The Unbounce Insider’s Guide
Everything we know about Unbounce in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Unbounce
The Insider’s Guide
Landing page builder with A/B testing and AI traffic routing
Every plan, grade, refund rule and rival among website and landing page builders, read from Unbounce’s own pages.
Made by Unbounce Inc. · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Unbounce’s own pages, its app-store listings and our grades. Every fact in it is on Unbounce’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 16 of the 30 other website and landing page builders we grade
Unbounce is a hosted landing page builder for marketers and agencies. Pages, pop-ups and sticky bars are built in a drag-and-drop editor from templates and published on your own domain or a WordPress site. Higher plans add A/B testing and Smart Traffic, which uses AI to send each visitor to the page variant most likely to convert for them.
To get you started, here are 9 things to know about Unbounce, taken from its own pages and our grades.
- 1
Best for A/B testing landing pages
Unbounce is a landing page builder made for testing: pages, pop-ups and sticky bars, with A/B tests and Smart Traffic, which sends each visitor to the version most likely to work on them.
- 2
Paid plans start at $22 a month
As its pricing page puts it: $22 per month for up to 500 visitors, billed annually ($29 billed monthly).
- 3
You can try it first
14-day free trial of any plan, no credit card required
- 4
It runs on Web
Web.
- 5
Drag-and-drop landing pages
Build pages from 100+ templates or from scratch, publish them to unlimited subdomains or a WordPress site, with hosting included.
- 6
Pop-ups and sticky bars
From the Build plan, add pop-ups and sticky bars to landing pages, with scheduling and advanced triggers on Optimize.
- 7
A/B testing
The Experiment plan adds unlimited A/B tests and variants, manual traffic splits and confidence intervals for each result.
- 8
A 2.4 GPA, above 16 of 30
That is against the other website and landing page builders we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Unbounce you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
Unbounce at a glance
- Pricing
- Free trial, from $22 per month for up to 500 visitors, billed annually ($29 billed monthly)
- Free plan
- No
- Free trial
- 14-day free trial of any plan, no credit card required
- Runs on
- Web
- Made by
- Unbounce Inc.
- Category
- Website & Landing Page Builders
- Our grade
- 2.4 GPA, fair
The report card
Best for A/B testing landing pages
Unbounce is a landing page builder made for testing: pages, pop-ups and sticky bars, with A/B tests and Smart Traffic, which sends each visitor to the version most likely to work on them. Starter is $22 a month on yearly billing, but it stops at 500 visitors and 5 pages, and testing starts at $112.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Graded against other landing page builders. Starter is $22 a month on yearly billing ($29 monthly), the cheapest start, but it stops at 500 visitors and 5 pages. 20,000 visitors costs $74 on Build, where Swipe Pages charges $29, and going over brings an overage fee it doesn't price. |
| Free plan and trial | C | No free plan, but there's a 14-day trial of any plan with no card needed. It's limited to one user and no custom domain, with some traffic limits. |
| Features | B | Drag-and-drop pages from 100+ templates, pop-ups, sticky bars, multi-step forms, AI copy, an MCP server, unlimited A/B tests and Smart Traffic's AI routing. The whole landing page job, though most of it sits above Starter. |
| Ease of use | C | No rating on record. The builder is drag-and-drop with templates, but the good parts, tests, traffic routing and integrations, all need setting up before they pay off. |
| Platforms and integrations | B | A web app that publishes to your own domain or a WordPress site and connects to Salesforce, HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Marketo and Zapier, with 1,000+ integrations from Build. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Unbounce is for
- Great if you test every page and want the winning version picked for you
- Handy when you want Claude or ChatGPT to build pages through its MCP server
- Good for agencies running campaign pages for several clients
Who it is not for
- Tight if you start on Starter, since 500 visitors a month goes fast once ads are running
- Pricey if A/B testing is why you're here, as it starts at $112 a month
- Not for you if you want pop-ups on the cheapest plan, as they start on Build at $74
Good to know
Good for
- Marketers sending paid search and social traffic to dedicated pages
- Teams that want to A/B test landing pages without a developer
- Agencies building campaign pages for several clients
Worth knowing
- Starter allows only 5 pages and 500 visitors a month; pop-ups, sticky bars and multi-step forms start at Build.
