Apollo.io vs Datagma (2026): which should you pick?
As of Nov 13, 2026, we pick Apollo.io: it is third in our ranking of lead and email finders, and it grades higher too, 2.4 against 2.2.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Apollo.io grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Apollo.io
B2B contact database with built-in email sequences and a dialer
Datagma
Direct mobile numbers and verified emails for B2B outreach
Which one is for you
Pick Apollo.io if
- Fits if you want to find people and email them from the same account
- Works for founders trying outbound on a free plan with 2 sequences and 250 emails a day
Look elsewhere if
- Pricey if you call a lot, since each phone number eats 8 credits
- Tight if your usage is lumpy, as unused credits expire at the end of each cycle
- Not for you if you want some reps on cheaper seats, since every seat must be on the same plan and Organization needs 3
- Watch out: downgrades take effect at once with no refund, and annual plans can't move to monthly mid-term
- Pricey if you want inbound visitor identification, at $119 to $639 a team a month on top of a plan, billed yearly
Pick Datagma if
- Fits if mobile numbers are what you're after
- Works for one person who wants an API on the free plan
Look elsewhere if
- Tight if you need phones: 30 credits each, so Regular gives about 100 numbers a month
- Skip it if you want much from the free plan, as it's 3 phones a month
- Pricey if you add people: extra seats are $5 each a month and share the credit pool
- Watch out: the coverage claims on the site are the vendor's own
How we grade them
| 2.4GPAApollo.ioFair | 2.2GPADatagmaFair | |
|---|---|---|
| Value for money | C$245 a month for five on Basic, billed yearly: $49 a seat, right at this category's dearer quarter ($49). That buys 30,000 credits a seat a year, about 2,500 a month each, pooled, at 1 credit an email and 8 a phone number. | C$39 a month billed yearly for 3,000 credits, $49 monthly. That's above the cheaper quarter at $33.25 and below the $49 middle. |
| Free plan and trial | CA free plan for good with 900 credits a seat a year, 2 sequences and 250 emails a day, plus a 14-day trial of the paid plans. But 900 a year is 75 a month, a cap you'll hit if you prospect every day. | CFree plan: 100 credits a month, which is 100 emails or 3 phones. You'll hit that fast. |
| Features | BAbout 240 million contacts with emails and phone numbers, waterfall enrichment, unlimited sequences, a dialer, call recording and a Chrome extension. It covers the whole job, and the outreach after it. | CPhone finder, email finder, a Chrome extension, file upload and an API. Phones are costly in credits, and that's the main gap. |
| Ease of use | CNo App Store rating on record. It's a big web app with a database, sequences, mailboxes and a dialer, so expect a learning curve before it pays off. | CNo store rating on record. An extension and file upload, plus credit maths to learn. |
| Platforms and integrations | BWeb and a Chrome extension that works on LinkedIn, Gmail and CRMs, with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft and Slack. No desktop or phone apps on record. | BWeb and a Chrome extension, with eight integrations and an API. |
| Best for | contact data and outreach in one account | mobile numbers and verified emails |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Apollo.io and Datagma. How we grade
Price against what you get
Apollo.io starts at $49 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. Datagma starts at $39 a month and scores 2.3.
Apollo.io scores higher, and starts $10 a month higher: the question is whether the extra is worth that to you. Of the other lead and email finders on the chart, 1 scores higher than Apollo.io for less, and 10 score higher than Datagma for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Apollo.io also covers sales pipeline and email campaigns.
- Datagma also covers workflow automation.
At a glance
| Apollo.io | Datagma | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $49 per seat / month, billed annually | $39 per month, billed annually ($49 billed monthly) |
| Free plan | 900 credits per seat a year, granted monthly, 2 sequences, basic filters, 250 emails a day from 1 mailbox, and the Chrome extension. | 100 credits a month, enough for 100 emails or 3 phones, with 1 seat, API access and WhatsApp detection. |
| Free trial | 14-day trial of Basic or Professional with 75 credits | None listed |
| Web | ||
| Browser extension | ||
| Made by | ZenLeads Inc. (Apollo.io) | Datagma |
| Price read from | apollo.io | datagma.com |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Apollo.io
- Phone numbers cost 8 credits each against 1 for an email, and unused credits expire at the end of each billing cycle.
- All seats on an account must be on the same plan, and Organization requires at least 3 seats.
- Downgrades take effect at once with no refund, and annual plans cannot move to monthly mid-term.
