The Salon, Spa & Studio Booking Insider’s Guide
Every one of the 16 salon, spa and studio booking apps we grade in one document: the top three, what they cost, the grades and the full list. Read it here, or keep a copy.
Salon, Spa & Studio Booking
The Insider’s Guide
Online booking, reminders and payments for salons, spas, gyms and fitness studios.
- Square Appointments
- Fresha
- Vagaro
- Booksy
- Arketa
- GlossGenius
Every one we grade, what they cost, the best buy at each budget and the three to look at first.
Checked Oct 24, 2026 · toolgpa.com

Contents
- 01WelcomeWhat these tools do, how many we grade and what to know before choosing
- 02Our top threeThe three we'd look at first, and who each one suits
- 03What they costWhat paid plans start at, the best buy at each budget and the free plans
- 04The gradesThe highest graded, and how the whole category does on each subject
- 05Keep or make?Which are worth paying for, and which you could make yourself
- 06Every toolAll of them, best graded first, with what each costs
- 07Quick answersThe questions people ask when choosing, each answered in a line or two
- 08About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from each tool’s own pages, their app-store listings and our grades. Every fact in it is on the Salon, Spa & Studio Booking page too, where it is kept up to date. Checked Oct 24, 2026.
Part 01 · Overview
Welcome
What these tools do, how many we grade and what to know before choosing
16
salon, spa and studio booking apps we grade, from their own pages
Online booking, reminders and payments for salons, spas, gyms and fitness studios.
Before you choose, here are 8 things to know about salon, spa and studio booking apps, worked out from every one we grade.
- 1
We grade 16 salon, spa and studio booking apps
3 of them are free or have a free plan, and 9 more let you try before paying. Everything in this guide comes from their own pages and our grades.
- 2
Paid plans start at $49.45 a month in the middle
From $9 (ABC Trainerize) to $159 (PushPress), going by what each one's paid plans start at.
- 3
Best value: Fresha and ABC Trainerize
Nothing on our chart scores higher than these without costing more.
- 4
15 of 16 have iPhone and Android apps
16 run in a web browser and 0 have a Windows app. Check the one you need before you fall for anything.
- 5
The middle GPA is 2.4
2 score 3.0 or higher. The highest is Square Appointments, at 3.2.
- 6
Best free option: Square Appointments
Square Appointments has the highest GPA of the free ones, 3.2. Booking, point of sale and payments for appointment businesses.
- 7
16 worth keeping, 0 you could make
By our keep-or-make rules, 16 do something you couldn't reasonably build yourself, 0 are simple enough to make with an AI app builder, and 0 are a close call.
- 8
2 price changes in the past year
That's how many price moves we've recorded for salon, spa and studio booking apps in twelve months. Prices change, so check the maker's page before you pay.
Part 02 · Top three
Our top three
The three we'd look at first, and who each one suits
The three salon, spa and studio booking apps we'd look at first. First place suits the most people; second and third are the best picks for the people it leaves out. Each has an Insider's Guide of its own.
1st
3.2GPASquare Appointments
Free plan · from $49/mo
For: Most salons, barbers and spas
Square Appointments pairs a booking website, unlimited staff calendars, text and email reminders and deposits with Square's point of sale, so services and retail products are rung up together. Square Free has no monthly fee, and Plus is $49 a location a month after a 30-day trial. It runs on the web, iPhone and Android, and its App Store app averages 4.9 from about 195,000 ratings. Know the limits: card fees apply on every plan, 2.6% + 15¢ in person and 3.3% + 30¢ online on Free; no-show fees, the waitlist, classes and Google Calendar sync need Plus; rooms and chairs need Premium at $149; and there is no desktop app.
The Square Appointments Insider’s Guide2nd
3.0GPAFresha
Free trial · from $19.95/mo
For: Salons that want new clients from a marketplace
Fresha runs the calendar, client records, point of sale, memberships, retail stock and team pay runs, and lists you on its own consumer marketplace. Independent is $19.95 a month for one bookable person and Team $14.95 a member, after a 7-day trial with no card, and its App Store app averages 4.8 from about 3,900 ratings. It is second because there is no free plan, each new marketplace client costs a one-time 20% commission of at least $6, five people pay $74.75 against Square's $49 a location, and extra texts, loyalty and review prompts cost more.