- A/B testing starts at Experiment ($112 a month billed annually), and Smart Traffic needs Optimize.
- Passing the visitor limit brings a one-time overage fee; the pricing page does not give the rate.
- The trial is limited to a single user and no custom domain, with some traffic restrictions.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$22
A month to start
Unbounce is a paid product with a free trial, starting at $22 per month for up to 500 visitors, billed annually ($29 billed monthly).
Graded against other landing page builders.
Starter
$22
per month for up to 500 visitors, billed annually ($29 monthly)
5 landing pages, 1 user, 1 root domain, lead gen forms, the MCP server and hosting, with unlimited conversions.
Build
$74
per month for up to 20,000 visitors, billed annually ($99 monthly)
Unlimited pages, pop-ups and sticky bars, multi-step forms, AI copywriting, custom code and 1,000+ integrations. 1 user and 1 root domain.
Experiment
$112
per month for up to 30,000 visitors, billed annually ($149 monthly)
Unlimited A/B testing and variants, dynamic text replacement and conversion reporting, for 3 users and 2 root domains.
Optimize
$187
per month for up to 50,000 visitors, billed annually ($249 monthly)
AI traffic optimization (Smart Traffic), scheduling, advanced triggers and audience insights, for 5 users and 3 root domains.
Concierge
Custom
From 100,000 visitors a month, 15 users and 5 root domains, with implementation services and a dedicated success manager.
Agency
Custom
For agencies running client campaigns: from 50,000 visitors, 5 users and 10 root domains, plus a listing in the partner directory.
Trying it first
14-day free trial of any plan, no credit card required
Read from unbounce.com on Oct 17, 2026.
Ways to pay less
Annual discount
Save 25% with yearly billing
Unbounce's pricing page lists a 25% saving on yearly billing: Starter is $22 a month instead of $29, Build $74 instead of $99 and Optimize $187 instead of $249.
Stated on unbounce.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Landing page builder with A/B testing and AI traffic routing. Here is what it does, as its own site describes it, and what it covers: AI features, templates, no-code, forms.
The whole landing page job, though most of it sits above Starter.
- Drag-and-drop landing pages
- Build pages from 100+ templates or from scratch, publish them to unlimited subdomains or a WordPress site, with hosting included.
- Pop-ups and sticky bars
- From the Build plan, add pop-ups and sticky bars to landing pages, with scheduling and advanced triggers on Optimize.
- A/B testing
- The Experiment plan adds unlimited A/B tests and variants, manual traffic splits and confidence intervals for each result.
- Smart Traffic
- On Optimize, AI routes each visitor to the page variant most likely to convert for someone like them, instead of an even split.
- AI copywriting and MCP server
- AI copywriting comes with Build and above, and an MCP server on every plan lets assistants such as Claude and ChatGPT build and manage pages.
- Forms and lead routing
- Lead gen and multi-step forms send leads to CRMs and email tools through in-app integrations, Zapier or webhooks.
Where it runs
- Web
What it works with
- Salesforce
- HubSpot
- Mailchimp
- Klaviyo
- ActiveCampaign
- Marketo
- Zapier
- Google Analytics
Unbounce is made by Unbounce Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
16/30
Other website and landing page builders it is graded above
Unbounce's GPA of 2.4 is higher than 16 of the 30 other website and landing page builders we grade, and level with 8.
It stands best on features (B, above 18 of 30) and worst on ease of use (C, above 0).
Its paid plans start at $22 a month, against a middle price of $14 for the category: 22 of the 29 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 31 website and landing page builders we grade, cut by the letter each got. Unbounce’s own letter is outlined.
