfy | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $49 per month | $22 per month for up to $10k in yearly sales, billed annually ($29 monthly) |
| Free plan | None | None |
| Free trial | $1 for a 14-day full-access trial, then $49 per month | 14-day free trial, no card required; you can build a store but must pay to sell |
| Web | ||
| Made by | PayLoadz, Inc. | UAB Sellfy |
| Price read from | payloadz.com | sellfy.com |
| Checked | Nov 13, 2026 | Nov 9, 2026 |
Worth knowing
Payloadz
- The $1 trial lasts 14 days; after it the plan is $49 per month with no cheaper tier.
- Payments go through PayPal, whose standard processing fees still apply.
- Accounts include 1 TB of file transfer a month for delivered orders.
- It is not a merchant of record, so tax collection is left to the seller.
Sellfy
- No free plan: the 14-day trial lets you build a store, but selling needs a paid plan from $22 a month.
- Plans cap yearly sales at $10k, $50k and $200k; above the cap Sellfy asks you to upgrade and may charge 2% on the overage.
- Stripe or PayPal processing fees (typically 2.9% + 30 cents) come on top, and Sellfy is not the merchant of record.
- Upsells, cart abandonment, affiliates and removing Sellfy branding all start on Business at $59 a month billed annually.
Key features
Payloadz
- Direct payouts
- Payment goes straight to your PayPal account when a buyer checks out, and the file is delivered automatically.
- Automatic delivery
- Time-limited, tracked download links go out as soon as payment clears, with per-order download and IP limits.
- Flexible uploads
- Upload in the browser, by FTP for large folders, or add a whole catalog with a bulk CSV import.
- License and serial keys
- Upload a key list or connect a key generator URL so each order gets a unique serial key.
- Affiliates and tracking
- A built-in affiliate system, Mailchimp sync, and Meta, Google Ads, GA4 and TikTok purchase pixels.
- Subscriptions and upsells
- Recurring digital products with optional trials, checkout upsells and cross-sells, discount codes and free email-gated downloads.
Sellfy
- One store for every product type
- Sell downloads, recurring subscriptions, physical goods and print-on-demand merch side by side, with no cap on the number of products.
- Store builder and buy buttons
- Drag-and-drop templates, your own domain and custom code, or embed buy-now buttons, product widgets or the whole store on an existing site.
- Print-on-demand merch
- Caps, hoodies, T-shirts, mugs and other items printed when ordered and shipped from Sellfy's 11 fulfillment centers, with no stock to buy.
- Email marketing built in
- Send campaigns to customers from the dashboard using monthly email credits, 2,000 to 50,000 by plan, with more sold as needed.
- Upsells, cart recovery and affiliates
- Coupon codes and reviews on every plan; product upsells, abandoned cart emails and an affiliate program from Business up.
- Download protection
- Download limits, PDF stamping, access control and detailed download logs help against unauthorized sharing and refund disputes.
Plans
Payloadz
Seller plan$49
per month
Unlimited products, storage and transactions, with 0% Payloadz transaction fees. A $1 14-day trial comes first.
Sellfy
Starter$22
per month for up to $10k sales a year, billed annually ($29 monthly)
Unlimited digital, physical, subscription and print-on-demand products, 10GB files, 2,000 email credits, own domain. No transaction fee.
Business$59
per month for up to $50k sales a year, billed annually ($79 monthly)
Adds upsells, cart abandonment emails, an affiliate program, custom fields, no Sellfy branding, 15GB files and 10,000 email credits.
Premium$119
per month for up to $200k sales a year, billed annually ($159 monthly)
Adds product migration, priority support, 20GB files and 50,000 email credits. Sellers above $200k a year contact Sellfy for an offer.
Ways to pay less
Payloadz
No public discounts listed.
Sellfy
- Annual discount
Save 25% with yearly billing
Sellfy's pricing page says yearly billing saves 25%: Starter $22 a month instead of $29, Business $59 instead of $79, Premium $119 instead of $159.
Common questions
Which is cheaper, Payloadz or Sellfy?
As of Nov 13, 2026, Sellfy is cheaper to start with: $0.83 a month when paid by the year, against $49 a month for Payloadz. Payloadz starts at $49 per month, and Sellfy starts at $22 per month for up to $10k in yearly sales, billed annually ($29 monthly).
Which has a free plan, Payloadz or Sellfy?
As of Nov 13, 2026, neither Payloadz nor Sellfy has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.