GMBapi vs Synup (2026): which should you pick?
As of Oct 23, 2026, GMBapi grades higher than Synup: 2.6 against 2.4 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
GMBapi grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
GMBapi
Google Business Profile management for multi-location brands
Synup
Local marketing platform with an AI agent, priced by location band
Which one is for you
Pick GMBapi if
- Fits if you run a chain with many Google Business Profiles and want one place to edit them
- Works for agencies that want unlimited users at a price per location
Look elsewhere if
- Pricey if you need your details beyond Google, as the Citations add-on takes one US location from $16 to $46, and its price varies by region
- Watch out: Apple Maps posting, Reserve with Google, Merchant Center products, bulk menus and white-label reports are custom extras
- Watch out: support and marketing consultancy are invoiced separately from the subscription
- Tight if you want to test bulk work in the trial, as bulk posting and bulk edits run once each
Pick Synup if
- Fits if you're an agency running listings, reviews and posts for up to 50 client locations
- Works for teams willing to hand routine local tasks to an AI agent under approval rules
Look elsewhere if
- Watch out: agent work, posts, review replies and listing updates spend credits, and work pauses when they run out
- Watch out: the listed credits are quadrupled for launch, and the page doesn't say what accounts opened after September 30 get
- Pricey if you have two locations, as the next band is Premium at $239 a month yearly, and above 50 it's a sales quote
- Tight if you need white labeling, which starts at Premium, while the free trial covers only Solo
How we grade them
| 2.6GPAGMBapiGood | 2.4GPASynupFair | |
|---|---|---|
| Value for money | BEssential is $16 a location a month for one location, right at this category's cheaper quarter ($16), or $160 a year. It falls to $11.50 at 11 to 50 locations, with unlimited users. Citations take one US location to $46. | CSolo is $39 a month for one location on yearly billing, $49 monthly, between this category's middle ($31) and dearer quarter ($59). Every feature is included, but a second location moves you to Premium at $239 a month for up to 10. |
| Free plan and trial | CNo free plan, but a 14-day trial with setup and support and no card needed. Bulk posting and bulk profile edits can each be used only once during it. | CNo free plan, but a 14-day trial of the Solo plan with $50 in AI credits. The trial doesn't cover the bigger plans or white labeling. |
| Features | BBulk profile edits and posts, AI review replies, deleted-review alerts, rank and competitor tracking without credits, AI visibility checks and reports. It covers the whole job, with sync to Apple Maps and 100+ other platforms sold as an add-on. | BListings sync to Google, Apple, Bing, Facebook and 100+ publishers and aggregators, review replies and requests, social posting, geogrid rank tracking, location pages and AI answer scores. It covers the whole job, with the agent's work metered in credits. |
| Ease of use | CNo rating on record. You add GMBapi's email as an owner of your Google location group before anything shows up, though the trial comes with setup help. | CNo rating on record. You set approval rules, skills and playbooks for the agent and keep an eye on the credit balance, on top of connecting each location's profiles. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It works with Google Business Profile, Apple Maps, Bing, Foursquare, Tripadvisor, Merchant Center and BigQuery, and has an API. | BWeb only, with no desktop or phone app. It connects to Google Business Profile, Apple Business Connect, Bing Places, Facebook, Tripadvisor, Slack and HubSpot, with APIs and MCP. |
| Best for | managing many Google Business Profiles at once | agencies handing local tasks to an AI agent |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GMBapi and Synup. How we grade
Price against what you get
GMBapi starts at $16 a month and scores 2.7 out of 4 on features, ease of use and platforms. Synup starts at $39 a month and scores 2.7.
They score the same, and GMBapi starts $23 a month lower. Of the other local SEO tools on the chart, none scores higher than GMBapi for less, and none scores higher than Synup for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Synup also covers AI agents.
At a glance
| GMBapi | Synup | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $16 per location / month for 1 location, billed monthly | $39 per month for 1 location, billed annually ($49 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial with setup and support, no credit card needed | 14-day free trial of the Solo plan with $50 in AI credits |
| Web | ||
| Made by | GMBapi | Synup |
| Price read from | gmbapi.com | synup.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
GMBapi
- Apple Maps posting, Reserve with Google buttons, Merchant Center products, bulk menus and white-label reporting are custom extras with no published price.
- Support and marketing consultancy are invoiced separately from the subscription.
