AdStellar vs Birch (2026): which should you pick?
As of Nov 12, 2026, Birch grades higher than AdStellar: 2.2 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Birch grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AdStellar
AI agent that creates Meta ads, launches them and tracks winners
Birch
Rules that manage and report on ad accounts, formerly Revealbot
Which one is for you
Pick AdStellar if
- Fits if you run Meta ads and want AI to draft and launch them
- Makes sense if you want credits you can use on image or video ads
Look elsewhere if
- Skip it if you advertise on Google, TikTok or LinkedIn, as only Meta is listed
- Pricey if you make video ads, as one costs about 2,800 credits of the 50,000
- Watch out: monthly credits last 60 days on a rolling window
- Watch out: the trial needs a card at checkout and then bills $100 a month
Pick Birch if
- Fits if you check your ads all day and want rules to pause and scale them
- Works for teams running several Meta ad accounts who launch ads in bulk from Drive
Look elsewhere if
- Skip it if you need ads made for you, as it only manages ads you already run
- Tight if you pay monthly and your spend jumps, since overages of up to 1% of spend apply
- Not for you if you want to study rivals' ads, which it doesn't do
- Pricey if you want rules: Essential at $45 has none, and Pro climbs to $733 a month billed annually at $150K of spend
- Watch out: when the 14-day trial ends your rules and reports switch off, and server-side tracking is priced separately
How we grade them
| 2.0GPAAdStellarFair | 2.2GPABirchFair | |
|---|---|---|
| Value for money | C$100 a month for 50,000 credits, in the dearer half of ad tools. An image ad costs about 100 credits and a video ad about 2,800, so heavy video use needs more credits at $2 per 1,000. | CGraded against the reporting tools it's listed with. Up to $10K of monthly ad spend, Pro, the plan with rules, is $91 a month billed annually ($99 monthly), about level with Madgicx and under Superads and Atria at that spend. Essential is $45 but has no rules. Annual billing also drops the overage fees. |
| Free plan and trial | DA 7-day trial with $100 in free credits and $0 due today, which implies a card at checkout. There is no free plan. | CNo free plan, but a 14-day trial of every feature with no card. When it ends, your rules and reports switch off until you pick a plan. |
| Features | CAn ad agent, AI creative, bulk launching, creative analytics and automation rules. Manual campaign builds are free, but only Meta is listed. | CRules with nested conditions across Meta, Google, TikTok and Snapchat, AI that writes rules from a sentence, creative rankings and bulk launching. It does that job fully, but it's a narrower job: it doesn't make ads or track rivals', and rules need Pro. |
| Ease of use | CNo store rating on record. You connect your Meta account and brief the agent. | CNo rating on record. Birch AI can turn a sentence into a rule, but you still connect accounts and think through conditions before it does anything for you. |
| Platforms and integrations | BWeb app with Meta, ChatGPT, Claude, Cursor and Slack connections. No phone or desktop apps are listed. | BWeb only, with no apps. It runs rules on Meta, Google, TikTok and Snapchat ads, posts to Slack and Google Sheets, takes Google Analytics, AppsFlyer, Adjust and Hyros data, and has an MCP server. |
| Best for | an AI agent that builds and launches Meta ads | rules that pause and scale ads for you |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AdStellar and Birch. How we grade
Price against what you get
AdStellar starts at $100 a month and scores 2.3 out of 4 on features, ease of use and platforms. Birch starts at $0.83 a month when paid by the year and scores 2.3.
They score the same, and Birch starts $99.17 a month lower. Of the other ad creative and reporting tools on the chart, 5 score higher than AdStellar for less, and 2 score higher than Birch for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AdStellar also covers AI agents, image generation, video generation and ad creative.
- Birch also covers workflow automation, reports and dashboards.
At a glance
| AdStellar | Birch | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $100 per month for 50,000 credits, billed monthly | $45 per month up to $10K ad spend, billed annually ($49 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial with $100 in free credits and $0 due today. | 14-day free trial of all features, no credit card required |
| Web | ||
| Made by | AdStellar | Birch Team, Inc. |
| Price read from | adstellar.ai | bir.ch |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
AdStellar
- Credits are spent on AI work: image ads cost about 100 credits each, video and UGC ads from about 2,800, and an AI campaign launch about 100; manual campaign builds are free.
