GMBapi vs Moz Local (2026): which should you pick?
As of Oct 23, 2026, GMBapi grades higher than Moz Local: 2.6 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
GMBapi grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
GMBapi
Google Business Profile management for multi-location brands
Moz Local
Listings, reviews and local rank grids from Moz, priced per location
Which one is for you
Pick GMBapi if
- Fits if you run a chain with many Google Business Profiles and want one place to edit them
- Works for agencies that want unlimited users at a price per location
Look elsewhere if
- Pricey if you need your details beyond Google, as the Citations add-on takes one US location from $16 to $46, and its price varies by region
- Watch out: Apple Maps posting, Reserve with Google, Merchant Center products, bulk menus and white-label reports are custom extras
- Watch out: support and marketing consultancy are invoiced separately from the subscription
- Tight if you want to test bulk work in the trial, as bulk posting and bulk edits run once each
Pick Moz Local if
- Fits if you run one location in the US, UK or Canada and want your listings kept in sync
- Works for agencies handling listings for a handful of client locations
Look elsewhere if
- Skip it if your business is outside the US, UK and Canada, as listings aren't supported there
- Not for you if you want to try it first, since there's no free plan or trial for Moz Local
- Tight if you're on Lite, which can't reply to reviews; replies, requests and posting start at Preferred ($24)
- Pricey if you have many locations, as each is a separate subscription and 50 or more go through sales
- Watch out: the AI add-ons cost extra, $14 a month for Listings AI (in Elite) and $10 for Reviews AI
How we grade them
| 2.6GPAGMBapiGood | 2.0GPAMoz LocalFair | |
|---|---|---|
| Value for money | BEssential is $16 a location a month for one location, right at this category's cheaper quarter ($16), or $160 a year. It falls to $11.50 at 11 to 50 locations, with unlimited users. Citations take one US location to $46. | BLite is $16 a location a month on yearly billing ($199 a year), $20 monthly, right at this category's cheaper quarter ($16). It's per location, though, so three shops are three subscriptions, and review replies need Preferred at $24. |
| Free plan and trial | CNo free plan, but a 14-day trial with setup and support and no card needed. Bulk posting and bulk profile edits can each be used only once during it. | FNothing free. Moz Local has no free plan, and the pricing page shows no trial for it; the trial Moz advertises is for Moz Pro. |
| Features | BBulk profile edits and posts, AI review replies, deleted-review alerts, rank and competitor tracking without credits, AI visibility checks and reports. It covers the whole job, with sync to Apple Maps and 100+ other platforms sold as an add-on. | CListings on 90+ directories, a Local Grid of map pack rankings, review monitoring and data health reports. The gaps are in the listing: rankings come only from the grid, listings work in just three countries, and Lite can't reply to reviews. |
| Ease of use | CNo rating on record. You add GMBapi's email as an owner of your Google location group before anything shows up, though the trial comes with setup help. | CNo rating on record. You enter each location's details and connect Google and Facebook before listings and reviews start flowing in. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It works with Google Business Profile, Apple Maps, Bing, Foursquare, Tripadvisor, Merchant Center and BigQuery, and has an API. | BWeb only, with no desktop or phone app. It connects to Google Business Profile, Facebook, Instagram, LinkedIn and TikTok for listings, reviews and posting. |
| Best for | managing many Google Business Profiles at once | keeping one location's listings in sync |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GMBapi and Moz Local. How we grade
Price against what you get
GMBapi starts at $16 a month and scores 2.7 out of 4 on features, ease of use and platforms. Moz Local starts at $16 a month and scores 2.3.
GMBapi scores higher for the same starting price. Of the other local SEO tools on the chart, none scores higher than GMBapi for less, and 2 score higher than Moz Local for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- GMBapi also covers AI search visibility.
- Moz Local also covers reports.
At a glance
| GMBapi | Moz Local | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $16 per location / month for 1 location, billed monthly | $16 per location / month, billed yearly ($20 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial with setup and support, no credit card needed | None listed |
| Web | ||
| Made by | GMBapi | SEOMoz, Inc. |
| Price read from | gmbapi.com | moz.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
GMBapi
- Apple Maps posting, Reserve with Google buttons, Merchant Center products, bulk menus and white-label reporting are custom extras with no published price.
