Bookeo vs Fresha (2026): which should you pick?
As of Nov 13, 2026, we pick Fresha: it is second in our ranking of salon, spa and studio booking apps, and it grades higher too, 3.0 against 2.4.
Checked Oct 24, 2026 and Nov 12, 2026 · graded Oct 24, 2026 and Nov 12, 2026 by ToolGPA
Bookeo grades higher on value for money. Fresha grades higher on features, ease of use and platforms. They get the same grade on the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
Bookeo
Online booking for appointments, classes and tours
Fresha
Salon and spa booking with a consumer marketplace for new clients
Which one is for you
Pick Bookeo if
- Fits if you are a solo guide or instructor who needs bookings online
- Works for small businesses that grow into a few staff logins
Look elsewhere if
- Tight if you take many bookings: Solo covers 200 and Small covers 1,000
- Watch out: waivers, SMS and fax credits are extra
- Watch out: plans above the listed sizes and multi-branch companies are quoted by the vendor
- Skip it if you need integrations, since none are named
Pick Fresha if
- Fits if you're a solo stylist or barber who wants a booking calendar for $19.95 a month
- Works for salons that want new clients from a booking marketplace and accept a fee on each one
Look elsewhere if
- Pricey if most new clients find you on Fresha's marketplace, since each costs a one-time 20% commission, at least $6
- Watch out: card fees are 2.79% + $0.20 online, 2.29% + $0.20 in person and 5.99% + $0.30 with Klarna, and terminals start at $139
- Tight if you text a lot: reminder texts past the free allowance are $0.02 each and marketing texts $0.08
- Pricey if you want loyalty ($59.95), Google review prompts ($14.95) or fuller reports ($9.95 a member), each a monthly add-on
- Skip it if you need more than a week to decide: the trial is 7 days and there's no free plan
How we grade them
| 2.4GPABookeoFair | 3.0GPAFreshaVery good | |
|---|---|---|
| Value for money | A$14.95 a month for 1 staff login and 200 bookings, under 60% of the cheapest quarter in this category ($29.99). Standard is $39.95 for 20 staff logins. | BIndependent is $19.95 a month for one bookable person, and Team $14.95 a member, so five people pay $74.75. That's inside the cheaper quarter of this category ($29.99 or less), but each new marketplace client costs a one-time 20% commission, at least $6. |
| Free plan and trial | CA 30-day free trial with no card, and no free plan. | CNo free plan, only a 7-day free trial that needs no credit card. A week is short to move a client list and a team across. |
| Features | CAppointment, class and tour booking, per-booking counting, digital waivers and no commission on payments. Waivers, SMS and fax credits are paid add-ons. | BCalendar and online booking with waitlists, group bookings and resources, deposits and no-show fees, retail stock, memberships, packages, shifts, timesheets, commissions and pay runs. That's the whole booking job, with loyalty and review prompts as add-ons. |
| Ease of use | CNo store rating on record. You build your booking pages and set up services first. | AFresha rates 4.8 on the US App Store from 3,923 ratings, which puts it at A on our ease ladder. |
| Platforms and integrations | CWeb only, and the listing names no integrations. | BWeb, iPhone and Android, with booking from Facebook, Instagram and the Fresha app, plus Klarna, Google Analytics and Meta Pixel. No API on record and no desktop app. |
| Best for | bookings for appointments, classes or tours | low-cost booking for salons, barbers and spas |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Bookeo and Fresha. How we grade
Price against what you get
Bookeo starts at $14.95 a month and scores 2.0 out of 4 on features, ease of use and platforms. Fresha starts at $19.95 a month for each person and scores 3.3.
Fresha scores higher, and starts $5 a month higher: the question is whether the extra is worth that to you. Of the other salon, spa and studio booking apps on the chart, 1 scores higher than Bookeo for less, and none scores higher than Fresha for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Bookeo also covers reports, class booking and sMS marketing.
- Fresha also covers email campaigns, shift scheduling, inventory and review collection.
