The Lavender Insider’s Guide
Everything we know about Lavender in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Lavender
The Insider’s Guide
AI email coach that scores and rewrites sales emails
Every plan, grade, refund rule and rival among cold outreach tools, read from Lavender’s own pages.
Made by Lavender · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Lavender’s own pages, its app-store listings and our grades. Every fact in it is on Lavender’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 17 of the 47 other cold outreach tools we grade
Lavender is an email coach for sales reps that scores a draft, suggests fixes and adds prospect context inside Gmail or Outlook. A coaching dashboard for managers is part of the team plan. The company also offers Ora, a separate AI sales agent that drafts outbound emails.
To get you started, here are 9 things to know about Lavender, taken from its own pages and our grades.
It's a browser extension with accounts to connect inside Gmail or Outlook.
- 1
Best for email coaching inside Gmail and Outlook
Lavender scores a sales email as you write it in Gmail or Outlook and suggests fixes.
- 2
Paid plans start at $27 a month
As its pricing page puts it: $27 per month, billed yearly ($29 billed monthly).
- 3
There is a free plan
Basic: analyze 5 emails and personalize 5 emails a month, with the AI email writer and recommendations on Gmail and Outlook 365.
- 4
It runs on Web
Web, with a browser extension too.
- 5
Email scoring
Scores an email or template against best practice and flags what may hold back replies; the page cites a score of 90 or above as the target.
- 6
Personalization assistant
Brings prospect data into the inbox and suggests ways to personalize, including personality-based insights about the recipient.
- 7
AI email writer
Suggests first drafts and fixes, available even on the free Basic plan within its monthly limits.
- 8
A 2.2 GPA, above 17 of 47
That is against the other cold outreach tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Lavender you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
Lavender at a glance
- Pricing
- Free plan, from $27 per month, billed yearly ($29 billed monthly)
- Free plan
- Yes
- Free trial
- 7-day free trial of paid plans with all integrations, no card required
- Runs on
- Web, Browser extension
- Made by
- Lavender
- Category
- Cold Outreach
- Our grade
- 2.2 GPA, fair
The report card
Best for email coaching inside Gmail and Outlook
Lavender scores a sales email as you write it in Gmail or Outlook and suggests fixes. The free plan covers 5 analyzed and 5 personalized emails a month. It doesn't send campaigns, and integrations with outreach tools only start on Individual Pro at $45 a month.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Starter is $27 a month on yearly billing, between the category's cheaper quarter ($25) and its middle ($39). Integrations need Individual Pro at $45. |
| Free plan and trial | C | Free Basic covers 5 analyzed and 5 personalized emails a month. A real cap, and 7 days of paid plans are also free with no card. |
| Features | C | Scores drafts, suggests fixes and adds prospect context. It does that job fully, but it's a smaller job than a sender, and Ora, its agent, is sold separately. |
| Ease of use | C | No store rating on record. It's a browser extension with accounts to connect inside Gmail or Outlook. |
| Platforms and integrations | B | Web and a browser extension, with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove and Gong. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Lavender is for
- Fits if you write sales emails by hand in Gmail or Outlook
- Works for managers who want a coaching dashboard on a team plan
Who it is not for
- Skip it if you want something that sends campaigns, since it doesn't
- Tight if you write more than 5 emails a month on free
- Pricey if you need integrations, which start at $45 a month on Individual Pro
- Watch out: the team plan is $89 a seat and sold through a demo
Good to know
Good for
- Reps who write cold emails by hand and want them checked
- Sales managers who coach reps on email quality
- Individuals who want a free tier to try before paying
Worth knowing
- Basic is capped at 5 analyzed and 5 personalized emails a month.
- Integrations with outreach tools are included from Individual Pro, not Starter.
- The Team Plan price shown is per seat and is bought through a demo rather than self-serve.
- Lavender coaches emails and does not send campaigns itself; Ora is priced separately and its page gives no clear plan table.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$27
A month to start. There is a free plan too
Lavender has a free plan. Paid plans start at $27 per month, billed yearly ($29 billed monthly).
Basic
$0
Analyze 5 emails and personalize 5 emails a month in Gmail and Outlook 365.
Starter
$27
per month, billed yearly ($29 billed monthly)
For individuals: unlimited emails, personalization and AI recommendations, multi-inbox support and chat support.
Individual Pro
$45
per month, billed yearly ($49 billed monthly)
Everything in Starter with integrations, priority support and a dedicated customer success manager.
Team Plan
$89
per seat / month, billed yearly ($99 billed monthly)
Adds integrations and the Coaching Dashboard; booked through a demo, with Starter, Growth and Enterprise tiers.
The free plan
Basic: analyze 5 emails and personalize 5 emails a month, with the AI email writer and recommendations on Gmail and Outlook 365.
Trying it first
7-day free trial of paid plans with all integrations, no card required
Read from lavender.ai on Nov 12, 2026.
Ways to pay less
Annual discount
Yearly billing lowers the monthly rate
Lavender's pricing toggle shows Starter at $27 a month billed yearly against $29 billed monthly, and Team at $89 against $99 per seat.
Stated on lavender.ai
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and Browser extension
AI email coach that scores and rewrites sales emails. Here is what it does, as its own site describes it, and what it covers: AI features, AI agents, reports.
Scores drafts, suggests fixes and adds prospect context.
- Email scoring
- Scores an email or template against best practice and flags what may hold back replies; the page cites a score of 90 or above as the target.
- Personalization assistant
- Brings prospect data into the inbox and suggests ways to personalize, including personality-based insights about the recipient.
