Scale Insights vs Sellozo (2026): which should you pick?

Pick Scale Insights if

• Fits if you sell on FBA and like setting your own bidding rules
• Makes sense if you automate a handful of products rather than hundreds

Look elsewhere if

• Pricey if you have many ASINs: $688 a month for 100, and each marketplace counts separately
• Tight if you test: the trial covers 1 product in 1 country
• Not for you if you are a vendor account: the site doesn't say they are supported
• Watch out: billing is by credit card only, according to the site's FAQ

Pick Sellozo if

• Fits if you spend enough on Amazon ads that a flat fee beats a percentage
• Makes sense if you want campaign rules for how keywords move between campaigns

Look elsewhere if

• Pricey if you run small ads: $250 a month for one marketplace
• Not for you if you want product or keyword research, because it has none
• Watch out: only the first marketplace's price was readable, and added marketplaces aren't priced in the page text
• Watch out: the plan is software only, and email support is the support listed

Scale Insights

• Cost depends on automated ASINs, counted per ASIN per marketplace: the same ASIN in the US and Canada counts as 2.
• Billing is by credit card only, according to the site's FAQ.
• The site says it is best for FBA sellers and does not say it supports vendor accounts.
• Monthly and yearly prices are on a 20% yearly discount; monthly-billed prices are shown above.

Sellozo

• Only the first marketplace's $250 per month was readable; the page does not show the price of added marketplaces in its text.
• The pricing page covers the software only; the site lists separate Self Serve, Agency and Strategic Management services.
• Support included in the plan is listed as email support.
• It is advertising and profit software for Amazon, with no product research or keyword research tools.

Scale Insights

Stackable automation rules

Eleven rule types, including bidding, dayparting, placement, status, daily budget, negative keywords and import rules that harvest performing keywords.

Preview, calculations and change log

Upcoming changes can be previewed before the algorithms run, each computation reviewed step by step, and past changes audited.

Templates and mass campaigns

Automation workflows can be saved as templates and applied to existing Sponsored Products, Brands or Display ads, and new campaigns can be created in bulk.

Ads and sales insights

Ads insights, mass campaigns and sales analytics come with every plan.

Twelve Amazon marketplaces

Supports the US, Canada, Mexico, UK, Germany, France, Italy, Spain, Netherlands, Japan, Singapore and Australia.

Sellozo

AI bid optimization

Automated bidding and budget balancing across campaigns, with multi-campaign optimization that mixes ad products and targeting types.

Campaign Studio

Lets sellers set how campaigns are linked and which rules move keywords from one campaign to another, with launch templates.

Keyword harvesting

Pulls high-performing search terms out of automatic and broad-match campaigns, with negative keyword management alongside.

Dynamic reporting

Reports on advertising and financial metrics, including real-time profit and loss and fee and cost breakdowns.

Multi-marketplace support

The site lists 20 Amazon marketplaces, from the US and Canada to Germany, Japan, India and the UAE.

Scale Insights

• Scale 5$78

  per month for 5 ASINs, billed monthly ($748 billed yearly)

  Includes mass campaigns, ads insights and sales insights; every plan has unlimited rules and actions.

• Scale 10$98

  per month for 10 ASINs, billed monthly ($940 billed yearly)

  Same features as every plan, with 10 automated ASINs.

• Scale 20$178

  per month for 20 ASINs, billed monthly ($1,708 billed yearly)

  Same features as every plan, with 20 automated ASINs. Steps at 35, 50 and 75 ASINs are also listed.

• Scale 50$388

  per month for 50 ASINs, billed monthly ($3,724 billed yearly)

  Same features as every plan, with 50 automated ASINs.

• Scale 100$688

  per month for 100 ASINs, billed monthly ($6,604 billed yearly)

  The largest fixed plan listed, with 100 automated ASINs.

• The 1% Plan1% of ad spend

  Unlimited automated ASINs for 1% of monthly ad spend; contact the vendor to sign up.

Sellozo

• Sellozo Platform$250

  per month for 1 marketplace, billed monthly

  Every feature and unlimited users on a flat fee with no percentage of ad spend. A marketplace selector on the page covers up to 20 marketplaces.

Scale Insights

• Annual discount

  20% off with yearly billing

  The pricing page has a yearly billing option marked 20% off; for example Scale 5 is $748 a year against $78 a month.

Sellozo

No public discounts listed.