The Fresha Insider’s Guide3rd
2.6GPAVagaro
Free trial · from $30/mo
For: Studios and salons that mix classes with appointments
Vagaro books appointments and classes, takes payments on its own readers, sells memberships and packages, keeps forms and SOAP notes, runs payroll and lists you on its consumer marketplace. One calendar is $30 a month after $23.99 for the first 6 months, and each added calendar is $10 up to seven, after a 30-day trial. It is third because no rating for its business app is on record, the pricing page gives no prices for extras such as text marketing, a branded app or a website, the free card reader needs Vagaro's own processing, and more than one location is quoted by sales.
The Vagaro Insider’s Guide
Part 03 · Pricing
What they cost
What paid plans start at, the best buy at each budget and the free plans
$49.45
A month to start, in the middle of those that charge
Going by our grades, Fresha and ABC Trainerize give the most for the money among salon, spa and studio booking apps: no tool on this chart scores higher without costing more.
Paid plans start at a middle price of $49.45 a month across the 14 that charge, from $9 (ABC Trainerize) to $159 (PushPress).
2 of the 14 score above the category's average while starting at or below its middle price. 5 cost more than the middle price and score below the average.
The best buy at each budget
Up to $10 a month
ABC Trainerize
Starts at $9 a month. Nothing at that price or less scores higher.
Up to $20 a month
Fresha
Starts at $19.95 a month for each person. Nothing at that price or less scores higher.
Price against what you get
Each dot is one of 14 salon, spa and studio booking apps. Further left costs less; higher up scores better on features, ease of use and platforms. The green line is the best score at each price.
What paid plans start at, a month (each step along is roughly double) →
The best free ones
- 3.2
Square Appointments
Free plan · Free plan · from $49/mo
- 2.4
PushPress
Free plan · Free plan · from $159/mo
- 2.2
ABC Trainerize
Free plan · Free plan · from $9/mo
Part 04 · Grades
The grades
The highest graded, and how the whole category does on each subject
3.2
The highest GPA, Square Appointments's
Every tool gets five grades, A to F, each with its reason, and a GPA that averages them. Here are the 12 highest graded salon, spa and studio booking apps, then how the whole category does on each subject.
| Tool | Value | Free | Features | Ease | Platforms | GPA |
|---|---|---|---|---|---|---|
| Square Appointments | B | B | B | A | B | 3.2 |
| Fresha | B | C | B | A | B | 3.0 |
| Booksy | B | C | B | C | B | 2.6 |
| Vagaro | B | C | B | C | B | 2.6 |
| Arketa | C | C | B | C | B | 2.4 |
| GlossGenius | C | C | B | C | B | 2.4 |
| Mangomint | C | C | B | C | B | 2.4 |
| Momence | C | C | B | C | B | 2.4 |
| PushPress | C | B | C | C | B | 2.4 |
| TeamUp | C | C | B | C | B | 2.4 |
| ABC Trainerize | C | C | C | C | B | 2.2 |
| Mindbody | C | F | B | B | B | 2.2 |
How the whole category does
Each bar is every salon, spa and studio booking app we grade, cut by the letter it got on that subject.
- Value for moneyavg 2.1
- Free plan and trialavg 1.6
- Featuresavg 2.8
- Ease of useavg 2.4
- Platforms and integrationsavg 3.0
Part 05 · Keep or make
Keep or make?
Which are worth paying for, and which you could make yourself
0
Simple enough to make yourself, of 16
Some software does something you couldn’t reasonably build yourself. Some is simple enough that an AI app builder could make the core of it in an afternoon. Here’s where salon, spa and studio booking apps land, by the same rules for every tool.
16
Keep it
It does something you could not reasonably make for yourself, or it costs nothing.
0
Your call
You could make the core of it, and you would give something up.
0
You could make this
What it does is the kind of thing an AI app builder makes well, and it charges every month.
