Feedbackly vs Medallia (2026): which should you pick?
As of Nov 13, 2026, Feedbackly and Medallia share a 1.8 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about the free plan and platforms, where Feedbackly grades higher, or value for money and features, where Medallia does.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Feedbackly
Customer feedback surveys that also score customer emotions
Which one is for you
Pick Feedbackly if
- Fits if you want feedback from an iPad terminal in a shop or office
- Works for teams that want NPS and its own happiness index in one place
Look elsewhere if
- Pricey if you start small: €199 a month and only 1 user on Single
- Watch out: response limits are per year, 5,000 on Single and 20,000 on Pro
- Watch out: SMS credit, AI analysis and API surveys cost extra
- Skip it if you want a free plan, since there's only a 14-day trial
Pick Medallia if
- Fits if you run feedback programs across a contact centre, digital channels and staff
- Works for large companies that want one contract covering several experience programs
Look elsewhere if
- Skip it if you want a quick survey or form, since this is built for enterprise programs
- Not for you if you need a price before talking to sales, because none is published
- Watch out: pricing is by experience data records in annual tiers, which is hard to estimate in advance
- Too light for nothing, but too heavy for small teams that just need a few surveys
How we grade them
| 1.8GPAFeedbacklyWeak | 1.8GPAMedalliaWeak | |
|---|---|---|
| Value for money | D€199 a month billed yearly for 1 user and 5,000 responses a year, above the forms category's dearest-tenth start of $119. | CNo price is published. The pricing page describes annual tiers based on experience data records, not seats or surveys, so there's nothing to compare against the forms category's $19 middle. |
| Free plan and trial | D14-day free trial. The page doesn't say whether a card is needed, and there's no free plan. | FNo free plan and no trial are listed. Access starts with a conversation with the vendor. |
| Features | CMany survey channels, analytics and follow-up alerts. But AI analysis, SMS credit and API-triggered surveys cost extra. | BFeedback capture across channels, text analytics with alerts, role-based reports and employee programs. The listing shows no gap in the job, only that it's a bigger job than a form tool does. |
| Ease of use | CNo store rating on record. Channels, touchpoints and terminals are things you set up. | CNo store rating on record. It's an enterprise platform with programs to set up, roles to assign and alerts to route, so expect a learning curve. |
| Platforms and integrations | BWeb and iPad terminals, with Slack, Teams, Salesforce, HubSpot, Pipedrive and Mailchimp. No desktop app. | CWeb only on the listing, and no integrations are named. |
| Best for | feedback by email, SMS, pop-up and iPad terminal | enterprise feedback programs across many channels |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Feedbackly and Medallia. How we grade
Where they differ
- Feedbackly also covers templates and forms.
- Medallia also covers dashboards.
At a glance
| Feedbackly | Medallia | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | €199 per month, billed annually (€249 billed monthly) | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial. | None listed |
| Web | ||
| iOS | ||
| Made by | Feedbackly | Medallia, Inc. |
| Price read from | feedbackly.com | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Feedbackly
- Prices are shown in euros, and the Single plan allows only 1 user.
- Response limits are per year (5,000 on Single, 20,000 on Pro); data over the limit is restricted until you upgrade.
- SMS surveys need extra SMS credit, and API integrations and survey triggering via integrations cost extra on Pro.
- AI analysis through Feedbackly IQ is an add-on, not part of the base plans.
Medallia
- No prices are published; the pricing page says to contact the company.
- Pricing is described as an experience data record model in annual tiers, not per seat or per survey.
- It is built for enterprise programs, so it is heavier than a form or small-survey tool.
Key features
Feedbackly
- Many survey channels
- Surveys go out by email, SMS, in-app, Slack, social media, a website pop-up or iPad and tablet terminals.
- Emotional Value Index
- Its EVI survey and analytics measure how customers feel about an experience; every plan includes it, and using it is optional.
- Analytics
- Survey analytics, text analytics, customer-journey views and root-cause analysis are included from the first plan.
- Notifications and follow-up
- Automated notifications alert a team to complaints; Pro adds promoter redirection for sending happy customers elsewhere.
- Feedbackly Terminal
- A physical feedback terminal can be leased from Feedbackly, or you can run the free iPad app on your own device.
- Add-ons and services
- Feedbackly IQ adds AI sentiment and category analysis, and consulting and CX Academy courses are sold alongside the software.
Medallia
- Feedback capture across channels
- Collects surveys and signals from digital journeys, contact centers and employee programs into one platform.
- AI and text analytics
- Medallia says all data is analyzed with its AI-powered analytics, which drive alerts and closed-loop workflows.
- Role-based reporting
- Reports are shaped by role so that frontline teams and executives see the feedback relevant to them.
- Employee experience programs
- Listening programs cover the employee journey from candidate to exit.
- Agile Research
- Pre-built surveys for quick market insights, a product line that now also answers at the former CheckMarket address.
Plans
Feedbackly
Single€199
per month, billed annually (€249 billed monthly)
5,000 responses a year, unlimited touchpoints, 1 user and survey, text and EVI analytics.
Pro€399
per month, billed annually (€499 billed monthly)
20,000 responses a year, unlimited users, shareable dashboards, metadata analytics and two-way SMS surveys at extra cost.
CustomCustom
Unlimited responses, customizable dashboards, custom integrations and a personal success manager; quote only.
Medallia
Pricing could not be confirmed. See medallia.com.
Ways to pay less
Feedbackly
- Annual discount
Save 20% with annual billing
Feedbackly's pricing page shows a Save 20% badge on annual billing: €199 a month for Single instead of €249, and €399 instead of €499 for Pro.
Medallia
No public discounts listed.
Common questions
Which is cheaper, Feedbackly or Medallia?
As of Nov 13, 2026, Feedbackly starts at €199 per month, billed annually (€249 billed monthly), and Medallia has no price we could confirm.
Which has a free plan, Feedbackly or Medallia?
As of Nov 13, 2026, neither Feedbackly nor Medallia has a free plan. Feedbackly has a free trial.
Which platforms do Feedbackly and Medallia run on?
As of Nov 13, 2026, only Feedbackly lists an iOS app. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.