Owner vs Wix
We give Owner a 2.0 GPA and Wix a 2.8, out of 4.0. Owner grades higher on ease of use. Wix grades higher on value for money, the free plan and features. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Owner
Restaurant websites with online ordering, a branded app and marketing
Wix
Drag-and-drop website builder with an AI agent and business apps
How we grade them
| 2.0GPAOwnerFair | 2.8GPAWixGood | |
|---|---|---|
| Value for money | DGraded against its own alternatives, as it's a done-for-you restaurant service: $249 a month plus a 5% fee per order, or $499 flat, over ten times Wix's $17 or Squarespace's $19. Guests pay a 5% fee on each order too. The branded app and marketing are what the extra buys. | CLight is $17 a month for one site on yearly billing, with your own domain, no Wix ads and 2 GB, so it sits mid-range for this category. But it can't take payments or bookings, and Wix's own blog points small businesses to Core at $29, where this category's dearest tenth starts. |
| Free plan and trial | FNothing free: no free plan, no trial and no self-serve sign-up, just a demo. It's month to month with no contract or cancellation fee, which helps, but you're paying from the start. | CThere's a free plan with the full editor and the AI agent, but it runs on a Wix address with Wix ads and 500 MB of storage. Fine for trying ideas, not for a business. Paid plans have no trial, just a 14-day money-back guarantee. |
| Features | CFor a restaurant it does the lot: a site with SEO pages, ordering, catering, a branded app, loyalty, email and text campaigns, delivery and POS links. But it's a smaller job than this category's, and Owner says you give up control over how the site looks. | AThe widest set of built-in business tools in this category: a store, bookings, events, restaurant orders and hotel reservations, an AI agent called Aria, an app market and a headless developer platform. Few rivals come close. |
| Ease of use | A4.78 from 1,544 App Store ratings for Owner's app. Owner's team builds the site and moves your restaurant over, so there's very little for you to set up. | B4.58 from about 16,800 App Store ratings. Thousands of templates and Aria drafting sections from a sentence make the start easy, though with this much in it there's more to find your way around than in a simpler builder. |
| Platforms and integrations | BWeb, iPhone and Android, with Clover built in and Toast, Square and Lightspeed connecting, so orders reach the kitchen. There's no desktop app, which keeps it off an A. | BWeb, iPhone and Android, with an app market of Wix and outside apps such as QuickBooks Online and TikTok Ads, plus an API and Wix Headless. No desktop app, so not an A. |
| Best for | restaurants taking orders off the delivery apps | business sites with bookings, events and a shop |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Owner and Wix. How we grade
Price against what you get
Owner starts at $249 a month and scores 3.0 out of 4 on features, ease of use and platforms. Wix starts at $17 a month and scores 3.3.
Wix scores higher and starts $232 a month lower. Of the other website and landing page builders on the chart, 2 score higher than Owner for less, and 1 scores higher than Wix for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Owner starts at $249 per month, plus a 5% restaurant fee per order. Wix starts at $17 per site / month, billed yearly (Light).
- Wix has a free plan. Owner does not.
- Owner also covers email campaigns, sMS marketing, online store and review collection.
- Wix also covers templates, AI agents and no-code.
At a glance
| Owner | Wix | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $249 per month, plus a 5% restaurant fee per order | $17 per site / month, billed yearly (Light) |
| Free plan | None | Build and publish on a wixsite.com address with Wix branding, 500 MB of storage and 500 MB of bandwidth. A custom domain needs a paid plan. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Owner.com | Wix.com, Inc. |
| Price read from | owner.com | wix.com |
| Checked | Oct 18, 2026 | Oct 17, 2026 |
Who each one suits
Owner
- Independent restaurants that want to move orders off delivery apps
- Owners who want the website, ordering, app and marketing set up for them
- Restaurants with growing online sales weighing a flat fee against a per-order fee
Wix
- Beginners who want to start free and upgrade when the site is ready
- Small businesses that take bookings, sell tickets or run a small store
- People who want an AI agent to draft pages they can still edit by hand
Worth knowing
Owner
- Guests pay a 5% order support fee on every order on both plans, and Flexible adds a 5% restaurant fee per order.
