Pictory vs Zebracat (2026): which should you pick?

Pick Pictory if

• Fits if you want blog posts and slide decks turned into narrated stock-footage videos
• Works for trimming long recordings into clips by editing the text

Look elsewhere if

• Tight if you make a lot of video, as Starter's 24,000 yearly credits cover up to 360 minutes and every AI feature draws on the same pool
• Not for you if you might want a refund, as paid subscriptions aren't refunded
• Pricey if you pay monthly, where Professional jumps from $35 to $59 for the same 6,000 credits a month
• Watch out: the trial gives 300 credits, up to 10 minutes of video, keeps Pictory branding, and the listing doesn't say whether it needs a card
• Watch out: Teams is $119 a month for 3 or more users, the page doesn't say if that's per user, and SSO is Enterprise only

Pick Zebracat if

• Fits if you post a few videos a week and want the voice and captions done for you
• Works for marketers who want ads and explainers without filming

Look elsewhere if

• Pricey if you pay monthly: $39 for 15 videos, $99 for 40
• Watch out: avatars, voice clones and translation start on Super Cat at $59 to $99 a month
• Skip it if you need the API, since it's Enterprise at $599 a month and up
• Not for you if you want videos over a few minutes: 10-minute videos need Unlimited Cat
• Watch out: the homepage shows a Free plan and different prices than the pricing page

Pictory

• Every AI feature draws on one credit pool; Starter's 24,000 yearly credits cover up to 360 minutes of video, and annual plans grant all credits upfront.
• Paid subscriptions are not refunded; cancelling only stops the next renewal.
• Cloned avatars, voice clones and the automatic video summary need Professional or above.
• The trial allows 300 credits, 3 videos of up to 5 minutes and keeps Pictory branding.

Zebracat

• The cheapest plan includes 15 videos and 350 animation credits a month.
• Custom avatars, voice clones and video translation start on Super Cat; unlimited brands and 10-minute videos need Unlimited Cat.
• The homepage shows a Free plan and different prices than the pricing page, so check the sign-up screen for current terms.
• API access is listed only on Enterprise.

Pictory

Script, URL and slides to video

Describe the video or add a script, link, PDF, PowerPoint or audio file; the Pictory 3 agent asks five setup questions, then drafts the script, stock-footage scenes and a preview.

AI Studio

Generate images from prompts and animate images into clips with Veo 3.1, Veo 3.1 Fast or PixVerse 5.5, then drop them into scenes in the editor.

Edit video with text

Upload a recording and cut it by editing its transcript, pull out highlight clips automatically, and add captions.

Voices and avatars

ElevenLabs voices in 29 languages, voice cloning and custom avatars on Professional and above, with uploaded voiceovers synced to scenes.

Brand kits and templates

Saved fonts, colors and logos keep videos on brand, and templates set the layout, text and timing of each scene.

Zapier, Make and API

Start videos from other apps through Zapier or Make, make a video from any web page with the Chrome extension, or build on the API.

Zebracat

Prompt, link or image to video

Builds a complete video with script, AI images, voiceover and captions from text, a link or one photo.

Multiple AI video models

The pricing page names Seedance, Kling, Veo and Gemini Omni, and says Zebracat picks a model for each scene.

Credits only for animation

Voiceovers, AI images, scripts and posting do not use credits; credits are spent on animating scenes with AI video models.

Publish and track

Posts to TikTok, Instagram and YouTube with a dashboard of views and likes, and a feed of trending videos to remix.

Avatars and voice clones

Super Cat and above include custom avatars and cloned voices; voiceovers cover 170+ languages.

Pictory

• Starter$25

  per month, billed annually ($29 billed monthly)

  24,000 credits a year, up to 360 minutes of video, 1 user, 1 brand kit and 5 GB of storage. Monthly billing gives 2,000 credits a month.

• Professional$35

  per month, billed annually ($59 billed monthly)

  72,000 credits a year, up to 1,080 minutes of video, cloned avatars, voice clones, 5 brand kits and 20 GB of storage. Monthly: 6,000 credits a month.

• Teams$119

  per month for 3+ users, billed annually ($199 billed monthly)

  216,000 credits a year, up to 3,600 minutes of video, 3 or more users, shared brand assets and 10 brand kits. The page does not say if the price is per user.

• EnterpriseCustom

  10+ users, custom minutes and credits, SSO, interactive video hosting with quizzes, SCORM export and done-for-you video creation.

Zebracat

• Cat Mode$23

  per month, billed yearly ($39 billed monthly)

  15 videos and 350 AI animation credits a month, publishing to TikTok, Instagram and YouTube, and 1 brand.

• Super Cat$59

  per month, billed yearly ($99 billed monthly)

  40 videos and 1,400 AI animation credits a month, 5 custom avatars, 5 voice clones, video translation and up to 5 brands.

• Unlimited Cat$119

  per month, billed yearly ($199 billed monthly)

  No monthly video cap, 3,600 AI animation credits a month, videos up to 10 minutes, unlimited brands and priority support.

• Enterprise$599+

  per month

  Custom pricing through sales: unlimited videos, custom credits, API access, custom AI models and a dedicated success manager.

Pictory

• Annual discount

  Save up to 40% with annual billing

  Annual billing costs $25 a month for Starter against $29, $35 for Professional against $59, and $119 for Teams against $199.

Zebracat

• Annual discount

  Save 40% with yearly billing

  The pricing page shows yearly billing at $23, $59 and $119 a month against $39, $99 and $199 billed monthly.