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The Selling Digital Products Insider’s Guide

Every one of the 15 tools for selling digital products we grade in one document: the top three, what they cost, the grades and the full list. Read it here, or keep a copy.

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ToolGPAOctober 2026

Selling Digital Products

The Insider’s Guide

Sell downloads, memberships and subscriptions from a simple store page, with the payments handled.

  • Whop
  • Payhip
  • Stan
  • Patreon
  • Lemon Squeezy
  • Buy Me a Coffee

Every one we grade, what they cost, the best buy at each budget and the three to look at first.

Checked Oct 18, 2026 · toolgpa.com

15graded

Contents

  1. 01WelcomeWhat these tools do, how many we grade and what to know before choosing
  2. 02Our top threeThe three we'd look at first, and who each one suits
  3. 03What they costWhat paid plans start at, the best buy at each budget and the free plans
  4. 04The gradesThe highest graded, and how the whole category does on each subject
  5. 05Keep or make?Which are worth paying for, and which you could make yourself
  6. 06Every toolAll of them, best graded first, with what each costs
  7. 07Quick answersThe questions people ask when choosing, each answered in a line or two
  8. 08About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from each tool’s own pages, their app-store listings and our grades. Every fact in it is on the Selling Digital Products page too, where it is kept up to date. Checked Oct 18, 2026.

Part 01 · Overview

Welcome

What these tools do, how many we grade and what to know before choosing

15

tools for selling digital products we grade, from their own pages

Sell downloads, memberships and subscriptions from a simple store page, with the payments handled.

Before you choose, here are 7 things to know about tools for selling digital products, worked out from every one we grade.

  1. 1

    We grade 15 tools for selling digital products

    9 of them are free or have a free plan, and 6 more let you try before paying. Everything in this guide comes from their own pages and our grades.

  2. 2

    Paid plans start at $24.50 a month in the middle

    From $0.83 (Sellfy) to $79 (SamCart), going by what each one's paid plans start at.

  3. 3

    Best value: Whop and Patreon

    Nothing on our chart scores higher than these without costing more.

  4. 4

    3 of 15 have iPhone and Android apps

    15 run in a web browser and 0 have a Windows app. Check the one you need before you fall for anything.

  5. 5

    The middle GPA is 2.6

    2 score 3.0 or higher. The highest is Whop, at 3.4.

  6. 6

    Best free option: Whop

    Whop has the highest GPA of the free ones, 3.4. Storefront, checkout and payouts for paid communities and products.

  7. 7

    15 worth keeping, 0 you could make

    By our keep-or-make rules, 15 do something you couldn't reasonably build yourself, 0 are simple enough to make with an AI app builder, and 0 are a close call.

Part 02 · Top three

Our top three

The three we'd look at first, and who each one suits

The three tools for selling digital products we'd look at first. First place suits the most people; second and third are the best picks for the people it leaves out. Each has an Insider's Guide of its own.

  1. 1st

    3.4GPA

    Whop

    Free

    For: Most creators starting to sell digital products

    Whop sells downloads, courses, memberships, community access, paid events and bookings, with apps such as chat, courses with quizzes, forums and files added to each product, and checkout in 195 countries. There is no monthly fee: a domestic card sale costs 2.7% + $0.30, which covers card processing, so $1,000 of sales costs $27 plus 30¢ a sale. Its iPhone app averages 4.8 from about 58,000 ratings. Know the limits: collecting and paying sales tax adds 2% and the optional extras stack to 6% + $0.30, Apple takes 30% of purchases under $700 made in the iPhone app, products listed on Discover pay affiliates 30% by default, and there is no Android app.

    The Whop Insider’s Guide
  2. 2nd

    2.6GPA

    Payhip

    Free plan · from $29/mo

    For: Creators who want a classic store with sales tax handled

    Payhip sells downloads, courses, coaching, memberships and physical products from a store on your own domain, or through buy buttons on a WordPress, Squarespace, Wix or Shopify site. The Free Forever plan has every feature with unlimited products and revenue, and Payhip collects and pays EU and UK VAT and US sales tax at no extra charge. It is second because each sale costs more than on Whop: the free plan keeps 5% on top of PayPal or Stripe fees, Plus at $29 a month keeps 2%, and only Pro at $99 a month removes the fee. It has no email campaigns of its own and no phone app.

