BrightLocal vs Geogrid (2026): which should you pick?

Pick BrightLocal if

• Fits if your business is in the US, UK, Canada or Australia and you want rankings and listings in one account
• Works for agencies sending white-label local ranking reports for many client locations

Look elsewhere if

• Skip it if your business is outside the US, UK, Canada and Australia, where only citation building works
• Tight if you're on Track, as listing sync starts at Manage ($40) and review replies at Grow ($49)
• Watch out: Citation Builder is paid per site, from $3.20 or $2 with bulk credits, on top of any plan
• Not for you if you want a free plan, since after the 14-day trial you can only look at old data
• Watch out: above 100 locations prices are on request, and a downgrade takes effect at once with no refund

Pick Geogrid if

• Fits if you're a local SEO agency showing clients where they rank across a neighborhood
• Works for developers piping local ranking data into their own dashboards

Look elsewhere if

• Tight if you scan large grids, as a full 13×13 uses up to 169 credits and plan credits don't roll over
• Tight if you're staying free, as 50 credits a month is about one 7×7 scan
• Pricey if you want alerts, client portals or white-label, which start at Agency, $149 a month yearly
• Watch out: 21×21 grids and the multi-location dashboard are only on Enterprise, $499 a month yearly
• Skip it if you want profile posting or review replies, as it only tracks rankings

BrightLocal

• The platform works in the USA, UK, Canada and Australia; citation building alone reaches more countries.
• Citation Builder is paid per site, from $3.20 or as low as $2 with bulk credits, on top of any plan.
• Prices rise with the number of locations, and above 100 locations they are on request.
• Downgrades take effect at once and the unused part of the old plan is not refunded.

Geogrid

• A full 13×13 scan uses up to 169 credits, and plan credits reset at each renewal without rolling over; extra credit packs start at $15.
• Competitor intelligence, ranking-drop alerts, client portals and white-labeling start at the Agency plan, $149 a month billed annually.
• Grids of 21×21 points, lead-gen widgets and the multi-location dashboard are only on API / Enterprise, $499 a month billed annually.
• The legal notice names Flukx Studio, a sole proprietorship in France, as the publisher.

BrightLocal

Local Rank Tracker and Local Search Grid

Track local rankings for up to 100 keywords and 4 competitors per location, and map Google local rankings on a geogrid.

Local AI Visibility Tracker

Checks whether ChatGPT, Google AI Mode and Google AI Overviews recommend a business, for up to 20 prompts per location, on every plan.

Citation Tracker and Citation Builder

Audit listing accuracy and find gaps, then pay per site to have listings built, including the Data Axle, Neustar Localeze and Foursquare aggregators.

Active Sync and Google posts

From Manage up, keeps business details synced and protected on key sites and schedules Google Business Profile posts across locations.

Reputation tools

Grow adds review monitoring with replies across several sites, review requests by email, SMS and in-store campaigns, and a review widget.

White-label reports, APIs and MCP

Reports and tools can carry your own branding, and the platform offers local SEO APIs and an MCP server for ChatGPT, Claude or Mistral.

Geogrid

Grid scans and heatmaps

Each grid point runs its own Google Maps search from those coordinates, and the results are drawn as a color-coded heatmap of where the business shows up.

Credits that skip repeat points

One credit pays for one grid point, but points cached in the last 72 hours, water and uninhabited land are not billed, so a rescan usually costs less.

AI insights and action plans

An AI reading of each heatmap lists fixes by priority and the zone each one targets. Free and Starter get a few a month; Freelance and up get unlimited.

Scheduled rescans and alerts

Rescans run daily, weekly or monthly and email the change since the last run. Alerts on ranking drops start at the Agency plan.

Client portals and white-label reports

Agency and Enterprise share a branded, login-free portal link with each client and put the agency's own logo and domain on exports.

API, webhooks and lead widget

A REST API from Freelance up, webhooks to Slack, Discord and automation tools, and on Enterprise an embeddable rank checker that captures leads.

BrightLocal

• Track$31

  per month for 1 location, billed annually ($41 billed monthly)

  Rank tracking for 100 keywords, a geogrid for 5 keywords, audits, citation tracking and AI visibility. $62 a month yearly for 6-10 locations.

• Manage$40

  per month for 1 location, billed annually ($54 billed monthly)

  Everything in Track plus AI Insights, Active Sync to keep listings synced and protected on key sites and a Google post scheduler.

• Grow$49

  per month for 1 location, billed annually ($65 billed monthly)

  Everything in Manage plus review monitoring and replies, review requests by email, SMS and in store, and a review widget.

• CustomCustom

  Price on request for more than 100 locations, or for high-volume accounts that need only one or two report types.

Geogrid

• Free$0

  200 signup credits that never expire, 50 credits a month, 5 scans and a weekly rescan on grids up to 7×7.

• Starter$24

  per month for 1,500 credits, billed annually ($29 billed monthly)

  15 scans a month on grids up to 13×13, 2 scheduled rescans, PDF and PNG exports and 5 AI insights a month.

• Freelance$49

  per month for 5,000 credits, billed annually ($59 billed monthly)

  Unlimited scans, XLSX exports, scan comparison, AI action plans, 3 scheduled rescans and the REST API at 60 requests a minute.

• Agency$149

  per month for 20,000 credits, billed annually ($179 billed monthly)

  10 scheduled rescans, adaptive grids, share of voice, competitor intelligence, ranking-drop alerts and white-label client portals.

• API / Enterprise$499

  per month for 100,000 credits, billed annually ($599 billed monthly)

  Unlimited schedules, 21×21 grids of 441 points, lead-gen widgets, a multi-location dashboard, webhooks and a dedicated account manager.

BrightLocal

• Annual discount

  Save 25% with annual billing

  BrightLocal's pricing page lists 25% off for annual billing: Track for one location is $369 a year ($31 a month) against $41 a month billed monthly.

Geogrid

• Annual discount

  Save 17% with yearly billing

  Geogrid's pricing section lists a 17% saving on yearly billing: Starter is $24 a month billed annually instead of $29 billed monthly.