Perpetua vs Scale Insights (2026): which should you pick?

Pick Perpetua if

• Fits if you spend several thousand dollars a month on Amazon ads and want goals, not campaigns
• Works for agencies running ads for many Amazon and Walmart clients

Look elsewhere if

• Pricey if you spend little on ads, as it's $695 a month regardless
• Skip it if you want to try it first, as there's no free plan or trial
• Not for you if you also want research, profit tracking or repricing
• Watch out: above $10K a month in ad spend a share is added to the $695, and the page doesn't say how much
• Tight if you want hourly bidding, share of voice or onboarding help, which all start at Growth

Pick Scale Insights if

• Fits if you sell on FBA and like setting your own bidding rules
• Makes sense if you automate a handful of products rather than hundreds

Look elsewhere if

• Pricey if you have many ASINs: $688 a month for 100, and each marketplace counts separately
• Tight if you test: the trial covers 1 product in 1 country
• Not for you if you are a vendor account: the site doesn't say they are supported
• Watch out: billing is by credit card only, according to the site's FAQ

Perpetua

• There is no free plan or published free trial; the lowest plan is $695 a month even below $10K of ad spend.
• Above $10K a month in ad spend, a percentage of spend is added to the $695 fee; the page does not say how much.
• Hourly bidding, share of voice and onboarding help start at the Growth tier.
• It is an ad tool only: there is no product research, profit tracking or repricing.

Scale Insights

• Cost depends on automated ASINs, counted per ASIN per marketplace: the same ASIN in the US and Canada counts as 2.
• Billing is by credit card only, according to the site's FAQ.
• The site says it is best for FBA sellers and does not say it supports vendor accounts.
• Monthly and yearly prices are on a 20% yearly discount; monthly-billed prices are shown above.

Perpetua

Goal-based campaigns

Set an objective, a target ACoS and a daily budget, and Perpetua builds, runs and adjusts the campaigns to meet it.

AI bidding and keyword harvesting

Conversion-based bidding and automatic keyword harvesting, with recommendations such as negating search terms that never convert.

Hourly optimization

From the Growth tier, Amazon Marketing Stream data drives hourly reports and intraday bid changes.

Share of voice and organic rank

Growth adds hourly share-of-voice and organic rank insights, plus competitor search term data and revenue opportunity analysis.

Profitability and market reports

Reports total sales, attributed and organic sales and ACoS across channels, with retail intelligence and digital shelf insights.

Display and video ads

Manages display and video advertising alongside sponsored search ads.

Scale Insights

Stackable automation rules

Eleven rule types, including bidding, dayparting, placement, status, daily budget, negative keywords and import rules that harvest performing keywords.

Preview, calculations and change log

Upcoming changes can be previewed before the algorithms run, each computation reviewed step by step, and past changes audited.

Templates and mass campaigns

Automation workflows can be saved as templates and applied to existing Sponsored Products, Brands or Display ads, and new campaigns can be created in bulk.

Ads and sales insights

Ads insights, mass campaigns and sales analytics come with every plan.

Twelve Amazon marketplaces

Supports the US, Canada, Mexico, UK, Germany, France, Italy, Spain, Netherlands, Japan, Singapore and Australia.

Perpetua

• Essentials$695

  per month for up to $10K in monthly ad spend

  AI bid optimization, automated keyword harvesting, performance and profitability reports, chat support and the Ad School tutorials.

• Growth$695

  per month, plus a share of ad spend, for over $10K a month in spend

  Adds hourly reports and bidding through Amazon Marketing Stream, share of voice and organic rank, and onboarding. The share of ad spend is not published.

• PremiumCustom

  For over $500K a month in ad spend: market intelligence, custom AMC reports and data integrations, beta features and a dedicated account team.

Scale Insights

• Scale 5$78

  per month for 5 ASINs, billed monthly ($748 billed yearly)

  Includes mass campaigns, ads insights and sales insights; every plan has unlimited rules and actions.

• Scale 10$98

  per month for 10 ASINs, billed monthly ($940 billed yearly)

  Same features as every plan, with 10 automated ASINs.

• Scale 20$178

  per month for 20 ASINs, billed monthly ($1,708 billed yearly)

  Same features as every plan, with 20 automated ASINs. Steps at 35, 50 and 75 ASINs are also listed.

• Scale 50$388

  per month for 50 ASINs, billed monthly ($3,724 billed yearly)

  Same features as every plan, with 50 automated ASINs.

• Scale 100$688

  per month for 100 ASINs, billed monthly ($6,604 billed yearly)

  The largest fixed plan listed, with 100 automated ASINs.

• The 1% Plan1% of ad spend

  Unlimited automated ASINs for 1% of monthly ad spend; contact the vendor to sign up.

Perpetua

No public discounts listed.

Scale Insights

• Annual discount

  20% off with yearly billing

  The pricing page has a yearly billing option marked 20% off; for example Scale 5 is $748 a year against $78 a month.