- CValue for moneyAbove 2 of 30
- CFree plan and trialAbove 5 of 30
- BFeaturesAbove 18 of 30
- CEase of useAbove 0 of 30
- BPlatforms and integrationsAbove 8 of 30
Price against what you get
Each dot is one of 30 website and landing page builders. Further left costs less; higher up scores better on features, ease of use and platforms. Unbounce is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Unbounce you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
It costs $264 a year.
What you could make
- Templates and forms: an app builder makes these well.
What you could not
- A builder that other people can use without writing code.
- It plugs into other products, Salesforce, HubSpot and Mailchimp among them.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Unbounce’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Instapage, Leadpages, Landingi, Swipe Pages and ClickFunnels
The 5 tools Unbounce is most often weighed against, with where each one differs from it.
- 2.0GPA
Instapage
Free trial · from $79/mo
Landing page platform for paid ads with A/B tests and AI copy.
- 2.4GPA
Leadpages
Free trial · from $29/mo
Landing page builder with AI page creation and A/B testing.
- Unbounce also covers templates.
- 2.2GPA
Landingi
Free trial · from $24/mo
Landing page platform with an AI page generator and A/B testing.
- 2.6GPA
Swipe Pages
Free trial · from $29/mo
AI landing page builder for paid-ad campaigns, with fast AMP pages.
- 2.2GPA
ClickFunnels
Free trial · from $81/mo
Sales funnel builder bundled with email, courses, a store and CRM.
- Unbounce also covers forms.
- ClickFunnels also covers marketing automation and email campaigns.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Unbounce free?
No, Unbounce is a paid product, but you can try it first. 14-day free trial of any plan, no credit card required.
How much does Unbounce cost?
Unbounce lists 6 plans. Starter: $22 per month for up to 500 visitors, billed annually ($29 monthly).
What platforms does Unbounce work on?
Unbounce is available on Web.
Does Unbounce offer any discounts?
Unbounce publicly lists the following: Save 25% with yearly billing.
Does Unbounce have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Unbounce is listed for Web.
Does Unbounce have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Unbounce is listed for Web.
Is Unbounce open source?
Unbounce is not described as open source on its own site, as read on Oct 17, 2026.
What does Unbounce integrate with?
Unbounce's listing names Salesforce, HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Marketo, Zapier and Google Analytics.
Who makes Unbounce?
Unbounce is made by Unbounce Inc.
What are the alternatives to Unbounce?
The closest alternatives to Unbounce in our directory are Instapage, Leadpages, Landingi, Swipe Pages and ClickFunnels.
How does Unbounce compare with other website and landing page builders?
Unbounce's GPA of 2.4 is higher than 16 of the 30 other website and landing page builders we grade, and level with 8.
Is Unbounce good value for money?
ToolGPA grades Unbounce C for value for money. Its paid plans start at $22 a month, against a middle price of $14 for the category: 22 of the 29 others that charge start lower.
Could I make my own version of Unbounce?
To replace Unbounce you would be making a builder that other people can use without writing code.
Where this guide comes from
The prices, plans, platforms and features were read from Unbounce’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Unbounce's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Unbounce Inc. Prices change, so check unbounce.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Unbounce, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/unbounce
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Unbounce: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/unbounce
Know someone choosing between website and landing page builders?
Send them this guide: toolgpa.com/tools/unbounce/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and landing page builders after Unbounce, each with an Insider's Guide of its own.
- Website & Landing Page Builders Insider's GuideEvery one of the 31 website and landing page builders we grade, compared
- WordPress.com Insider's GuideHosted WordPress with themes, plugins and a free plan3.4 GPA
- Wix Insider's GuideDrag-and-drop website builder with an AI agent and business apps2.8 GPA
- Carrd Insider's GuideOne-page website builder with yearly plans from $92.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Unbounce’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Unbounce is a trademark of its owner, and this guide is not made, paid for or approved by Unbounce Inc. Prices and plans change: check unbounce.com before you buy.