The Selling Digital Products Insider’s Guide
Every one of the 15 tools for selling digital products we grade in one document: the top three, what they cost, the grades and the full list. Read it here, or keep a copy.
Selling Digital Products
The Insider’s Guide
Sell downloads, memberships and subscriptions from a simple store page, with the payments handled.
- Whop
- Payhip
- Stan
- Patreon
- Lemon Squeezy
- Buy Me a Coffee
Every one we grade, what they cost, the best buy at each budget and the three to look at first.
Checked Oct 18, 2026 · toolgpa.com

Contents
- 01WelcomeWhat these tools do, how many we grade and what to know before choosing
- 02Our top threeThe three we'd look at first, and who each one suits
- 03What they costWhat paid plans start at, the best buy at each budget and the free plans
- 04The gradesThe highest graded, and how the whole category does on each subject
- 05Keep or make?Which are worth paying for, and which you could make yourself
- 06Every toolAll of them, best graded first, with what each costs
- 07Quick answersThe questions people ask when choosing, each answered in a line or two
- 08About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from each tool’s own pages, their app-store listings and our grades. Every fact in it is on the Selling Digital Products page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What these tools do, how many we grade and what to know before choosing
15
tools for selling digital products we grade, from their own pages
Sell downloads, memberships and subscriptions from a simple store page, with the payments handled.
Before you choose, here are 7 things to know about tools for selling digital products, worked out from every one we grade.
- 1
We grade 15 tools for selling digital products
9 of them are free or have a free plan, and 6 more let you try before paying. Everything in this guide comes from their own pages and our grades.
- 2
Paid plans start at $24.50 a month in the middle
From $0.83 (Sellfy) to $79 (SamCart), going by what each one's paid plans start at.
- 3
Best value: Whop and Patreon
Nothing on our chart scores higher than these without costing more.
- 4
3 of 15 have iPhone and Android apps
15 run in a web browser and 0 have a Windows app. Check the one you need before you fall for anything.
- 5
The middle GPA is 2.6
2 score 3.0 or higher. The highest is Whop, at 3.4.
- 6
Best free option: Whop
Whop has the highest GPA of the free ones, 3.4. Storefront, checkout and payouts for paid communities and products.
- 7
15 worth keeping, 0 you could make
By our keep-or-make rules, 15 do something you couldn't reasonably build yourself, 0 are simple enough to make with an AI app builder, and 0 are a close call.
Part 02 · Top three
Our top three
The three we'd look at first, and who each one suits
The three tools for selling digital products we'd look at first. First place suits the most people; second and third are the best picks for the people it leaves out. Each has an Insider's Guide of its own.
1st
3.4GPAWhop
Free
For: Most creators starting to sell digital products
Whop sells downloads, courses, memberships, community access, paid events and bookings, with apps such as chat, courses with quizzes, forums and files added to each product, and checkout in 195 countries. There is no monthly fee: a domestic card sale costs 2.7% + $0.30, which covers card processing, so $1,000 of sales costs $27 plus 30¢ a sale. Its iPhone app averages 4.8 from about 58,000 ratings. Know the limits: collecting and paying sales tax adds 2% and the optional extras stack to 6% + $0.30, Apple takes 30% of purchases under $700 made in the iPhone app, products listed on Discover pay affiliates 30% by default, and there is no Android app.
The Whop Insider’s Guide2nd
2.6GPAPayhip
Free plan · from $29/mo
For: Creators who want a classic store with sales tax handled
Payhip sells downloads, courses, coaching, memberships and physical products from a store on your own domain, or through buy buttons on a WordPress, Squarespace, Wix or Shopify site. The Free Forever plan has every feature with unlimited products and revenue, and Payhip collects and pays EU and UK VAT and US sales tax at no extra charge. It is second because each sale costs more than on Whop: the free plan keeps 5% on top of PayPal or Stripe fees, Plus at $29 a month keeps 2%, and only Pro at $99 a month removes the fee. It has no email campaigns of its own and no phone app.