At a glance
| Bookeo | Fresha | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $14.95 per month for 1 consultant and up to 200 bookings | $19.95 per month for one bookable team member (Independent) |
| Free plan | None | None |
| Free trial | 30-day free trial, no credit card required | 7-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Bookeo | Fresha.com SV Ltd |
| Price read from | bookeo.com | fresha.com |
| Checked | Nov 12, 2026 | Oct 24, 2026 |
Worth knowing
Bookeo
- Prices are from the Appointments pricing page; Classes and Tours show the same price points, but their Solo and Small booking limits are not stated.
- Waivers, SMS and fax credits are paid add-ons.
- Plans above the listed sizes, and multi-branch companies, are quoted by contacting the vendor.
Fresha
- Each new client who finds you through the Fresha marketplace costs a one-time 20% commission, with a minimum of $6.
- Card fees: 2.79% + $0.20 online, 2.29% + $0.20 in person, 3.30% + $0.20 keyed in, and 5.99% + $0.30 with Klarna. Terminals start at $139.
- Texts beyond the free allowance cost $0.02 each, marketing texts $0.08 each, and WhatsApp messages $0.04 to $0.11.
- Loyalty ($59.95), Google review prompts ($14.95) and richer reports ($9.95 a member) are monthly add-ons, mostly per location.
Key features
Bookeo
- Three booking products
- Appointments, Classes & Courses, and Tours & Activities each have their own pricing page.
- Bookings counted per reservation
- A booking for three people counts as one booking against the monthly limit.
- Digital waivers
- A waiver add-on starts at $9 a month.
- SMS and fax credits
- Credits for notifications and customer SMS reminders are sold in bundles from $0.09 per credit.
- No commission on payments
- Bookeo says it charges only the monthly fee; payment gateways charge their own fees.
Fresha
- Calendar and online booking
- Clients book through a direct link, Facebook, Instagram or the Fresha app, with waitlists, group bookings, processing times and resources handled on the calendar.
- Fresha marketplace
- Businesses are listed on Fresha's consumer marketplace. New clients found there cost a one-time 20% commission, at least $6; returning clients carry no fee.
- Point of sale and payments
- Take deposits and no-show fees, sell retail stock, gift cards, packages and memberships, and accept cards online, in person on a Fresha terminal or with Klarna.
- Team pay and scheduling
- Shift schedules, clock-in timesheets, commissions, tips, wages and pay runs, with service prices and durations set per team member.
- Reminders and marketing
- Email reminders are free and unlimited. Reminder texts beyond 100 a month (per member on Team) cost $0.02 each, and marketing emails beyond 50 cost $0.02 each.
- AI Concierge and add-ons
- Paid add-ons include an AI Concierge that answers messages ($29.95 a location) or calls and messages ($99.95), client loyalty, Google review prompts and a website.
Plans
Bookeo
Solo$14.95
per month for 1 staff login and up to 200 bookings
One consultant and one staff login on the Appointments pricing page.
Small$29.95
per month for up to 3 staff logins and 1,000 bookings
Three consultants and three staff logins.
Standard$39.95
per month for up to 20 staff logins and 1,000 bookings
Twenty consultants and twenty staff logins.
Large$79.95
per month for up to 40 staff logins and 2,000 bookings
Forty consultants and forty staff logins; an X-large tier at $119.95 covers 3,000 bookings.
Fresha
Independent$19.95
per month for 1 bookable team member
One calendar column, 100 free reminder messages and 50 free marketing emails a month, with email and chat support.
Team$14.95
per bookable team member / month
Several calendar columns and locations, commissions, timesheets and pay runs, with message allowances per member and phone support.
EnterpriseCustom
Quoted rates for high-volume businesses with more than 20 team members.
Common questions
Which is cheaper, Bookeo or Fresha?
As of Nov 12, 2026, Bookeo starts at $14.95 per month for 1 consultant and up to 200 bookings, and Fresha starts at $19.95 per month for one bookable team member (Independent). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Bookeo or Fresha?
As of Nov 12, 2026, neither Bookeo nor Fresha has a free plan. Both have a free trial.
Which platforms do Bookeo and Fresha run on?
As of Nov 12, 2026, only Fresha lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.