- Inbound visitor identification costs $119 to $639 per team a month on top of a plan, billed annually.
Datagma
- One credit buys an email but 30 credits buy a phone, so the monthly phone count on each plan is small: 100 on Regular.
- Extra seats cost $5 per user per month. Credits are shared by the whole account, not per seat.
- Unused credits roll over for up to 12 months on paid plans.
- The Free plan includes only 3 phones a month; coverage claims on the site are the vendor's own.
Key features
Apollo.io
- Contact and company database
- Search about 240 million contacts and 30 million companies by title, company, intent topics and other filters. Paid plans unlock advanced filters.
- Credits for emails and phones
- Revealing a verified email costs 1 credit and a phone number 8. Credits are pooled across the team, reset each billing cycle and do not roll over.
- Email sequences
- Multi-step outreach from connected mailboxes. The free plan allows 2 sequences and 250 emails a day; paid plans add unlimited sequences and any email provider.
- Chrome extension
- Shows emails and numbers for people on LinkedIn, company websites, Gmail and CRMs, and adds them to lists or sequences. Works on every plan.
- Enrichment and waterfall
- Fill in missing fields for CSV files, CRM records and API calls. From Basic, waterfall enrichment checks partner sources when Apollo has no match.
- Dialer and call recording
- A US dialer billed in credits, call recording with AI insights, and an Advanced Dialer add-on with parallel and international calling.
Datagma
- Phone finder
- Looks up direct mobile numbers from a name and company, with no profile URL needed. The site says it returns mobiles only, not landlines or switchboards, and flags WhatsApp numbers.
- Email finder
- Finds work emails and checks them before delivery. The extension page says each email is verified with NeverBounce, and catch-all addresses are detected.
- Chrome extension
- Reveals an email or mobile on a professional profile in one click. It also exports up to 2,500 leads from a Sales Navigator search and extracts people who commented on a post.
- File upload enrichment
- Upload a CSV of up to 50,000 rows and get back phones, emails and company details such as funding and tech stack.
- REST API and integrations
- A REST API is on every plan. The site lists Clay, Zapier, Make, n8n and Salesforce, plus waterfall partners such as BetterContact and FullEnrich.
Plans
Apollo.io
Free$0
900 credits per seat a year, granted monthly. 2 sequences, basic filters, 25-record selection limit and 250 emails a day.
Basic$49
per seat / month, billed annually, 30,000 credits a seat a year
Unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, email warmup and the US dialer (credits apply).
Professional$79
per seat / month, billed annually, 48,000 credits a seat a year
Adds A/Z testing, AI lead scoring, 4,000 minutes of call recording with AI insights and more automated workflows.
Organization$119
per seat / month, billed annually, 72,000 credits a seat a year
Minimum 3 seats. Adds 12 intent topics, 8,000 recording minutes, unlimited inbound routers, SSO and advanced security.
Datagma
Free$0
100 credits a month (100 emails or 3 phones), 1 seat, API access and WhatsApp integration.
Regular$39
per month for 3,000 credits, billed annually ($49 billed monthly)
3,000 credits a month (3,000 emails or 100 phones) and 1 seat. Catch-all emails do not use credits.
Popular$79
per month for 7,500 credits, billed annually ($99 billed monthly)
7,500 credits a month (7,500 emails or 250 phones) and 3 seats.
Expert$209
per month for 22,500 credits, billed annually ($249 billed monthly)
22,500 credits a month (22,500 emails or 750 phones), 5 seats and priority support.
EnterpriseCustom
For more than 750 phones a month: custom limits, a dedicated account manager and custom SLAs. Sold through sales.
Ways to pay less
Apollo.io
- Annual discount
Save 24% with annual billing
Apollo's pricing page shows a 24% saving on paid plans when billed annually instead of monthly.
- Startups
50% off for a year for early-stage startups
Startups with fewer than 20 employees, no Apollo subscription and a link to a partner program get 50% off Basic or Professional for a year, up to 5 seats.
Datagma
- Annual discount
20% off with annual billing
The pricing page shows paid plans 20% cheaper when billed yearly, for example $39 a month on Regular against $49 billed monthly.
Common questions
Which is cheaper, Apollo.io or Datagma?
As of Nov 12, 2026, Apollo.io starts at $49 per seat / month, billed annually, and Datagma starts at $39 per month, billed annually ($49 billed monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Apollo.io or Datagma?
As of Nov 12, 2026, both Apollo.io and Datagma have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.