Worth keeping
Square Appointments
The plain part of Square Appointments you could make: invoicing and reports. What surrounds it you could not. The 6 things listed below take a company, not a weekend.
Fresha
To replace Fresha you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Booksy
To replace Booksy you would be making texts to thousands of numbers, registered with the carriers. That is not a weekend's work, with an AI app builder or without one.
Vagaro
To replace Vagaro you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Part 06 · Every tool
Every tool
All of them, best graded first, with what each costs
16
Tools, best graded first
Every salon, spa and studio booking app we grade, with its GPA and what it costs. Each one has a page of its own on toolgpa.com, with its Insider’s Guide.
- 1Square AppointmentsFree plan · from $49/mo3.2
- 2FreshaFree trial · from $19.95/mo3.0
- 3BooksyFree trial · from $29.99/mo2.6
- 4VagaroFree trial · from $30/mo2.6
- 5ArketaFree trial · from $49/mo2.4
- 6GlossGeniusFree trial · from $24/mo2.4
- 7MangomintFree trial · from $120/mo2.4
- 8MomenceFree trial2.4
- 9PushPressFree plan · from $159/mo2.4
- 10TeamUpFree trial · from $119/mo2.4
- 11ABC TrainerizeFree plan · from $9/mo2.2
- 12MindbodyFrom $79/mo2.2
- 13ShoreFree trial · from $49.90/mo2.2
- 14BoulevardFrom $143/mo2.0
- 15GlofoxPaid2.0
- 16WellnessLivingFrom $62/mo1.8
Part 07 · Questions
Quick answers
The questions people ask when choosing, each answered in a line or two
6
Questions, each answered in a line or two
What are the best salon, spa and studio booking apps?
Square Appointments first, Fresha second, Vagaro third. Square Appointments is for most salons, barbers and spas.
Which salon, spa and studio booking apps give the most for the money?
Fresha and ABC Trainerize. Each is the highest-scoring tool at its price or below: ABC Trainerize scores 2.3 out of 4 and starts at $9 a month; Fresha scores 3.3 out of 4 and starts at $19.95 a month for each person.
Which salon, spa and studio booking apps cost the most for what they offer?
On this chart, PushPress (starts at $159 a month, scores 2.3 out of 4, and 11 tools score higher for less), Shore (starts at $49.90 a month, scores 2.3 out of 4, and 6 tools score higher for less) and Mangomint (starts at $120 a month, scores 2.7 out of 4, and 3 tools score higher for less).
How much do salon, spa and studio booking apps cost?
The middle starting price is $49.45 a month: half of the 14 salon, spa and studio booking apps with a recurring price start below that and half above.
How is the score on this chart worked out?
It is the average of three of the five grades ToolGPA gives every tool: features, ease of use, and platforms and integrations, with an A worth 4 and an F worth 0.
How does ToolGPA grade salon, spa and studio booking apps?
Five grades, A to F, for value, the free plan, features, ease of use and platforms, each with its reason, and a GPA that averages them.
Part 08 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Salon, Spa & Studio Booking, kept up to dateEvery tool in this guide, with prices and grades as they are todaytoolgpa.com/categories/service-booking
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Salon, Spa & Studio Booking: The Insider's Guide", checked Oct 24, 2026. https://toolgpa.com/categories/service-booking
Know someone choosing between salon, spa and studio booking apps?
Send them this guide: toolgpa.com/categories/service-booking/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The top three salon, spa and studio booking apps have guides of their own, and so does every category near this one.
- Square Appointments Insider's GuideBooking, point of sale and payments for appointment businesses3.2 GPA
- Fresha Insider's GuideSalon and spa booking with a consumer marketplace for new clients3.0 GPA
- Field Service Software Insider's Guide16 field service apps, graded and compared
- Therapy & Clinic Software Insider's Guide13 therapy and clinic software, graded and compared
- Vacation Rental Software Insider's Guide11 vacation rental tools, graded and compared
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what each tool’s pages, app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Product names are trademarks of their owners, and no maker made, paid for or approved this guide. Prices and plans change: check each maker’s own site before you buy.