    The Payhip Insider’s Guide
  3. 3rd

    2.4GPA

    Stan

    Free trial · from $29/mo

    For: Creators who sell from a social bio link and want a flat fee

    Stan turns a social media bio link into a store for downloads, courses, coaching calls, webinars and memberships, with a community space and Instagram auto-replies. Creator is $300 billed yearly ($29 monthly) and takes no cut of sales, and you can sell during the 14-day free trial; for US sellers, Stripe's 2.9% + $0.30 a sale comes on top. It is third because there is no free plan, discount codes, upsells, affiliates and every email tool need Creator Pro at $99 a month, and its app is on iPhone and iPad only, with no Android app.

    The Stan Insider’s Guide

Part 03 · Pricing

What they cost

What paid plans start at, the best buy at each budget and the free plans

$24.50

A month to start, in the middle of those that charge

Going by our grades, Whop and Patreon give the most for the money among tools for selling digital products: no tool on this chart scores higher without costing more.

Paid plans start at a middle price of $24.50 a month across the 10 that charge, from $0.83 (Sellfy) to $79 (SamCart). 4 more cost nothing at all.

6 of the 14 score above the category's average while starting at or below its middle price. 2 cost more than the middle price and score below the average.

The best buy at each budget

  • Free

    Patreon, Whop

    Costs nothing. Nothing at that price or less scores higher.

Price against what you get

Each dot is one of 14 tools for selling digital products. Further left costs less; higher up scores better on features, ease of use and platforms. The green line is the best score at each price.

C2.0B3.0A4.0Free$0.5$1$2$5$10$20$50$100More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessWhopPatreonPayhipStanMemberfulEasy Digital Downloads

What paid plans start at, a month (each step along is roughly double) →

The best free ones

  • Whop

    Free

    3.4
  • Patreon

    Free

    3.0
  • Lemon Squeezy

    Free plan · Free plan · from $10/mo

    2.8
  • Buy Me a Coffee

    Free

    2.6
  • Gumroad

    Free

    2.6
  • Ko-fi

    Free plan · Free plan

    2.6

Part 04 · Grades

The grades

The highest graded, and how the whole category does on each subject

3.4

The highest GPA, Whop's

Every tool gets five grades, A to F, each with its reason, and a GPA that averages them. Here are the 12 highest graded tools for selling digital products, then how the whole category does on each subject.

ToolValueFreeFeaturesEasePlatformsGPA
WhopBABAB3.4
PatreonDABAB3.0
Lemon SqueezyCABCB2.8
Buy Me a CoffeeCACCB2.6
GumroadDABCB2.6
Ko-fiCACCB2.6
PayhipCACCB2.6
PolarCACCB2.6
ThriveCartBCBCB2.6
SamCartCCBCB2.4
SellfyCCBCB2.4
SendOwlCCBCB2.4

How the whole category does

Each bar is every tools for selling digital product we grade, cut by the letter it got on that subject.

  • Value for moneyavg 1.9
  • Free plan and trialavg 3.1
  • Featuresavg 2.6
  • Ease of useavg 2.2
  • Platforms and integrationsavg 3.0

Part 05 · Keep or make

Keep or make?

Which are worth paying for, and which you could make yourself

0

Simple enough to make yourself, of 15

Some software does something you couldn’t reasonably build yourself. Some is simple enough that an AI app builder could make the core of it in an afternoon. Here’s where tools for selling digital products land, by the same rules for every tool.

  • 15

    Keep it

    It does something you could not reasonably make for yourself, or it costs nothing.

  • 0

    Your call

    You could make the core of it, and you would give something up.

  • 0

    You could make this

    What it does is the kind of thing an AI app builder makes well, and it charges every month.

