The Owner Insider’s Guide
Everything we know about Owner in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Owner
The Insider’s Guide
Restaurant websites with online ordering, a branded app and marketing
Every plan, grade, refund rule and rival among website and landing page builders, read from Owner’s own pages.
Made by Owner.com · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Owner’s own pages, its app-store listings and our grades. Every fact in it is on Owner’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 3 of the 34 other website and landing page builders we grade
Owner builds and runs websites for independent restaurants, with commission-free online ordering, a branded mobile app, loyalty rewards and automated email and text campaigns included. Owner's team sets up the site and SEO pages and moves the restaurant over, and orders flow to the kitchen through a POS such as Clover or Toast. It is sold month to month in two plans that differ only in how order fees are charged.
To get you started, here are 8 things to know about Owner, taken from its own pages and our grades.
Owner's team builds the site and moves your restaurant over, so there's very little for you to set up.
- 1
Best for restaurants taking orders off the delivery apps
Owner builds and runs an independent restaurant's website, with online ordering, its own branded app, loyalty rewards and email and text campaigns that go out on their own.
- 2
Paid plans start at $249 a month
As its pricing page puts it: $249 per month, plus a 5% restaurant fee per order.
- 3
It runs on 3 platforms
Web, iOS and Android.
- 4
AI-optimized website and SEO pages
Owner builds the restaurant's website and automatically adds SEO pages meant to rank in Google and bring in direct orders.
- 5
Online ordering and catering
Commission-free ordering with smart upsells, plus catering menus and catering pages for local businesses.
- 6
Branded app and loyalty
Each restaurant gets its own mobile app for guests, with push notifications and a rewards program for repeat orders.
- 7
A 2.0 GPA, above 3 of 34
That is against the other website and landing page builders we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Owner you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
Owner at a glance
- Pricing
- Paid, from $249 per month, plus a 5% restaurant fee per order
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web, iOS, Android
- Made by
- Owner.com, since 2020
- Category
- Website & Landing Page Builders
- Our grade
- 2.0 GPA, fair
- Store rating
- 4.8 on the App Store, 1,544 ratings
The report card
Best for restaurants taking orders off the delivery apps
Owner builds and runs an independent restaurant's website, with online ordering, its own branded app, loyalty rewards and email and text campaigns that go out on their own. Owner's team does the setting up. But it's $249 a month plus 5% of every order, guests pay a 5% fee too, and you can't try it first.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Graded against its own alternatives, as it's a done-for-you restaurant service: $249 a month plus a 5% fee per order, or $499 flat, over ten times Wix's $17 or Squarespace's $19. Guests pay a 5% fee on each order too. The branded app and marketing are what the extra buys. |
| Free plan and trial | F | Nothing free: no free plan, no trial and no self-serve sign-up, just a demo. It's month to month with no contract or cancellation fee, which helps, but you're paying from the start. |
| Features | C | For a restaurant it does the lot: a site with SEO pages, ordering, catering, a branded app, loyalty, email and text campaigns, delivery and POS links. But it's a smaller job than this category's, and Owner says you give up control over how the site looks. |
| Ease of use | A | 4.78 from 1,544 App Store ratings for Owner's app. Owner's team builds the site and moves your restaurant over, so there's very little for you to set up. |
| Platforms and integrations | B | Web, iPhone and Android, with Clover built in and Toast, Square and Lightspeed connecting, so orders reach the kitchen. There's no desktop app, which keeps it off an A. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Owner is for
- Great if you run an independent restaurant and you're tired of handing delivery apps a cut
- Handy when you want the site, ordering, app and marketing set up for you
- Good for busy restaurants doing $5,000 a month online, where the flat rate starts to pay
Who it is not for
- Pricey if your online orders are small, at $249 a month plus 5% of each order
- Not for you if you want to design the site your way, as Owner keeps to its own system
- Skip it if you don't run a restaurant, since that's all it's built for
Good to know
Good for
- Independent restaurants that want to move orders off delivery apps
- Owners who want the website, ordering, app and marketing set up for them
- Restaurants with growing online sales weighing a flat fee against a per-order fee
Worth knowing
- Guests pay a 5% order support fee on every order on both plans, and Flexible adds a 5% restaurant fee per order.
- It is built only for restaurants, and Owner says plainly that you give up some control over how the site looks in return for its standard system.
- There is no free trial or self-serve sign-up: it starts with a demo. Billing is month to month, with no contract or cancellation fee.
- Third-party delivery costs a flat fee per order; Owner suggests letting guests pay delivery under $30 and covering about $3 on larger orders.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$249
A month to start
Owner is a paid product, starting at $249 per month, plus a 5% restaurant fee per order.
The branded app and marketing are what the extra buys.
Flexible
$249
per month, plus a 5% restaurant fee per order
Every feature, with a lower subscription and a fee on each order, so costs rise with sales. Special rates for multi-location groups.
Flat Rate
$499
per month
Every feature with no restaurant fee on orders; Owner suggests it from about $5,000 a month in online sales.
Read from owner.com on Oct 18, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
Restaurant websites with online ordering, a branded app and marketing. Here is what it does, as its own site describes it, and what it covers: AI features, email campaigns, sMS marketing, online store, review collection.
But it's a smaller job than this category's, and Owner says you give up control over how the site looks.
- AI-optimized website and SEO pages
- Owner builds the restaurant's website and automatically adds SEO pages meant to rank in Google and bring in direct orders.
- Online ordering and catering
- Commission-free ordering with smart upsells, plus catering menus and catering pages for local businesses.
- Branded app and loyalty
- Each restaurant gets its own mobile app for guests, with push notifications and a rewards program for repeat orders.
- Automated email and text marketing
- Ready-made email and SMS campaigns go out on their own to bring guests back, alongside a reviews engine and listings management.
