Pendo vs WalkMe (2026): which should you pick?
As of Nov 13, 2026, Pendo grades higher than WalkMe: 2.4 against 1.8 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Pendo grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Pendo if
- Fits if you onboard users inside your product with tours and tooltips
- Works for small apps under 500 monthly users that want guides for free
Look elsewhere if
- Skip it if you want a price on the page, as every paid plan is quoted
- Tight if you stay free and pass 500 monthly users, which freezes new guides, surveys and segments
- Not for you if you only want traffic numbers for a marketing site
- Watch out: replays start at Core, surveys and product discovery need Ultimate or add-ons, and Predict is priced apart
- Watch out: the free plan has no support, and the 30-day trial is set up through sales
Pick WalkMe if
- Fits if you roll out company software to a large number of employees
- Works for teams that want adoption analytics next to in-app help
Look elsewhere if
- Skip it if you want a price before talking to sales, as none is published
- Not for you if you want to try before you buy, as no trial is mentioned
- Watch out: SAP GUI support covers Windows version 7.70 and up only
- Watch out: the US and EU data centres each support different features
How we grade them
| 2.4GPAPendoFair | 1.8GPAWalkMeWeak | |
|---|---|---|
| Value for money | CNo published figure for this size. A product with 10,000 monthly active users is far past the free 500, so it needs Base, Core or Ultimate, all quoted by sales from users and modules. Replays need Core, and surveys need Ultimate or add-ons. | CNo price is published; the pricing page leads to a quote request, so it sits in the middle until a number shows up. |
| Free plan and trial | CPendo Free covers 500 monthly active users with analytics, guides, and Pendo-branded NPS and roadmaps, but no support. Go past 500 and you can't make new guides, surveys or segments. The 30-day trial is set up through sales. | FNo free plan and no trial are mentioned on the pricing page. |
| Features | BProduct analytics with retroactive data, in-app guides on every plan, replays, NPS and surveys, feedback and roadmaps, and the Leo AI assistant. Graded against Amplitude and Mixpanel, it covers the job. Replays start at Core, and surveys need Ultimate or add-ons. | BGuides, tooltips and tours, flow analytics, surveys, an authoring tool and enterprise controls such as SSO and activity logs. The listing names no gap in the core work. |
| Ease of use | CNo rating on record. The snippet goes into your app, then the work is building guides, targeting segments and setting up surveys, and paid plans start with a sales call. There's a learning curve. | CNo store rating on record, and rolling it out means building guides and connecting it to your apps, so there is a learning curve. |
| Platforms and integrations | BWeb only, with no desktop or phone app of its own. It works across unlimited web and mobile apps, and connects to Salesforce, HubSpot, Zendesk, Intercom, Jira, Gainsight, Marketo and Segment. | CA web layer over other apps, with only SAP, AWS, Azure Blob and Google Cloud listed as integrations. No desktop or phone app of its own is listed. |
| Best for | walkthroughs and tips inside your own app | in-app guidance for big company software rollouts |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Pendo and WalkMe. How we grade
Where they differ
- Pendo also covers web analytics and session replay.
- WalkMe also covers workflow automation, no-code, chatbots and dashboards.
In commonWebAI featuresSurveys
At a glance
| Pendo | WalkMe | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | Not published | Not published |
| Free plan | Pendo Free, free forever: analytics, in-app guides, Pendo-branded roadmaps and NPS surveys for up to 500 monthly active users, across unlimited web and mobile apps. | None |
| Free trial | 30-day free trial of the whole platform, set up through sales | None listed |
| Web | ||
| Made by | Pendo.io, Inc. | WalkMe |
| Price read from | pendo.io | Not confirmed |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Pendo
- No paid prices are published: Base, Core and Ultimate are quoted by sales from monthly active users and the modules chosen.
- On Pendo Free, going past 500 monthly active users stops you creating new guides, NPS surveys or segments until you upgrade.
- Session replay starts at Core, and surveys, product discovery and journey orchestration need Ultimate or paid add-ons.
- Churn prediction (Predict) and agent analytics are priced separately from the plans.
WalkMe
- No prices are published; the pricing page leads to a quote request for employee and customer plans.
- No free trial is mentioned on the pricing page.
- Support for SAP GUI covers SAP GUI for Windows version 7.70 and higher.
- Regional data centers in the US and EU each support different features.
Key features
Pendo
- Product analytics
- Tracks feature use, paths and retention with retroactive data back to the day Pendo was installed, across any number of apps.
- In-app guides
- Walkthroughs, tooltips and announcements shown inside your app and targeted at user segments, included on every plan including Free.
- Session replay
- Replays of user sessions to give support and product teams context, included from Core and sold as an add-on on Base.
- NPS, surveys and feedback
- Sentiment tools for NPS and in-app surveys, plus product discovery for collecting and ranking feedback. Pendo-branded NPS comes with Free.
- Leo and Pendo AI
- Leo answers questions about your data in plain language on every plan; churn prediction and AI agent analytics are separate paid modules.
WalkMe
- In-app guidance and automation
- Step-by-step guides, tooltips, pop-up notifications and onboarding tours, plus workflow automation, shown inside the application.
- Adoption analytics
- Insights, flow analytics with funnel and path views, behavioral segments, custom dashboards, reports and app discovery across company web apps.
- AI assistance and authoring
- Contextual AI assistance for end users, and an authoring tool that builds content from a plain-language description.
- Surveys and chatbots
- AI-powered surveys with branching, delivered in-app, by email or through a link, and ActionBot for conversational workflows.
- Enterprise controls
- Custom roles, SSO, two-factor authentication, activity logs, data censorship controls and US or EU data hosting.
Plans
Pendo
Free$0
Up to 500 monthly active users: analytics, in-app guides, Pendo-branded NPS and roadmaps. No support included.
BaseCustom
Sold through sales, priced by monthly active users: analytics, guides and support. Session replay and surveys are paid add-ons.
CoreCustom
Sold through sales: adds session replay. Product discovery and NPS or surveys remain add-ons.
UltimateCustom
Sold through sales: everything, including product discovery, NPS and surveys, and journey orchestration.
WalkMe
Pricing could not be confirmed. See walkme.com.
Common questions
Which is cheaper, Pendo or WalkMe?
As of Nov 13, 2026, Pendo publishes no starting price, and WalkMe has no price we could confirm.
Which has a free plan, Pendo or WalkMe?
As of Nov 13, 2026, only Pendo has a free plan. WalkMe does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.