BacklinkOS vs LinkSwapy (2026): which should you pick?

Pick BacklinkOS if

• Fits if you trade links with other site owners and track the swaps in spreadsheets now
• Works for keeping bought links and exchanged links in one list

Look elsewhere if

• Tight if you're staying free: the 50 link checks and 50 metric refreshes are one-time, with 10 domains and 40 partner matches
• Not for you if you want links checked without lifting a finger, as monitoring starts at Pro and runs monthly
• Pricey if you need weekly checks, which mean Pro Max at $63 a month billed annually ($79 monthly)
• Skip it if you need a full backlink audit or outreach emails, as it only tracks the links you log
• Watch out: Slack is the only integration named, and links come in by CSV import

Pick LinkSwapy if

• Fits if you exchange links with many partners and need to see who owes what
• Works for agencies that report links added, lost and recovered to clients

Look elsewhere if

• Tight if you need daily checks or white-label reports, which start at Agency at $299 a month
• Watch out: site metrics cost credits ($29 for 500 checks) unless you bring your own Ahrefs, Semrush, Moz or DataForSEO key
• Pricey if your team grows, as extra seats are $19 a month each
• Not for you if you need the API or single sign-on, which come only with the sales-priced Scale plan
• Skip it if you want a free plan, as there's only a 14-day trial

BacklinkOS

• The free plan's 50 link checks and 50 metric refreshes are one-time allowances that do not renew.
• Automated monitoring starts at Pro and runs only monthly there; weekly checks need Pro Max at $63 a month billed annually.
• It is built around link exchanges and partners; it does not report a site's full backlink profile.
• Slack is the only integration named; collaborators and links can be brought in by CSV import.

LinkSwapy

• Domain rating, traffic and referring-domain lookups use credits ($29 for 500 checks) unless you connect your own Ahrefs, Semrush, Moz or DataForSEO key.
• Starter checks links only weekly and allows 2 projects; daily checks and white-label reports start at Agency, $299 a month.
• Extra seats cost $19 a month each, and API access and single sign-on come only with the sales-priced Scale plan.
• There is no free plan; the vendor points very small accounts to its free templates and calculators instead.

BacklinkOS

Find Link Partners

A directory of other link builders to send collaboration requests to; the free plan shows 40 matches and paid plans open search, filters and unlimited invites.

Shared link tracking

You and a partner see the same exchanged links and their statuses in one workspace, and can chat about them in the app.

Domains and partner sites

List your sites with DR, traffic and link insertion guidelines, and browse the sites your partners have available for placements.

Paid link tracking

Log bought placements with vendor, cost and status alongside exchanged links, in one master view with filters and exports.

Link checks and monitoring

Check any link on demand for live, removed, nofollow or sponsored status; Pro monitors monthly and Pro Max weekly, alerting by email and Slack.

Public profile

A shareable profile of the domains you offer for link insertions, which other link builders can find.

LinkSwapy

Supplier domain CRM

One record per supplier site with SEO metrics, niche, contacts, a quality score and the team's notes. CSV imports merge with existing records instead of duplicating them.

Link deals and return links

Log each deal by type, such as reciprocal, three-way, link insertion, guest post or paid, and see per partner who has given and who still owes a link.

Backlink monitoring

Checks each placement for status, presence, anchor, rel attribute, noindex, canonical and redirects: weekly on Starter, every 3 days on Growth, daily on Agency.

Lost link recovery

Removed or nofollowed links drop into a recovery queue with the supplier's contact attached and a pre-filled outreach email.

Bulk domain checker

Qualify up to 10,000 prospect domains in one upload with a composite score, listed with the Agency plan.

Client reports

PDF reports of added, lost and recovered links built from monitoring data, plus CSV exports. White-label reports come with Agency and Scale.

BacklinkOS

• Free$0

  Unlimited collaborators and exchanges, 10 partner invites a day, 10 domains and one-time allowances of 50 checks and 50 metric refreshes.

• Pro$15

  per month, billed annually ($19 billed monthly)

  Full partner directory, monthly monitoring, 200 checks and refreshes a month, 250 paid links, 500 monitored links, 25 domains, Slack alerts.

• Pro Max$63

  per month, billed annually ($79 billed monthly)

  Weekly monitoring, 500 checks and refreshes a month, 1,000 paid links, 2,500 monitored links and 100 domains.

LinkSwapy

• Starter$49

  per month for 300 monitored links, billed monthly

  1 user, 2 projects, 500 supplier domains, weekly backlink checks, CSV import, basic reports and manual outreach tracking.

• Growth$149

  per month for 2,000 monitored links, billed monthly

  5 users, 10 projects, 2,000 supplier domains, checks every 3 days, return-link tracking and balance dashboard, email templates and Slack alerts.

• Agency$299

  per month for 8,000 monitored links, billed monthly

  10 users, unlimited projects, daily checks, the bulk domain checker, client reporting, white-label reports and team activity logs.

• Scale$599

  per month and up

  Custom users, projects, links and check frequency, plus API access, SSO and SCIM, your own SEO API keys and dedicated onboarding. Through sales.

BacklinkOS

• Annual discount

  Save 20% with annual billing

  BacklinkOS's pricing FAQ says annual billing saves 20%: Pro is $15 a month billed annually instead of $19, and Pro Max $63 instead of $79.

LinkSwapy

• Annual discount

  Discount for annual billing

  LinkSwapy's pricing FAQ says annual billing is discounted, without stating the amount, and that annual plans get a prorated refund on the unused part.