- Delivery
- Use in-house drivers, third-party drivers at one flat fee with no markup from Owner, or both.
- POS integrations and Owner POS
- A native Clover integration and connections to Toast, Square and Lightspeed are included; Owner can supply a kitchen tablet or printer, or its own POS.
Where it runs
- Web
- iOS
- Android
What it works with
- Clover
- Toast
- Square
- Lightspeed
Owner is made by Owner.com, and has been around since 2020.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
3/34
Other website and landing page builders it is graded above
Owner's GPA of 2.0 is higher than 3 of the 34 other website and landing page builders we grade, and level with 6.
It stands best on ease of use (A, above 34 of 34) and worst on free plan and trial (F, above 0).
Its paid plans start at $249 a month, against a middle price of $16 for the category: 33 of the 33 others that charge start lower.
On features, ease of use and platforms it scores 3.0 out of 4. 2 tools score higher and cost less.
Each grade against the category
Every bar is all 35 website and landing page builders we grade, cut by the letter each got. Owner’s own letter is outlined.
- DValue for moneyAbove 0 of 34
- FFree plan and trialAbove 0 of 34
- CFeaturesAbove 4 of 34
- AEase of useAbove 34 of 34
- BPlatforms and integrationsAbove 8 of 34
Price against what you get
Each dot is one of 34 website and landing page builders. Further left costs less; higher up scores better on features, ease of use and platforms. Owner is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Owner you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 25 of the 34 other website and landing page builders grade higher. It costs $2,988 a year.
What you could make
- Review collection: an app builder makes this well.
What you could not
- Checkout, card payments and sales tax handled for you.
- Newsletters sent to thousands of people that still reach the inbox.
- Texts to thousands of numbers, registered with the carriers.
- A real app for iOS and Android. Something home-made would be a web page.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Owner’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Wix, Squarespace, Square Online, GoDaddy Website Builder and UENI
The 5 tools Owner is most often weighed against, with where each one differs from it.
- 2.8GPA
Wix
Free plan · from $17/mo
Drag-and-drop website builder with an AI agent and business apps.
- Wix has a free plan. Owner does not.
- Owner also covers email campaigns, sMS marketing, online store and review collection.
- Wix also covers templates, AI agents and no-code.
- 2.6GPA
Squarespace
Free trial · from $19/mo
Template-based website builder with an online store and invoicing.
- Owner also covers email campaigns, sMS marketing, online store and review collection.
- Squarespace also covers templates, forms and invoicing.
- 2.6GPA
Square Online
Free plan · from $49/mo
Online store builder that shares stock and payments with Square POS.
- Square Online has a free plan. Owner does not.
- Owner also covers email campaigns, sMS marketing and review collection.
- Square Online also covers inventory and shipping labels.
- 2.2GPA
GoDaddy Website Builder
Free plan
Template website builder with marketing tools and a free plan.
- GoDaddy Website Builder has a free plan. Owner does not.
- Only Owner lists an Android app.
- Owner also covers email campaigns, sMS marketing, online store and review collection.
- 2.2GPA
UENI
From $20.83/mo
Done-for-you small-business websites, built by a team in a week.
- Only Owner lists iOS and Android apps.
- Owner also covers email campaigns, sMS marketing, online store and review collection.
- UENI also covers booking links, forms and live chat.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Owner free?
No. Owner is a paid product, starting at $249 per month, plus a 5% restaurant fee per order.
How much does Owner cost?
Owner lists 2 plans. Flexible: $249 per month, plus a 5% restaurant fee per order.
What platforms does Owner work on?
Owner is available on Web, iOS and Android.
How is Owner rated?
Owner's iPhone and iPad app averages 4.8 out of 5 from 1,544 ratings on the App Store in the United States, as read on Oct 18, 2026.
Does Owner have a Windows app?
No Windows app was listed when its pages were read on Oct 18, 2026. Owner is listed for Web, iOS and Android.
Does Owner have a macOS app?
No macOS app was listed when its pages were read on Oct 18, 2026. Owner is listed for Web, iOS and Android.
Is Owner open source?
Owner is not described as open source on its own site, as read on Oct 18, 2026.
What does Owner integrate with?
Owner's listing names Clover, Toast, Square and Lightspeed. A listing names up to eight integrations, so it may connect to more.
Who makes Owner?
Owner is made by Owner.com. It dates from 2020.
What are the alternatives to Owner?
The closest alternatives to Owner in our directory are Wix, Squarespace, Square Online, GoDaddy Website Builder and UENI.
How does Owner compare with other website and landing page builders?
Owner's GPA of 2.0 is higher than 3 of the 34 other website and landing page builders we grade, and level with 6.
Is Owner good value for money?
ToolGPA grades Owner D for value for money. Its paid plans start at $249 a month, against a middle price of $16 for the category: 33 of the 33 others that charge start lower.
Could I make my own version of Owner?
To replace Owner you would be making checkout, card payments and sales tax handled for you.
Where this guide comes from
The prices, plans, platforms and features were read from Owner’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Owner's own pages on 18 October 2026, and its App Store rating. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Owner.com. Prices change, so check owner.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,021
Tools graded, in 54 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,021
tools graded
54
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Owner, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/owner
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Owner: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/owner
Know someone choosing between website and landing page builders?
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See our other guides
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- WordPress.com Insider's GuideHosted WordPress with themes, plugins and a free plan3.4 GPA
- Wix Insider's GuideDrag-and-drop website builder with an AI agent and business apps2.8 GPA
- Carrd Insider's GuideOne-page website builder with yearly plans from $92.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Owner’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Owner is a trademark of its owner, and this guide is not made, paid for or approved by Owner.com. Prices and plans change: check owner.com before you buy.