- Support and marketing consultancy are invoiced separately from the subscription.
- During the trial, bulk posting and bulk profile editing can each be used only once.
- The page prices the Citations add-on by region; US buyers pay $30 a location for one location.
Moz Local
- Each physical location needs its own subscription; 50 or more locations go through sales.
- Listings are supported only for businesses in the US, UK and Canada, and the directories differ by country.
- Lite cannot reply to reviews; review replies, review requests and social posting start at Preferred.
- The pricing page shows no free trial for Moz Local; the trial it advertises is for Moz Pro.
Key features
GMBapi
- Bulk profile management
- Edit services, opening hours, attributes, photos and videos across many Google Business Profiles at once, with AI suggestions on what to fix first.
- Review management
- AI-drafted replies in a brand voice, sentiment analysis, reviews with photos, and monitoring for reviews that Google deletes; paid plans add an automatic reply agent.
- Rank and competitor tracking
- Tracks local keyword positions on Google Search and Maps against competitors, without spending credits per check.
- AI visibility analysis
- Checks how locations show up in AI answers as well as in map results, on every plan including the trial.
- Citations add-on
- Copies verified profile data to Apple Maps and to 100+ mapping, car navigation, social and AI platforms such as ChatGPT; the exact list depends on category and country.
- Insights and reports
- A dashboard of local search performance with AI-flagged anomalies, a monthly email report for each location and a BigQuery export for agencies.
Moz Local
- Listings sync
- Sends business details to search engines, directories, apps and data aggregators, keeps them updated and shows which listings are missing fields.
- Local Grid
- A heatmap of map pack rankings for target keywords at points around a business, included on every plan.
- Review management
- Monitors reviews on several networks with alerts; from Preferred up you can reply on Google and Facebook, request reviews and see sentiment trends.
- Social posting
- Preferred posts to Google and Facebook with content libraries; Elite adds Instagram, LinkedIn and TikTok, ad boosting and inbox replies.
- Listings AI and Reviews AI
- Two paid AI add-ons: Listings AI at $14 a month, included in Elite, and Reviews AI at $10 a month. Review replies can also start from templates and AI suggestions.
- Reports
- Data health and Google Business Profile insights on every plan; Elite adds a reporting suite for leads, reviews and social with custom reports.
Plans
GMBapi
Essential$16
per location / month for 1 location, billed monthly
Rank, competitor and AI visibility tracking, AI review replies, deleted-review alerts, bulk edits and posts, unlimited users. $11.50 at 11-50 locations.
Essential + Citations Add-on$46
per location / month for 1 location, billed monthly
US price. Adds sync to Apple Maps and 100+ maps, navigation, social and AI platforms. $35.50 a location at 11-50 locations, $19.50 above 200.
EnterpriseCustom
For 500 or more locations, with white-label options, feature requests and dedicated support.
Moz Local
Lite$16
per location / month, billed yearly ($20 billed monthly)
Listings on 90+ directories, Local Grid map pack ranking, review monitoring and data health analytics. $199 a year.
Preferred$24
per location / month, billed yearly ($30 billed monthly)
Adds review replies on Google and Facebook, review requests, sentiment analysis, Google and Facebook posting and competitor analysis.
Elite$33
per location / month, billed yearly ($40 billed monthly)
Adds Listings AI, posting to Instagram, LinkedIn and TikTok, Facebook ad boosting, social inbox replies and a reporting suite.
EnterpriseCustom
For 50 or more locations, with an account manager, extra directories and flexible billing.
Ways to pay less
GMBapi
- Annual discount
Two months free with annual billing
The pricing page's annual option charges ten months for a year: Essential for one location is $160 a year instead of $16 a month.
Moz Local
- Annual discount
Save 20% by paying yearly
Moz Local's pricing page lists a 20% saving on yearly billing: Lite is $199 a year ($16 a month) against $20 a month paid monthly.
Common questions
Which is cheaper, GMBapi or Moz Local?
As of Oct 23, 2026, they start at the same price. GMBapi starts at $16 per location / month for 1 location, billed monthly, and Moz Local starts at $16 per location / month, billed yearly ($20 billed monthly).
Which has a free plan, GMBapi or Moz Local?
As of Oct 23, 2026, neither GMBapi nor Moz Local has a free plan. GMBapi has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.