Apollo.io vs Scrap.io (2026): which should you pick?
As of Nov 13, 2026, we pick Apollo.io: it is third in our ranking of lead and email finders, and it grades higher too, 2.4 against 2.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Apollo.io grades higher on features and platforms. They get the same grade on value for money, the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Apollo.io
B2B contact database with built-in email sequences and a dialer
Scrap.io
Local business leads pulled from Google, Apple and Bing Maps
Which one is for you
Pick Apollo.io if
- Fits if you want to find people and email them from the same account
- Works for founders trying outbound on a free plan with 2 sequences and 250 emails a day
Look elsewhere if
- Pricey if you call a lot, since each phone number eats 8 credits
- Tight if your usage is lumpy, as unused credits expire at the end of each cycle
- Not for you if you want some reps on cheaper seats, since every seat must be on the same plan and Organization needs 3
- Watch out: downgrades take effect at once with no refund, and annual plans can't move to monthly mid-term
- Pricey if you want inbound visitor identification, at $119 to $639 a team a month on top of a plan, billed yearly
Pick Scrap.io if
- Fits if you sell to local businesses like shops and restaurants
- Works for agencies that need lists by area
Look elsewhere if
- Skip it if you want a free plan, as there's only a 7-day trial
- Not for you if you sell to bigger companies, since it's map data
- Tight if you're on Basic: no API, no radius search and no polygons
- Watch out: reverse search and file enrichment start on Agency, and polygons only on Company
How we grade them
| 2.4GPAApollo.ioFair | 2.0GPAScrap.ioFair | |
|---|---|---|
| Value for money | C$245 a month for five on Basic, billed yearly: $49 a seat, right at this category's dearer quarter ($49). That buys 30,000 credits a seat a year, about 2,500 a month each, pooled, at 1 credit an email and 8 a phone number. | C$39 a month billed yearly, $59 monthly. That's just above the cheaper quarter at $33.25. |
| Free plan and trial | CA free plan for good with 900 credits a seat a year, 2 sequences and 250 emails a day, plus a 14-day trial of the paid plans. But 900 a year is 75 a month, a cap you'll hit if you prospect every day. | CA 7-day trial with up to 100 leads; no card requirement is stated. No free plan. |
| Features | BAbout 240 million contacts with emails and phone numbers, waterfall enrichment, unlimited sequences, a dialer, call recording and a Chrome extension. It covers the whole job, and the outreach after it. | CThree map sources, area search, enrichment and an API. It does one job, local businesses, and Basic has no API or radius search. |
| Ease of use | CNo App Store rating on record. It's a big web app with a database, sequences, mailboxes and a dialer, so expect a learning curve before it pays off. | CNo store rating on record. Area and filter searches to learn. |
| Platforms and integrations | BWeb and a Chrome extension that works on LinkedIn, Gmail and CRMs, with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft and Slack. No desktop or phone apps on record. | CWeb only, and the listing names no integrations beyond a REST API and MCP server. |
| Best for | contact data and outreach in one account | local business leads from maps |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Apollo.io and Scrap.io. How we grade
Price against what you get
Apollo.io starts at $49 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. Scrap.io starts at $39 a month and scores 2.0.
Apollo.io scores higher, and starts $10 a month higher: the question is whether the extra is worth that to you. Of the other lead and email finders on the chart, 1 scores higher than Apollo.io for less, and 14 score higher than Scrap.io for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Apollo.io also covers web clipper, sales pipeline and email campaigns.
At a glance
| Apollo.io | Scrap.io | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $49 per seat / month, billed annually | $39 per month, billed yearly ($59 billed monthly) |
| Free plan | 900 credits per seat a year, granted monthly, 2 sequences, basic filters, 250 emails a day from 1 mailbox, and the Chrome extension. | None |
| Free trial | 14-day trial of Basic or Professional with 75 credits | 7-day free trial with up to 100 leads. |
| Web | ||
| Browser extension | ||
| Made by | ZenLeads Inc. (Apollo.io) | Scrap.io |
| Price read from | apollo.io | scrap.io |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Apollo.io
- Phone numbers cost 8 credits each against 1 for an email, and unused credits expire at the end of each billing cycle.
- All seats on an account must be on the same plan, and Organization requires at least 3 seats.
- Downgrades take effect at once with no refund, and annual plans cannot move to monthly mid-term.