The Payhip Insider’s Guide3rd
2.4GPAStan
Free trial · from $29/mo
For: Creators who sell from a social bio link and want a flat fee
Stan turns a social media bio link into a store for downloads, courses, coaching calls, webinars and memberships, with a community space and Instagram auto-replies. Creator is $300 billed yearly ($29 monthly) and takes no cut of sales, and you can sell during the 14-day free trial; for US sellers, Stripe's 2.9% + $0.30 a sale comes on top. It is third because there is no free plan, discount codes, upsells, affiliates and every email tool need Creator Pro at $99 a month, and its app is on iPhone and iPad only, with no Android app.
The Stan Insider’s Guide
Part 03 · Pricing
What they cost
What paid plans start at, the best buy at each budget and the free plans
$24.50
A month to start, in the middle of those that charge
Going by our grades, Whop and Patreon give the most for the money among tools for selling digital products: no tool on this chart scores higher without costing more.
Paid plans start at a middle price of $24.50 a month across the 10 that charge, from $0.83 (Sellfy) to $79 (SamCart). 4 more cost nothing at all.
6 of the 14 score above the category's average while starting at or below its middle price. 2 cost more than the middle price and score below the average.
The best buy at each budget
Free
Patreon, Whop
Costs nothing. Nothing at that price or less scores higher.
Price against what you get
Each dot is one of 14 tools for selling digital products. Further left costs less; higher up scores better on features, ease of use and platforms. The green line is the best score at each price.
What paid plans start at, a month (each step along is roughly double) →
The best free ones
- 3.4
Whop
Free
- 3.0
Patreon
Free
- 2.8
Lemon Squeezy
Free plan · Free plan · from $10/mo
- 2.6
Buy Me a Coffee
Free
- 2.6
Gumroad
Free
- 2.6
Ko-fi
Free plan · Free plan
Part 04 · Grades
The grades
The highest graded, and how the whole category does on each subject
3.4
The highest GPA, Whop's
Every tool gets five grades, A to F, each with its reason, and a GPA that averages them. Here are the 12 highest graded tools for selling digital products, then how the whole category does on each subject.
| Tool | Value | Free | Features | Ease | Platforms | GPA |
|---|---|---|---|---|---|---|
| Whop | B | A | B | A | B | 3.4 |
| Patreon | D | A | B | A | B | 3.0 |
| Lemon Squeezy | C | A | B | C | B | 2.8 |
| Buy Me a Coffee | C | A | C | C | B | 2.6 |
| Gumroad | D | A | B | C | B | 2.6 |
| Ko-fi | C | A | C | C | B | 2.6 |
| Payhip | C | A | C | C | B | 2.6 |
| Polar | C | A | C | C | B | 2.6 |
| ThriveCart | B | C | B | C | B | 2.6 |
| SamCart | C | C | B | C | B | 2.4 |
| Sellfy | C | C | B | C | B | 2.4 |
| SendOwl | C | C | B | C | B | 2.4 |
How the whole category does
Each bar is every tools for selling digital product we grade, cut by the letter it got on that subject.
- Value for moneyavg 1.9
- Free plan and trialavg 3.1
- Featuresavg 2.6
- Ease of useavg 2.2
- Platforms and integrationsavg 3.0
Part 05 · Keep or make
Keep or make?
Which are worth paying for, and which you could make yourself
0
Simple enough to make yourself, of 15
Some software does something you couldn’t reasonably build yourself. Some is simple enough that an AI app builder could make the core of it in an afternoon. Here’s where tools for selling digital products land, by the same rules for every tool.
15
Keep it
It does something you could not reasonably make for yourself, or it costs nothing.
0
Your call
You could make the core of it, and you would give something up.
0
You could make this
What it does is the kind of thing an AI app builder makes well, and it charges every month.
Worth keeping
Whop
Whop is free, so making your own would save you nothing.