Worth keeping

  • Whop

    Whop is free, so making your own would save you nothing.

  • Patreon

    Patreon is free, so making your own would save you nothing.

  • Lemon Squeezy

    To replace Lemon Squeezy you would be making selling as the merchant of record, so sales tax and VAT are handled everywhere. That is not a weekend's work, with an AI app builder or without one.

  • Buy Me a Coffee

    Buy Me a Coffee is free, so making your own would save you nothing.

Part 06 · Every tool

Every tool

All of them, best graded first, with what each costs

15

Tools, best graded first

Every tools for selling digital product we grade, with its GPA and what it costs. Each one has a page of its own on toolgpa.com, with its Insider’s Guide.

  1. 1WhopFree3.4
  2. 2PatreonFree3.0
  3. 3Lemon SqueezyFree plan · from $10/mo2.8
  4. 4Buy Me a CoffeeFree2.6
  5. 5GumroadFree2.6
  6. 6Ko-fiFree plan2.6
  7. 7PayhipFree plan · from $29/mo2.6
  8. 8PolarFree plan · from $20/mo2.6
  9. 9ThriveCartFree trial · from $37/mo2.6
  10. 10SamCartFree trial · from $79/mo2.4
  11. 11SellfyFree trial · from $22/mo2.4
  12. 12SendOwlFree trial · from $32.50/mo2.4
  13. 13StanFree trial · from $29/mo2.4
  14. 14Easy Digital DownloadsFree plan · from $199/yr2.2
  15. 15MemberfulFree trial · from $49/mo2.0

Part 07 · Questions

Quick answers

The questions people ask when choosing, each answered in a line or two

7

Questions, each answered in a line or two

What are the best tools for selling digital products?

Whop first, Payhip second, Stan third. Whop is for most creators starting to sell digital products.

Which tools for selling digital products give the most for the money?

Whop and Patreon. Each is the highest-scoring tool at its price or below: Patreon scores 3.3 out of 4 and is free; Whop scores 3.3 out of 4 and is free.

Which are the best free tools for selling digital products?

Of the 4 tools for selling digital products here with no paid plan at all, Patreon and Whop score highest, at 3.3 out of 4.

Which tools for selling digital products cost the most for what they offer?

On this chart, Memberful (starts at $49 a month, scores 2.3 out of 4, and 8 tools score higher for less), Easy Digital Downloads (starts at $16.58 a month when paid by the year, scores 2.0 out of 4, and 7 tools score higher for less) and Payhip (starts at $29 a month, scores 2.3 out of 4, and 6 tools score higher for less).

How much do tools for selling digital products cost?

The middle starting price is $24.50 a month: half of the 10 tools for selling digital products with a recurring price start below that and half above.

How is the score on this chart worked out?

It is the average of three of the five grades ToolGPA gives every tool: features, ease of use, and platforms and integrations, with an A worth 4 and an F worth 0.

How does ToolGPA grade tools for selling digital products?

Five grades, A to F, for value, the free plan, features, ease of use and platforms, each with its reason, and a GPA that averages them.

Part 08 · About

About ToolGPA

Who made this guide, what else is on the site, and how to cite it

2,249

Tools graded, in 71 categories

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

  • 2,249

    tools graded

  • 71

    categories

  • 426

    price changes on record

  • 579

    apps priced in 12 countries

What else is on toolgpa.com

Scan for the live page

Prices and grades as they are today

Quoting this guide?

Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

ToolGPA, "Selling Digital Products: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/categories/digital-products

Know someone choosing between tools for selling digital products?

Send them this guide: toolgpa.com/categories/digital-products/guide

ToolGPA elsewhere: youtube.com/@toolgpa

See our other guides

The top three tools for selling digital products have guides of their own, and so does every category near this one.

ToolGPA

Choosing software? Every tool graded, every price dated.

Compare tools at toolgpa.com ›

Everything in this guide is ToolGPA’s own summary of what each tool’s pages, app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Product names are trademarks of their owners, and no maker made, paid for or approved this guide. Prices and plans change: check each maker’s own site before you buy.