- Inbound visitor identification costs $119 to $639 per team a month on top of a plan, billed annually.
Scrap.io
- There is no free plan; the trial is 7 days and up to 100 leads.
- The Basic plan has no API access, no radius search and no polygons.
- Reverse search and file enrichment start on the Agency plan, and polygons only on Company.
- On yearly plans unused credits roll over from month to month.
Key features
Apollo.io
- Contact and company database
- Search about 240 million contacts and 30 million companies by title, company, intent topics and other filters. Paid plans unlock advanced filters.
- Credits for emails and phones
- Revealing a verified email costs 1 credit and a phone number 8. Credits are pooled across the team, reset each billing cycle and do not roll over.
- Email sequences
- Multi-step outreach from connected mailboxes. The free plan allows 2 sequences and 250 emails a day; paid plans add unlimited sequences and any email provider.
- Chrome extension
- Shows emails and numbers for people on LinkedIn, company websites, Gmail and CRMs, and adds them to lists or sequences. Works on every plan.
- Enrichment and waterfall
- Fill in missing fields for CSV files, CRM records and API calls. From Basic, waterfall enrichment checks partner sources when Apollo has no match.
- Dialer and call recording
- A US dialer billed in credits, call recording with AI insights, and an Advanced Dialer add-on with parallel and international calling.
Scrap.io
- Three map sources
- Pulls business records from Google Maps, Apple Maps and Bing Maps, across 4,000+ categories and, per the site, 195 countries.
- Area and filter search
- Search by city, state or country, or draw a radius or polygon on a map. Filters cover website, phone, email, rating, reviews and social profiles.
- Reverse search and enrichment
- Enter a phone, email, domain or URL to find the business behind it, or upload a CSV of those values to have each business's data added.
- REST API and MCP server
- A REST API searches, filters and exports business data. The MCP server lets Claude, ChatGPT, Gemini and other clients run the same searches in plain language.
- Public data only
- The site says it collects only publicly available business data and that each data point can be traced to its source.
Plans
Apollo.io
Free$0
900 credits per seat a year, granted monthly. 2 sequences, basic filters, 25-record selection limit and 250 emails a day.
Basic$49
per seat / month, billed annually, 30,000 credits a seat a year
Unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, email warmup and the US dialer (credits apply).
Professional$79
per seat / month, billed annually, 48,000 credits a seat a year
Adds A/Z testing, AI lead scoring, 4,000 minutes of call recording with AI insights and more automated workflows.
Organization$119
per seat / month, billed annually, 72,000 credits a seat a year
Minimum 3 seats. Adds 12 intent topics, 8,000 recording minutes, unlimited inbound routers, SSO and advanced security.
Scrap.io
Basic$39
per month, billed yearly ($59 billed monthly)
10,000 export credits a month, essential data and filters, searches by city, up to 3 business types per search. No API.
Professional$79
per month, billed yearly ($119 billed monthly)
20,000 export credits and 20,000 API and MCP searches a month, extended data, 50 km radius, 10 types per search.
Agency$159
per month, billed yearly ($239 billed monthly)
40,000 export credits and 100,000 API and MCP searches, complete data, reverse search, file enrichment, 100 km radius.
Company$399
per month, billed yearly ($599 billed monthly)
100,000 export credits and 500,000 API and MCP searches a month, searches across a whole country, polygons and 200 types.
Ways to pay less
Apollo.io
- Annual discount
Save 24% with annual billing
Apollo's pricing page shows a 24% saving on paid plans when billed annually instead of monthly.
- Startups
50% off for a year for early-stage startups
Startups with fewer than 20 employees, no Apollo subscription and a link to a partner program get 50% off Basic or Professional for a year, up to 5 seats.
Scrap.io
- Annual discount
Yearly billing is cheaper per month
Yearly billing is $39, $79, $159 and $399 a month against $59, $119, $239 and $599 billed monthly, as shown on the pricing page.
Common questions
Which is cheaper, Apollo.io or Scrap.io?
As of Nov 12, 2026, Apollo.io starts at $49 per seat / month, billed annually, and Scrap.io starts at $39 per month, billed yearly ($59 billed monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Apollo.io or Scrap.io?
As of Nov 12, 2026, only Apollo.io has a free plan. Scrap.io does not, though it has a free trial.
Which platforms do Apollo.io and Scrap.io run on?
As of Nov 12, 2026, only Apollo.io lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.