- AI email writer
- Suggests first drafts and fixes, available even on the free Basic plan within its monthly limits.
- Coaching dashboard
- Managers can track team performance, ROI and what works across inboxes; it comes with the Team Plan.
- Works where you send
- Runs in Gmail and Outlook and connects with Outreach, Salesloft, HubSpot, Apollo, Groove and Gong.
- Ora sales agent
- Ora is a separate AI agent for drafting outbound emails; its page says agents can be built for free and billed monthly after launch.
Where it runs
- Web
- Browser extension
What it works with
- Gmail
- Outlook
- Outreach
- Salesloft
- HubSpot
- Apollo
- Groove
- Gong
Lavender is made by Lavender.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
17/47
Other cold outreach tools it is graded above
Lavender's GPA of 2.2 is higher than 17 of the 47 other cold outreach tools we grade, and level with 14.
It stands best on platforms and integrations (B, above 9 of 47) and worst on ease of use (C, above 0).
Its paid plans start at $27 a month, against a middle price of $39 for the category: 14 of the 43 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 48 cold outreach tools we grade, cut by the letter each got. Lavender’s own letter is outlined.
- CValue for moneyAbove 9 of 47
- CFree plan and trialAbove 15 of 47
- CFeaturesAbove 7 of 47
- CEase of useAbove 0 of 47
- BPlatforms and integrationsAbove 9 of 47
Price against what you get
Each dot is one of 44 cold outreach tools. Further left costs less; higher up scores better on features, ease of use and platforms. Lavender is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Lavender you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
It costs $324 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- An AI agent, with the models and the safeguards behind it.
- It plugs into other products, Gmail, Outlook and Outreach among them.
- People on the other end: coaches. No app builder makes those.
What this rests on. Lavender’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Regie.ai, AiSDR, Outreach, Salesloft and Reply.io
The 5 tools Lavender is most often weighed against, with where each one differs from it.
- 2.2GPA
Regie.ai
Free trial · from $41/mo
AI prospecting with enrichment, drafting and a parallel dialer.
- Lavender has a free plan. Regie.ai does not, though it has a free trial.
- Only Lavender lists a browser extension.
- Lavender also covers reports.
- 2.0GPA
AiSDR
Paid
AI sales agent that finds leads and runs email and LinkedIn outreach.
- Lavender has a free plan. AiSDR does not.
- Only Lavender lists a browser extension.
- Lavender also covers reports.
- 2.0GPA
Outreach
Paid
Sales engagement and AI agent platform for revenue teams.
- Lavender has a free plan. Outreach does not.
- Only Outreach lists iOS and Android apps.
- Lavender also covers reports.
- 2.0GPA
Salesloft
Paid
Sales engagement platform with cadences, dialer and AI agents.
- Lavender has a free plan. Salesloft does not.
- Only Lavender lists a browser extension.
- Only Salesloft lists an iOS app.
- 2.6GPA
Reply.io
Free trial · from $49/mo
Multichannel sales sequences with the Jason AI SDR.
- Lavender has a free plan. Reply.io does not, though it has a free trial.
- Lavender also covers reports.
- Reply.io also covers email campaigns.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Lavender free?
Lavender has a free plan. Basic: analyze 5 emails and personalize 5 emails a month, with the AI email writer and recommendations on Gmail and Outlook 365.
How much does Lavender cost?
Lavender lists 4 plans. Basic: $0.
What platforms does Lavender work on?
Lavender is available on Web. It also has a browser extension.
Does Lavender offer any discounts?
Lavender publicly lists the following: Yearly billing lowers the monthly rate.
Does Lavender have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Lavender is listed for Web.
Does Lavender have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Lavender is listed for Web.
Is Lavender open source?
Lavender is not described as open source on its own site, as read on Nov 12, 2026.
What does Lavender integrate with?
Lavender's listing names Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove and Gong.
Does Lavender have a free trial?
Yes. 7-day free trial of paid plans with all integrations, no card required.
Who makes Lavender?
Lavender is made by a company of the same name.
What are the alternatives to Lavender?
The closest alternatives to Lavender in our directory are Regie.ai, AiSDR, Outreach, Salesloft and Reply.io.
How does Lavender compare with other cold outreach tools?
Lavender's GPA of 2.2 is higher than 17 of the 47 other cold outreach tools we grade, and level with 14.
Is Lavender good value for money?
ToolGPA grades Lavender C for value for money. Its paid plans start at $27 a month, against a middle price of $39 for the category: 14 of the 43 others that charge start lower.
Could I make my own version of Lavender?
To replace Lavender you would be making an AI agent, with the models and the safeguards behind it.
Where this guide comes from
The prices, plans, platforms and features were read from Lavender’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Lavender's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Lavender. Prices change, so check lavender.ai before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Lavender, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/lavender
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Lavender: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/lavender
Know someone choosing between cold outreach tools?
Send them this guide: toolgpa.com/tools/lavender/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded cold outreach tools after Lavender, each with an Insider's Guide of its own.
- Cold Outreach Insider's GuideEvery one of the 48 cold outreach tools we grade, compared
- lemlist Insider's GuideCold email and LinkedIn sequences with a built-in lead database2.8 GPA
- Salesforge Insider's GuideCold email and LinkedIn sequences with AI-written messages2.8 GPA
- Saleshandy Insider's GuideCold email sequences with a B2B lead database in every plan2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Lavender’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Lavender is a trademark of its owner, and this guide is not made, paid for or approved by Lavender. Prices and plans change: check lavender.ai before you buy.