QuestionPro vs Surveypal (2026): which should you pick?

Pick QuestionPro if

• Fits if you're a market researcher who needs conjoint, MaxDiff or an audience panel
• Works for field teams that have to collect answers with no connection

Look elsewhere if

• Pricey if you're a small business, since paid plans start at $99 per user a month
• Not for you if you want to pay month by month, as the pricing page shows annual billing only
• Tight if you stay free: 1 user and 200 responses per survey
• Watch out: Team Edition needs at least 5 users and the Research Suite at least 10, with its price on request
• Watch out: the customer and employee experience products are sold separately, with pricing on request

Pick Surveypal if

• Fits if you want unlimited users on a survey tool priced by responses
• Works for teams that feed survey results into Zendesk or Salesforce

Look elsewhere if

• Skip it if you want a published price, as there isn't one
• Watch out: the trial's length, limits and card requirement are not stated
• Too light for AI analysis in the survey tool, as that is listed for CXM
• Watch out: payment by invoice and a customer success manager appear on CXM only

QuestionPro

• The free Essentials plan covers 1 user and 200 responses per survey.
• Paid plans are priced per user and billed annually; the pricing page shows no monthly option.
• Team Edition needs at least 5 users, and the Research Suite at least 10, with pricing on request.
• The customer experience and employee experience products are sold separately, with pricing on request.

Surveypal

• No prices are published; the page says survey tool pricing follows the number of responses, so pricing is unverified.
• A free trial button is shown, but the trial length and limits are not stated.
• Payment by invoice and a dedicated customer success manager are marked as available on CXM only in the comparison table.
• AI analysis features are listed for Surveypal CXM; the survey tool column shows fewer.

QuestionPro

Survey builder with logic

Build surveys from 30 to 52 question types depending on the plan, with branching, piping and skip logic. A Path Simulator in the editor maps every route and flags questions no one can reach.

QuestionPro AI

A Survey Agent drafts a full survey, with questions, scales and logic, from a description. Smart Dashboards build a dashboard and an insight summary from the responses.

Reports and research methods

Reports include real-time shareable dashboards, and data exports to Excel, SPSS and CSV. Conjoint, MaxDiff and A/B testing are part of the Research Suite.

Offline survey app

The iOS and Android app collects responses without an internet connection and syncs them later. Quotas can be tracked in the app, and a full answer option can be hidden or end the interview.

Multilingual surveys

Field the same survey in more than 100 languages, so respondents in each market can answer in their own language.

Integrations and API

Connect to Salesforce, HubSpot, Microsoft Dynamics, Google Sheets, Tableau and Power BI, or build on Zapier, webhooks and the QuestionPro API.

Surveypal

Survey design

Drag-and-drop builder with multilingual surveys and advanced logic rules.

Distribution channels

Surveys go out by link, email, SMS, tablet, QR code or embed, with a feedback routing system.

Reporting

A real-time dashboard, with data that can be combined, compared or sent to a BI tool.

Surveypal CXM

A separate platform that aggregates feedback from any source and applies AI text, sentiment and topic analysis.

Zendesk, Salesforce and Genesys

Integrations connect surveys and feedback with these systems, including Zendesk data channels such as email, chat and voice.

Unlimited users

Both the survey tool and CXM list unlimited users.

QuestionPro

• Essentials$0

  1 user, 200 responses per survey and 30 question types, with basic surveys, logic, integrations and analysis.

• Advanced$99

  per user / month, billed annually

  1 user, 25,000 responses per year and 38 question types, with standard surveys, logic, integrations and analysis, plus branding.

• Team Edition$83

  per user / month, billed annually, 5-user minimum

  5-user minimum, 100,000 responses per survey, 46 question types, collaboration, regional data centers and a dedicated account manager.

• Research SuiteCustom

  10 or more users with custom response pricing, 52 question types, and communities, audience and qualitative tools.

Surveypal

Pricing could not be confirmed. See surveypal.com.

QuestionPro

• Nonprofit

  Free Nonprofit license

  Nonprofits can get the Nonprofit license, listed at $1,188 per year, for free in return for a backlink on their website. It covers one user and up to 10,000 responses.

• Education

  Discounted academic licenses

  Universities and colleges can buy a Survey & Analytics license at what QuestionPro calls a highly discounted price through its academic sales team. No figure is published.

Surveypal

No public discounts listed.