Keyword Surfer vs SerpWorx (2026): which should you pick?
As of Oct 24, 2026, we pick Keyword Surfer: it is third in our ranking of SEO browser extensions, and it grades higher too, 3.0 against 1.6.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Keyword Surfer grades higher on value for money, the free plan and ease of use. They get the same grade on features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Keyword Surfer
Free Chrome extension showing search volumes beside Google results
SerpWorx
Paid Chrome extension showing link and SEO metrics in Google results
Which one is for you
Pick Keyword Surfer if
- Fits if you want a keyword's volume while you're searching Google anyway
- Works for writers gathering related keywords into a list before drafting
Look elsewhere if
- Skip it if you use Firefox or Safari, as it's Chrome and Chromium browsers only
- Too light for keyword research away from Google, since there's no database to search on its own
- Not for you if you want page checks like titles, headings or schema, which it doesn't do
- Watch out: the store listing says it handles location, user activity and website content data
Pick SerpWorx if
- Fits if you size up the pages ranking for a keyword before writing for it
- Works for comparing Majestic, Moz and Semrush figures in one place
Look elsewhere if
- Pricey if you're one person, at $29.95 a month where most extensions here cost nothing
- Tight if you want to try it properly, as the free trial lasts 3 days
- Watch out: its own pricing page couldn't be read, so usage limits and any team plans are unconfirmed
- Skip it if you don't pay for Ahrefs, since the Ahrefs metrics need your own account
- Not for you if you're not on Chrome, as no Firefox version was found
How we grade them
| 3.0GPAKeyword SurferVery good | 1.6GPASerpWorxWeak | |
|---|---|---|
| Value for money | AFree from Surfer, whose page calls it 100% free with no paid tier for the extension. Surfer's paid content tools are a separate product. | D$29.95 a month, per its Chrome Web Store listing, which is where this category's dearest tenth starts. 19 of the 22 tools here are free outright, and the Ahrefs figures still need a separate Ahrefs account. |
| Free plan and trial | AFree outright: volumes, cost per click, keyword ideas, page estimates and saved collections, with nothing locked behind a plan. | DNo free plan. The trial needs no card but lasts 3 days, under a week, and then it's $29.95 a month. |
| Features | CVolume and cost per click for the query, keyword ideas with overlap scores, traffic and word-count estimates for ranking pages, CSV collections and 70 countries. It does keyword numbers on Google fully, a smaller job, with no page checks and no database of its own. | CMajestic Trust Flow, Moz Domain Authority and Spam Score, Semrush traffic, Ahrefs ratings, word and heading counts, keyword frequency, broken links and a mobile check. No title, meta or schema checks are on record, and the Ahrefs part needs your own account. |
| Ease of use | BNo rating on record, but there's nothing to set up: install it and the panel appears beside your next Google search. | CNo rating on record. It's a subscription to sign up for, and the Ahrefs figures only appear if you have your own Ahrefs account. |
| Platforms and integrations | CChrome and other Chromium browsers only, so computers only, with no Firefox or Safari version. It runs on Google Search and in ChatGPT, and links to Surfer. | CChrome only, so computers only, with no Firefox add-on found under its name. It pulls figures from Majestic, Moz, Ahrefs, Semrush and the Wayback Machine. |
| Best for | search volumes beside Google results | Majestic, Moz and Semrush figures on Google results |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Keyword Surfer and SerpWorx. How we grade
Price against what you get
Keyword Surfer has no paid plan and scores 2.3 out of 4 on features, ease of use and platforms. SerpWorx starts at $29.95 a month and scores 2.0.
Keyword Surfer scores higher and starts $29.95 a month lower. Of the other SEO browser extensions on the chart, none scores higher than Keyword Surfer for less, and 20 score higher than SerpWorx for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Keyword Surfer also covers keyword research.
- SerpWorx also covers site audit, backlink analysis and page speed.
At a glance
| Keyword Surfer | SerpWorx | |
|---|---|---|
| Pricing | Free | Free trial |
| Starts at | Free | $29.95 per month |
| Free plan | The extension is free; Surfer's page calls it 100% free with no paid tier for the extension itself. | None |
| Free trial | None listed | 3-day free trial, no credit card needed |
| Browser extension | ||
| Made by | Surfer Sp. z o.o. | SerpWorx |
| Price read from | surfer.ai | chromewebstore.google.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Keyword Surfer
- It runs in Chrome and other Chromium browsers only; Surfer lists no Firefox or Safari version.
- It works on the Google results page and has no keyword database to search on its own.
- The store listing says it handles location, user activity and website content data.
- Surfer's paid content editor and AI visibility tools are a separate product with their own plans.
SerpWorx
- SerpWorx's own pricing page could not be read, so the price comes from its Chrome Web Store listing and plan limits are unconfirmed.
- The Ahrefs metrics need a separate Ahrefs account.
- It is listed for Chrome only; no Firefox add-on was found under its name.
- The free trial lasts 3 days, after which it is $29.95 a month.
Key features
Keyword Surfer
- Volume and CPC in Google
- Shows search volume and cost per click for the query in a side panel on the Google results page.
- Keyword ideas
- Lists keyword suggestions and related terms with their search volumes and an overlap score against the query.
- Ranking page metrics
- Estimates traffic for the pages in the results and shows their word count and how many times they use the keyword.
- Collections and CSV export
- Save keywords into folders to come back to without searching again, and export each folder as a CSV file.
- Data for 70 countries
- Search data can be set to any of 70 countries to match where an audience is.
- Keyword Surfer in ChatGPT
- The store listing says the extension also works in ChatGPT to rewrite text to sound more human and score how human it reads.
SerpWorx
- Metrics bar in search results
- Shows a bar of SEO metrics under every site in Google's results for the keyword you searched, so ranking pages can be compared side by side.
- Majestic and Moz metrics
- Trust Flow, Citation Flow and Topical Trust Flow from Majestic, and Domain Authority, Page Authority and Spam Score from Moz, with inbound link counts.
- Ahrefs and Semrush data
- Ahrefs URL Rating, Domain Rating, link counts and anchor text density, which need your own Ahrefs account, plus Semrush keyword visibility and monthly traffic.
- On-page checks
- Counts headings, outbound links and words, measures how often the searched phrase appears, checks for broken links and runs a mobile-friendly check.
- Site background
- Reports a domain's age from the Wayback Machine, where the site is hosted, the technology it is built with, indexed pages and Google page speed results.
- Works on any site
- The same metrics are available on any website you have open, not only on Google's results page.
Plans
Keyword Surfer
Free$0
Search volumes, CPC, keyword ideas, page metrics and keyword collections in Google results, free from the Chrome Web Store.
SerpWorx
SerpWorx$29.95
per month
The single price the Chrome Web Store listing gives. Usage limits and any team plans are on a pricing page that could not be read.
Common questions
Which is cheaper, Keyword Surfer or SerpWorx?
As of Oct 23, 2026, Keyword Surfer is cheaper to start with: it is free, against $29.95 a month for SerpWorx. Keyword Surfer is free, and SerpWorx starts at $29.95 per month.
Which has a free plan, Keyword Surfer or SerpWorx?
As of Oct 23, 2026, only Keyword Surfer has a free plan. SerpWorx does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.