Patreon
Patreon is free, so making your own would save you nothing.
Lemon Squeezy
To replace Lemon Squeezy you would be making selling as the merchant of record, so sales tax and VAT are handled everywhere. That is not a weekend's work, with an AI app builder or without one.
Buy Me a Coffee
Buy Me a Coffee is free, so making your own would save you nothing.
Part 06 · Every tool
Every tool
All of them, best graded first, with what each costs
15
Tools, best graded first
Every tools for selling digital product we grade, with its GPA and what it costs. Each one has a page of its own on toolgpa.com, with its Insider’s Guide.
- 1WhopFree3.4
- 2PatreonFree3.0
- 3Lemon SqueezyFree plan · from $10/mo2.8
- 4Buy Me a CoffeeFree2.6
- 5GumroadFree2.6
- 6Ko-fiFree plan2.6
- 7PayhipFree plan · from $29/mo2.6
- 8PolarFree plan · from $20/mo2.6
- 9ThriveCartFree trial · from $37/mo2.6
- 10SamCartFree trial · from $79/mo2.4
- 11SellfyFree trial · from $22/mo2.4
- 12SendOwlFree trial · from $32.50/mo2.4
- 13StanFree trial · from $29/mo2.4
- 14Easy Digital DownloadsFree plan · from $199/yr2.2
- 15MemberfulFree trial · from $49/mo2.0
Part 07 · Questions
Quick answers
The questions people ask when choosing, each answered in a line or two
7
Questions, each answered in a line or two
What are the best tools for selling digital products?
Whop first, Payhip second, Stan third. Whop is for most creators starting to sell digital products.
Which tools for selling digital products give the most for the money?
Whop and Patreon. Each is the highest-scoring tool at its price or below: Patreon scores 3.3 out of 4 and is free; Whop scores 3.3 out of 4 and is free.
Which are the best free tools for selling digital products?
Of the 4 tools for selling digital products here with no paid plan at all, Patreon and Whop score highest, at 3.3 out of 4.
Which tools for selling digital products cost the most for what they offer?
On this chart, Memberful (starts at $49 a month, scores 2.3 out of 4, and 8 tools score higher for less), Easy Digital Downloads (starts at $16.58 a month when paid by the year, scores 2.0 out of 4, and 7 tools score higher for less) and Payhip (starts at $29 a month, scores 2.3 out of 4, and 6 tools score higher for less).
How much do tools for selling digital products cost?
The middle starting price is $24.50 a month: half of the 10 tools for selling digital products with a recurring price start below that and half above.
How is the score on this chart worked out?
It is the average of three of the five grades ToolGPA gives every tool: features, ease of use, and platforms and integrations, with an A worth 4 and an F worth 0.
How does ToolGPA grade tools for selling digital products?
Five grades, A to F, for value, the free plan, features, ease of use and platforms, each with its reason, and a GPA that averages them.
Part 08 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,249
Tools graded, in 71 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,249
tools graded
71
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Selling Digital Products, kept up to dateEvery tool in this guide, with prices and grades as they are todaytoolgpa.com/categories/digital-products
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Selling Digital Products: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/categories/digital-products
Know someone choosing between tools for selling digital products?
Send them this guide: toolgpa.com/categories/digital-products/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The top three tools for selling digital products have guides of their own, and so does every category near this one.
- Whop Insider's GuideStorefront, checkout and payouts for paid communities and products3.4 GPA
- Payhip Insider's GuideStore for downloads, courses and memberships, with a free plan2.6 GPA
- Website & Landing Page Builders Insider's Guide34 website and landing page builders, graded and compared
- Web Hosting Insider's Guide24 web hosts, graded and compared
- Courses & Communities Insider's Guide19 course and community platforms, graded and compared
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what each tool’s pages, app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Product names are trademarks of their owners, and no maker made, paid for or approved this guide. Prices and plans change: check each maker’s own site before you buy.