- It is built only for restaurants, and Owner says plainly that you give up some control over how the site looks in return for its standard system.
- There is no free trial or self-serve sign-up: it starts with a demo. Billing is month to month, with no contract or cancellation fee.
- Third-party delivery costs a flat fee per order; Owner suggests letting guests pay delivery under $30 and covering about $3 on larger orders.
Wix
- Light has no online payments; selling anything needs Core at $29 a month or higher.
- Monthly billing exists, but Wix's pages show only yearly prices, and monthly plans come without the free domain voucher or premium apps.
- Each plan upgrades a single site, so running several sites means buying a plan for each.
- There is no free trial of paid plans; Wix offers a 14-day money-back guarantee instead.
Key features
Owner
- AI-optimized website and SEO pages
- Owner builds the restaurant's website and automatically adds SEO pages meant to rank in Google and bring in direct orders.
- Online ordering and catering
- Commission-free ordering with smart upsells, plus catering menus and catering pages for local businesses.
- Branded app and loyalty
- Each restaurant gets its own mobile app for guests, with push notifications and a rewards program for repeat orders.
- Automated email and text marketing
- Ready-made email and SMS campaigns go out on their own to bring guests back, alongside a reviews engine and listings management.
- Delivery
- Use in-house drivers, third-party drivers at one flat fee with no markup from Owner, or both.
- POS integrations and Owner POS
- A native Clover integration and connections to Toast, Square and Lightspeed are included; Owner can supply a kitchen tablet or printer, or its own POS.
Wix
- Wix Harmony editor and Aria
- The editor mixes drag-and-drop layout with Aria, an AI agent that turns a written idea into sections, pages or custom components you can then edit. It is included on every plan, free included.
- Templates and design tools
- Start from thousands of templates or from AI, then adjust the design without code. Paid plans remove Wix branding and connect your own domain.
- Payments and online store
- Core and higher plans accept payments and run a store, with standard and advanced commerce tools on Business and Business Elite. Light cannot take payments.
- Bookings, events and restaurants
- Scheduling and services come with Core and higher. Further business solutions cover ticketed events, online programs, restaurant orders and hotel reservations.
- App market
- Add marketing, accounting, social and store apps from Wix and other developers, such as QuickBooks Online, TikTok Ads and Instagram feeds.
- Developer platform and headless
- Business Elite adds the advanced developer platform, and Wix Headless lets a custom front end run on Wix's back end and business tools.
Plans
Owner
Flexible$249
per month, plus a 5% restaurant fee per order
Every feature, with a lower subscription and a fee on each order, so costs rise with sales. Special rates for multi-location groups.
Flat Rate$499
per month
Every feature with no restaurant fee on orders; Owner suggests it from about $5,000 a month in online sales.
Wix
Free$0
A Wix subdomain, Wix branding on the site, 500 MB of storage and bandwidth, the full editor and templates.
Light$17
per site / month, billed yearly
Custom domain, free domain for a year, no Wix ads, 2 GB of storage, a light marketing suite and 2 collaborators. No online payments.
Core$29
per site / month, billed yearly
Accept payments, basic online store, scheduling and services, 50 GB of storage and 5 collaborators.
Business$39
per site / month, billed yearly
Standard online store and marketing suite, 100 GB of storage and 10 collaborators.
Business Elite$159
per site / month, billed yearly
Advanced store and marketing tools, the advanced developer platform, unlimited storage and 100 collaborators.
EnterpriseCustom
Custom plans and pricing on request for large organizations.
Ways to pay less
Owner
No public discounts listed.
Wix
- Other savings
Free domain for a year with a yearly plan
Yearly premium plans include a voucher for one year of free domain registration. Monthly plans do not include it.