- During the trial, bulk posting and bulk profile editing can each be used only once.
- The page prices the Citations add-on by region; US buyers pay $30 a location for one location.
Synup
- Agent work, posts, review replies and listing updates spend credits; when they run out, agent work pauses until you buy more.
- The listed credits are quadrupled for launch; accounts opened by September 30 keep them, and the page does not say what later accounts get.
- White labeling needs Premium or above, and the free trial covers only the Solo plan.
- Above 50 locations the price is a contract quote from sales.
Key features
GMBapi
- Bulk profile management
- Edit services, opening hours, attributes, photos and videos across many Google Business Profiles at once, with AI suggestions on what to fix first.
- Review management
- AI-drafted replies in a brand voice, sentiment analysis, reviews with photos, and monitoring for reviews that Google deletes; paid plans add an automatic reply agent.
- Rank and competitor tracking
- Tracks local keyword positions on Google Search and Maps against competitors, without spending credits per check.
- AI visibility analysis
- Checks how locations show up in AI answers as well as in map results, on every plan including the trial.
- Citations add-on
- Copies verified profile data to Apple Maps and to 100+ mapping, car navigation, social and AI platforms such as ChatGPT; the exact list depends on category and country.
- Insights and reports
- A dashboard of local search performance with AI-flagged anomalies, a monthly email report for each location and a BigQuery export for agencies.
Synup
- Sydekick agent
- Takes requests in plain language, runs repeatable skills and multi-step playbooks across locations, and logs every action in an approvals inbox and audit trail.
- Listings sync
- Pushes names, hours, categories and attributes to Google Business Profile, Apple Business Connect, Bing, Facebook and 100+ publishers and data aggregators.
- Reviews
- Collects reviews per location with drafted replies for approval, and sends review request campaigns to customers.
- Local rank grid and visibility score
- Geogrid rank tracking block by block for each keyword, plus one findability score per location with the competitors ranking where you do not.
- AI answer visibility
- Scores each location in ChatGPT, Gemini and Perplexity, shows whether it is cited and suggests what to fix.
- Agency tools
- A multi-client command center, a branded client portal, white labeling from Premium, scoped team access, APIs and native MCP support.
Plans
GMBapi
Essential$16
per location / month for 1 location, billed monthly
Rank, competitor and AI visibility tracking, AI review replies, deleted-review alerts, bulk edits and posts, unlimited users. $11.50 at 11-50 locations.
Essential + Citations Add-on$46
per location / month for 1 location, billed monthly
US price. Adds sync to Apple Maps and 100+ maps, navigation, social and AI platforms. $35.50 a location at 11-50 locations, $19.50 above 200.
EnterpriseCustom
For 500 or more locations, with white-label options, feature requests and dedicated support.
Synup
Solo$39
per month for 1 location, billed annually ($49 billed monthly)
All features for one location, 20,000 monthly credits and 1 agent chat at a time on shared infrastructure. No white labeling.
Premium$239
per month for up to 10 locations, billed annually ($299 monthly)
200,000 monthly credits, 3 parallel agent chats and white labeling.
Pro$399
per month for up to 25 locations, billed annually ($499 monthly)
600,000 monthly credits, 5 parallel agent chats and a dedicated agent environment.
Scale$719
per month for up to 50 locations, billed annually ($899 monthly)
1,200,000 monthly credits, 10 parallel agent chats and a dedicated agent environment.
EnterpriseCustom
Contract pricing for more than 50 locations, with custom credits, bring-your-own AI keys or models, and custom compute.
Ways to pay less
GMBapi
- Annual discount
Two months free with annual billing
The pricing page's annual option charges ten months for a year: Essential for one location is $160 a year instead of $16 a month.
Synup
- Annual discount
Save 20% with annual billing
Synup's pricing page lists 20% off for annual terms: Solo is $39 a month billed annually against $49 billed monthly.
Common questions
Which is cheaper, GMBapi or Synup?
As of Oct 23, 2026, GMBapi is cheaper to start with: $16 a month, against $39 a month for Synup. GMBapi starts at $16 per location / month for 1 location, billed monthly, and Synup starts at $39 per month for 1 location, billed annually ($49 billed monthly).
Which has a free plan, GMBapi or Synup?
As of Oct 23, 2026, neither GMBapi nor Synup has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.