BrightLocal vs GrowthPro AI (2026): which should you pick?

Pick BrightLocal if

• Fits if your business is in the US, UK, Canada or Australia and you want rankings and listings in one account
• Works for agencies sending white-label local ranking reports for many client locations

Look elsewhere if

• Skip it if your business is outside the US, UK, Canada and Australia, where only citation building works
• Tight if you're on Track, as listing sync starts at Manage ($40) and review replies at Grow ($49)
• Watch out: Citation Builder is paid per site, from $3.20 or $2 with bulk credits, on top of any plan
• Not for you if you want a free plan, since after the 14-day trial you can only look at old data
• Watch out: above 100 locations prices are on request, and a downgrade takes effect at once with no refund

Pick GrowthPro AI if

• Fits if you run a clinic or dental group with ten or more locations
• Works for agencies reselling local SEO under their own brand at wholesale rates

Look elsewhere if

• Pricey if you have fewer than 10 locations, at $99 each a month
• Not for you if you want to try it first, as there's no free plan or trial
• Watch out: Helix AI tracking is $17 a location on top, plus $4 each for Claude, DeepSeek or Perplexity
• Watch out: WhatsApp, RCS, phone menu and AI voice agents in the CRM are billed by usage
• Tight if you're a small agency, as wholesale pricing needs at least 10 client locations

BrightLocal

• The platform works in the USA, UK, Canada and Australia; citation building alone reaches more countries.
• Citation Builder is paid per site, from $3.20 or as low as $2 with bulk credits, on top of any plan.
• Prices rise with the number of locations, and above 100 locations they are on request.
• Downgrades take effect at once and the unused part of the old plan is not refunded.

GrowthPro AI

• There is no free plan or free trial; the vendor offers a free growth audit instead.
• Helix AI tracking is extra at $17 per location a month for 1–20 locations; Claude, DeepSeek and Perplexity cost $4 more per location each.
• WhatsApp, RCS, phone menu and AI voice agents in the CRM are billed separately by usage.
• Agency wholesale pricing needs at least 10 client locations.

BrightLocal

Local Rank Tracker and Local Search Grid

Track local rankings for up to 100 keywords and 4 competitors per location, and map Google local rankings on a geogrid.

Local AI Visibility Tracker

Checks whether ChatGPT, Google AI Mode and Google AI Overviews recommend a business, for up to 20 prompts per location, on every plan.

Citation Tracker and Citation Builder

Audit listing accuracy and find gaps, then pay per site to have listings built, including the Data Axle, Neustar Localeze and Foursquare aggregators.

Active Sync and Google posts

From Manage up, keeps business details synced and protected on key sites and schedules Google Business Profile posts across locations.

Reputation tools

Grow adds review monitoring with replies across several sites, review requests by email, SMS and in-store campaigns, and a review widget.

White-label reports, APIs and MCP

Reports and tools can carry your own branding, and the platform offers local SEO APIs and an MCP server for ChatGPT, Claude or Mistral.

GrowthPro AI

Profile management and protection

Keeps hours, categories, services and photos in sync across locations, with bulk edits, a monthly profile audit and alerts on unwanted edits.

Review reply agent

AI drafts replies in the brand's voice under tone and policy rules, flags sensitive reviews, and runs review request campaigns.

Content Studio

Plans and writes geo-targeted Google posts, service and neighborhood pages, Q&As and schema markup, each approved before it goes live.

Rank and competitor tracking

A local pack ranking tracker plus competitor reports on reviews, posts and rankings, with share of voice by area.

Helix AI visibility

A separate product that asks ChatGPT, Gemini and Google AI Overviews 15 prompts per location four times a month and scores the answers.

Hyperlocal CRM

Collects calls and forms from Maps, the website and WhatsApp in one pipeline with the source attached, plus follow-up reminders.

BrightLocal

• Track$31

  per month for 1 location, billed annually ($41 billed monthly)

  Rank tracking for 100 keywords, a geogrid for 5 keywords, audits, citation tracking and AI visibility. $62 a month yearly for 6-10 locations.

• Manage$40

  per month for 1 location, billed annually ($54 billed monthly)

  Everything in Track plus AI Insights, Active Sync to keep listings synced and protected on key sites and a Google post scheduler.

• Grow$49

  per month for 1 location, billed annually ($65 billed monthly)

  Everything in Manage plus review monitoring and replies, review requests by email, SMS and in store, and a review widget.

• CustomCustom

  Price on request for more than 100 locations, or for high-volume accounts that need only one or two report types.

GrowthPro AI

• Local SEO platform$99

  per location / month

  Every feature at every location. The whole account rebills at $69 per location from 10 locations and $49 from 25. No setup fee.

BrightLocal

• Annual discount

  Save 25% with annual billing

  BrightLocal's pricing page lists 25% off for annual billing: Track for one location is $369 a year ($31 a month) against $41 a month billed monthly.

GrowthPro AI

• Other savings

  Agency wholesale at 50% of list price

  Agencies managing at least 10 client locations buy at half the list price, set their own client rates and get white-label branding.