BQool vs Scale Insights (2026): which should you pick?

Pick BQool if

• Fits if you resell on shared listings and want a repricer for under $25 a month
• Works for sellers who write their own repricing rules alongside the AI ones

Look elsewhere if

• Tight if you want AI on lots of listings, as Basic covers only 50, and stock-based conditions start on AI Deluxe at $45
• Not for you if you want research or profit tracking in the repricer, as those are in BigCentral, billed apart
• Pricey if you add AI Advertising, at $89 a month billed annually plus 2% of spend over $5,000, rising to $499
• Watch out: BigCentral's Business plan is $50 a month for 5,000 Amazon emails, then $0.01 an email
• Skip it if you want a phone or desktop app, or a free plan after the 14-day trial

Pick Scale Insights if

• Fits if you sell on FBA and like setting your own bidding rules
• Makes sense if you automate a handful of products rather than hundreds

Look elsewhere if

• Pricey if you have many ASINs: $688 a month for 100, and each marketplace counts separately
• Tight if you test: the trial covers 1 product in 1 country
• Not for you if you are a vendor account: the site doesn't say they are supported
• Watch out: billing is by credit card only, according to the site's FAQ

BQool

• Basic covers only 50 AI-repriced listings; inventory-based conditions start at AI Deluxe.
• AI Advertising costs $99 a month ($89 billed annually) plus 2% of ad spend over $5,000, rising to $499 for bigger budgets.
• BigCentral is billed separately; its Business plan is $50 a month for 5,000 Amazon emails, with $0.01 per email over the limit.
• Product and keyword research, the profit dashboard and the BigTracker Chrome extension come with BigCentral, not the repricer.

Scale Insights

• Cost depends on automated ASINs, counted per ASIN per marketplace: the same ASIN in the US and Canada counts as 2.
• Billing is by credit card only, according to the site's FAQ.
• The site says it is best for FBA sellers and does not say it supports vendor accounts.
• Monthly and yearly prices are on a 20% yearly discount; monthly-billed prices are shown above.

BQool

AI repricer

AI rules either try to win the Buy Box at the best price or match it, and price looping raises prices back up when competition allows.

Conditional repricing

From AI Deluxe, prices can respond to inventory age, sell-through rate, historical days of supply and FBA or FBM conditions.

Rule-based repricing

Five ready-made rules plus custom rules, with bulk ROI settings and scheduled repricing for set times.

AI Advertising

A separate product that optimizes Amazon PPC campaigns, from $89 a month billed annually plus 2% of ad spend above a plan threshold.

BigCentral

A separate tool for review and feedback requests, review tracking, product and keyword research and a profit dashboard, with a 14-day free trial.

Sales dashboard and integrations

Sales dashboards and reports, with connections to SellerAmp, InventoryLab (US only) and BoxEm for costs and sourcing data.

Scale Insights

Stackable automation rules

Eleven rule types, including bidding, dayparting, placement, status, daily budget, negative keywords and import rules that harvest performing keywords.

Preview, calculations and change log

Upcoming changes can be previewed before the algorithms run, each computation reviewed step by step, and past changes audited.

Templates and mass campaigns

Automation workflows can be saved as templates and applied to existing Sponsored Products, Brands or Display ads, and new campaigns can be created in bulk.

Ads and sales insights

Ads insights, mass campaigns and sales analytics come with every plan.

Twelve Amazon marketplaces

Supports the US, Canada, Mexico, UK, Germany, France, Italy, Spain, Netherlands, Japan, Singapore and Australia.

BQool

• Basic$22.50

  per month, billed annually ($25 billed monthly)

  Repricer with 50 AI listings, 1,000 rule-based listings and 2 users, the AI Win Buy Box rules, profit calculator and competitor analysis.

• AI Deluxe$45

  per month, billed annually ($50 billed monthly)

  100 AI and conditional listings, 5,000 rule-based listings and 5 users; adds Buy Box matching, price looping and inventory-based conditions.

• AI Premium$90

  per month, billed annually ($100 billed monthly)

  1,000 AI and conditional listings, 10,000 rule-based listings and 10 users.

• AI Ultimate$180

  per month, billed annually ($200 billed monthly)

  6,000 AI and conditional listings, 30,000 rule-based listings and 15 users.

• AI Enterprise$270

  per month, billed annually ($300 billed monthly)

  15,000 AI and conditional listings, 50,000 rule-based listings and 20 users.

Scale Insights

• Scale 5$78

  per month for 5 ASINs, billed monthly ($748 billed yearly)

  Includes mass campaigns, ads insights and sales insights; every plan has unlimited rules and actions.

• Scale 10$98

  per month for 10 ASINs, billed monthly ($940 billed yearly)

  Same features as every plan, with 10 automated ASINs.

• Scale 20$178

  per month for 20 ASINs, billed monthly ($1,708 billed yearly)

  Same features as every plan, with 20 automated ASINs. Steps at 35, 50 and 75 ASINs are also listed.

• Scale 50$388

  per month for 50 ASINs, billed monthly ($3,724 billed yearly)

  Same features as every plan, with 50 automated ASINs.

• Scale 100$688

  per month for 100 ASINs, billed monthly ($6,604 billed yearly)

  The largest fixed plan listed, with 100 automated ASINs.

• The 1% Plan1% of ad spend

  Unlimited automated ASINs for 1% of monthly ad spend; contact the vendor to sign up.

BQool

• Annual discount

  Save 10% with annual billing

  Every repricer, AI Advertising and BigCentral plan is 10% cheaper billed annually: Basic is $22.50 a month instead of $25.

Scale Insights

• Annual discount

  20% off with yearly billing

  The pricing page has a yearly billing option marked 20% off; for example Scale 5 is $748 a year against $78 a month.