Alternatives · Reviews
Shopper Approved alternatives
As of Nov 13, 2026, the best Shopper Approved alternative for most people is Yotpo (2.4 GPA), third in our ranking of customer review tools. It's also the best free one. The catch, in its listing's words: "Free plan for up to 50 orders a month."
Shopper Approved compared with 5 alternatives: Trustpilot, Feefo, REVIEWS.io, Yotpo and Trusted Shops.
Shopper Approved's current pricing could not be confirmed from its own site. 2 of the 5 alternatives are free or have a free plan. One more offers a free trial.
Listings checked up to Nov 12, 2026 · Where the facts come from
Black Friday: is there a Shopper Approved sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| Shopper ApprovedThis tool | Free trial | Trial only | Web |
| Trustpilot | Free plan · from $99/mo | Yes | Web |
| Feefo | From $200/mo | No | Web |
| REVIEWS.io | Free trial · from $23/mo | Trial only | Web |
| Yotpo | Free plan · from $15/mo | Yes | Web |
| Trusted Shops | Paid | No | Web |
How each one differs from Shopper Approved
Trustpilot
Business reviews on Trustpilot's public site, with paid invite plans
- Trustpilot starts at $99 per domain / month and up, billed annually.
- Trustpilot has a free plan, which Shopper Approved lacks.
Suits: Businesses whose customers already look them up on Trustpilot
Feefo
Verified customer reviews for products and services
- Feefo starts at $200 per month (Essentials).
- Feefo also covers surveys.
Suits: Retailers and service businesses that want reviews tied to real purchases
REVIEWS.io
Product and company reviews for online stores, priced by invites
- REVIEWS.io starts at $23 per month for up to 300 invites, billed annually ($29 monthly).
- REVIEWS.io also covers surveys.
- REVIEWS.io does not cover reports, which Shopper Approved does.
Suits: Online stores that want product reviews and Google Seller Ratings together
Yotpo
Product reviews, photo UGC and loyalty for online stores
- Yotpo starts at $15 per month for up to 99 orders, billed monthly.
- Yotpo has a free plan, which Shopper Approved lacks.
- Yotpo does not cover reports, which Shopper Approved does.
Suits: Growing Shopify stores that expect to add loyalty later
Trusted Shops
Trustmark, buyer protection and reviews for online shops
Suits: European online shops that want a certification mark alongside reviews
Limits worth knowing in Shopper Approved
- No prices are published; the pricing page says quotes are built per customer and walked through on a call.
- The pricing page names Store Ratings as the free-trial product; whether the other solutions are in the trial is not stated.
- Reviews, Q&A and website security are sold as separate solutions or as the Traffic & Conversion Suite, so costs depend on the bundle.
- The homepage's growth figures such as 'up to 9x conversions' are the vendor's claims.
Common questions
What are the alternatives to Shopper Approved?
The alternatives to Shopper Approved in this directory are Trustpilot, Feefo, REVIEWS.io, Yotpo and Trusted Shops. Each one has a side-by-side comparison with Shopper Approved.
Is there a free alternative to Shopper Approved?
Yes. Trustpilot and Yotpo have a free plan alongside paid ones.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 18, 2026 to Nov 12, 2026. Vendors change prices without notice, so confirm on their site before you buy.