- Monthly credits last 60 days on a rolling window, and bonus credits do not expire.
- The page describes launching to Meta only; other ad networks were not listed on the pricing page.
- The $100 plan buys 50,000 credits, so heavy video use will need a higher credit volume at $2 per 1,000.
Birch
- Prices step up with combined monthly ad spend; monthly billing adds overages of up to 1% of spend above the limit, while annual billing has none.
- Automated rules, Explorer and the launch tools need Pro; Essential stops at $150K a month of ad spend.
- Hub, its server-side tracking for Meta, is priced separately per gateway: free to 10,000 events a month, then from $10 for 500,000.
- It manages and reports on ads you already run; it does not generate ad images or videos.
Key features
AdStellar
- Ad Agent
- A chat agent that analyzes performance, suggests strategy, creates ads and launches campaigns to Meta after the user approves each step.
- AI creative
- Image ads, video ads and UGC-style videos with AI avatars, plus ad and competitor cloning.
- Bulk launch and campaign builder
- Hundreds of ad variations can be launched at once, and full campaigns can be built from the best-performing ads.
- Creative analytics
- Shows which creatives, audiences and copy drive return on ad spend, synced from Meta on an hourly basis.
- Automation rules
- Rules that pause wasted spend and scale winners.
- Connectors
- An app inside ChatGPT, a Claude connector, an MCP server and a Slack agent, plus integrations the agent can use.
Birch
- Automated rules
- Nested conditions and 20+ actions across Meta, Google, TikTok and Snapchat, checked as often as every 15 minutes, with custom metrics and AppsFlyer, Adjust or Hyros data.
- Birch AI
- Turns a sentence into a working rule using your business context, and answers questions about account health and where to scale.
- Explorer
- Ranks ads and creative groups by performance, flags creative fatigue and finds top assets, with Google Analytics and attribution data mixed in.
- Launcher and Stage
- Uploads creatives in bulk from Google Drive and builds ad sets from combinations of them by duplicating your existing setups.
- Reports and Slack alerts
- Campaign performance reports and rule alerts posted to Slack channels, where reports can also be called up on request.
- MCP server
- Opens your Birch account to Claude and other assistants that support MCP, so it can be queried from scripts or your own tools.
Plans
AdStellar
Team$100
per month for 50,000 credits, billed monthly
One plan with every feature, unlimited team members, ad accounts and launches. Priced at $2 per 1,000 credits, and the volume can change each month.
Birch
Essential$45
per month up to $10K ad spend, billed annually ($49 billed monthly)
Workspaces, reports, post boosting and Slack updates; no automated rules. Rises with spend: $458 a month billed annually up to $150K, its ceiling.
Pro$91
per month up to $10K ad spend, billed annually ($99 billed monthly)
Adds automated rules, Explorer, Launcher, Stage, custom metrics and audiences, and live chat. $733 a month billed annually up to $150K ad spend.
EnterpriseCustom
Sold through sales for spend over $500K a month: no limits or overages, custom Stage limits, onboarding and setup help, premium support.
Ways to pay less
AdStellar
No public discounts listed.
Birch
- Annual discount
About 8% off with annual billing
Paid yearly, Pro up to $10K ad spend is $1,090 ($91 a month) against $99 monthly, and Essential $540 ($45 a month) against $49. Annual plans carry no overage fees.
Common questions
Which is cheaper, AdStellar or Birch?
As of Nov 12, 2026, Birch is cheaper to start with: $0.83 a month when paid by the year, against $100 a month for AdStellar. AdStellar starts at $100 per month for 50,000 credits, billed monthly, and Birch starts at $45 per month up to $10K ad spend, billed annually ($49 billed monthly).
Which has a free plan, AdStellar or Birch?
As of Nov 12, 2026, neither AdStellar nor Birch has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.