BrightLocal vs Map Ranks (2026): which should you pick?

Pick BrightLocal if

• Fits if your business is in the US, UK, Canada or Australia and you want rankings and listings in one account
• Works for agencies sending white-label local ranking reports for many client locations

Look elsewhere if

• Skip it if your business is outside the US, UK, Canada and Australia, where only citation building works
• Tight if you're on Track, as listing sync starts at Manage ($40) and review replies at Grow ($49)
• Watch out: Citation Builder is paid per site, from $3.20 or $2 with bulk credits, on top of any plan
• Not for you if you want a free plan, since after the 14-day trial you can only look at old data
• Watch out: above 100 locations prices are on request, and a downgrade takes effect at once with no refund

Pick Map Ranks if

• Fits if you run a local business and would rather pay than manage your listing
• Works for owners who want a no-contract monthly service

Look elsewhere if

• Pricey if you are a one-site shop, as the cheapest package is $250 a month
• Skip it if you want software to do this yourself, as it is a managed service
• Watch out: citations and the name, address and phone check are not in Starter
• Watch out: Google Ads management is only in the $1,000 package, and the pages do not say if ad spend is extra

BrightLocal

• The platform works in the USA, UK, Canada and Australia; citation building alone reaches more countries.
• Citation Builder is paid per site, from $3.20 or as low as $2 with bulk credits, on top of any plan.
• Prices rise with the number of locations, and above 100 locations they are on request.
• Downgrades take effect at once and the unused part of the old plan is not refunded.

Map Ranks

• It is a managed service, not self-serve software: the team works inside your Google Business Profile, and you keep ownership of the listing.
• The 100+ directory citations and the name, address and phone consistency check are in Pro and Super only; Starter does not list them.
• Google Ads management is only in the $1,000 Super package, and the vendor's pages do not say whether ad spend is extra.
• The pricing section lists three packages; multi-location and franchise pricing is not published.

BrightLocal

Local Rank Tracker and Local Search Grid

Track local rankings for up to 100 keywords and 4 competitors per location, and map Google local rankings on a geogrid.

Local AI Visibility Tracker

Checks whether ChatGPT, Google AI Mode and Google AI Overviews recommend a business, for up to 20 prompts per location, on every plan.

Citation Tracker and Citation Builder

Audit listing accuracy and find gaps, then pay per site to have listings built, including the Data Axle, Neustar Localeze and Foursquare aggregators.

Active Sync and Google posts

From Manage up, keeps business details synced and protected on key sites and schedules Google Business Profile posts across locations.

Reputation tools

Grow adds review monitoring with replies across several sites, review requests by email, SMS and in-store campaigns, and a review widget.

White-label reports, APIs and MCP

Reports and tools can carry your own branding, and the platform offers local SEO APIs and an MCP server for ChatGPT, Claude or Mistral.

Map Ranks

Google Business Profile setup and upkeep

The team researches keywords and locations, brings the profile to a 100% completion score, lists products and services, and keeps it updated each week.

Weekly posts and photos

Each week it publishes a keyword-targeted post with an image and uploads photos with date stamps and EXIF keywords.

Review replies and collection

It replies to reviews by hand with keywords, flags negative ones, and supplies a QR code flyer and review tap cards for collecting new reviews.

Geo-grid ranking reports

On-demand geo-grid reports show where a listing ranks on Google Maps across an area, and a free listing scan checks a business's local ranking.

Weekly performance reports

Weekly emails report keyword rankings, phone calls, website clicks and direction requests, with monthly progress reports.

Citations and suspension help

Pro and Super add 100+ manually created directory listings. All packages include suspension and dispute resolution for the profile.

BrightLocal

• Track$31

  per month for 1 location, billed annually ($41 billed monthly)

  Rank tracking for 100 keywords, a geogrid for 5 keywords, audits, citation tracking and AI visibility. $62 a month yearly for 6-10 locations.

• Manage$40

  per month for 1 location, billed annually ($54 billed monthly)

  Everything in Track plus AI Insights, Active Sync to keep listings synced and protected on key sites and a Google post scheduler.

• Grow$49

  per month for 1 location, billed annually ($65 billed monthly)

  Everything in Manage plus review monitoring and replies, review requests by email, SMS and in store, and a review widget.

• CustomCustom

  Price on request for more than 100 locations, or for high-volume accounts that need only one or two report types.

Map Ranks

• Starter Package$250

  per month, no contract

  Managed Google Business Profile: keyword research, profile completion, weekly posts and photos, review replies, QR code flyer and review tap cards, and weekly reports.

• Pro Package$500

  per month, no contract

  Everything in Starter, plus a name, address and phone consistency check and 100+ manually created citations, including Apple Maps, Bing, Yahoo and Yellow Pages.

• Super Package$1,000

  per month, no contract

  Everything in Pro, plus Google Ads setup and management, competitor research, budget optimization, conversion tracking and weekly campaign reviews.

BrightLocal

• Annual discount

  Save 25% with annual billing

  BrightLocal's pricing page lists 25% off for annual billing: Track for one location is $369 a year ($31 a month) against $41 a month billed monthly.

Map Ranks

No public discounts listed.