Lead Forensics vs Leadpipe (2026): which should you pick?
As of Nov 13, 2026, Lead Forensics and Leadpipe share a 2.0 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about value for money, where Lead Forensics grades higher, or the free plan, where Leadpipe does.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Lead Forensics
Identifies companies visiting your website and lists decision makers
Leadpipe
Website visitor identification with intent data and an API
Which one is for you
Pick Lead Forensics if
- Fits if you want to see which companies visit your site
- Works for teams that follow up on web traffic with sales calls
Look elsewhere if
- Skip it if you want a price, since it's set after the trial and based on traffic
- Not for you if you want to know who the person was, as it identifies the company
- Tight if you want to test it properly: one week, arranged through a demo
- Watch out: automation features sit on the Automate plan
Pick Leadpipe if
- Fits if most of your site traffic is in the US and you want names, not only companies
- Works for agencies that want a white-label setup
Look elsewhere if
- Pricey if you are small, at $147 a month for 500 IDs
- Not for you if your visitors are mostly outside the US, as person-level matching covers the US
- Watch out: capacity renews monthly, even on quarterly or annual plans
- Watch out: full API access and warehouse delivery need Platforms or Enterprise, both started through a call
How we grade them
| 2.0GPALead ForensicsFair | 2.0GPALeadpipeFair | |
|---|---|---|
| Value for money | CNo price is published. Cost follows your website traffic and is set after the trial. Users are unlimited. | D$147 a month for 500 unique IDs is double the $74 where the dearer quarter starts. Agency is $3,500 a month. |
| Free plan and trial | DA one-week trial, set up through a demo. No free plan. | CA 7-day trial or 500 identified profiles, with no card. |
| Features | CVisitor identification, decision maker contacts, alerts and a pipeline manager. By its own method it can only identify a company from a visit, not a named person. | CVisitor identification, IP-to-company, enrichment and intent audiences. Person-level matching covers US visitors only. |
| Ease of use | CNo store rating on record. A tracking script and a demo-led setup. | CNo store rating on record. You add a script to your site, plus an SDK or API if you build on it. |
| Platforms and integrations | BWeb only, with five CRM integrations and no desktop or phone app. | BWeb, with an API, SDK and MCP and three listed integrations. Full API access and warehouse delivery need the sales-led plans. |
| Best for | seeing which companies visit your site | identifying website visitors in the US |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Lead Forensics and Leadpipe. How we grade
Where they differ
- Lead Forensics also covers workflow automation and web analytics.
- Leadpipe also covers AI agents.
At a glance
| Lead Forensics | Leadpipe | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | Not published | $147 per month for 500 unique IDs, billed monthly |
| Free plan | None | None |
| Free trial | One-week free trial, set up through a demo. | 7 days or 500 identified profiles, no credit card required |
| Web | ||
| Made by | Lead Forensics | Leadpipe |
| Price read from | Not confirmed | leadpipe.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Lead Forensics
- No prices are published; cost follows website traffic and is set after the trial.
- Users are unlimited and do not change the price.
- Only a company can be identified from a visit, not a named person, by the method it describes.
Leadpipe
- Person-level matching covers US visitors, and the pricing FAQ says matches depend on traffic, geography and signals.
- Capacity is counted in unique identified visitors, and quarterly or annual plans still renew capacity monthly.
- Full API access and warehouse delivery need Platforms or Enterprise, both started through a call.
Key features
Lead Forensics
- Website visitor identification
- A tracking code, like Google Analytics, reads visitors' IP addresses to show which businesses visit.
- Decision maker contacts
- Lists contacts at the visiting companies for follow-up.
- Real-time visitor alerts
- Notifies sales of visits as they happen.
- Lead and pipeline manager
- Tracks leads inside the platform; Essentials and Automate packages both include it.
- Automation on Automate
- The Automate package adds CRM integration, workflow automation, CRM lead creation, lead routing and ABM matching.
- CRM integrations
- Pages list Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Zoho.
Leadpipe
- Visitor identification
- Identifies matched US visitors in real time with names, available email addresses and company context.
- IP-to-company
- Shows the company behind a business visit, including when there is no person-level match.
- Enrichment
- Email waterfall, phone numbers and LinkedIn profiles are added to each identified person.
- Orbit intent audiences
- Research-signal audiences are included; Pro 2,000 includes 2 saved intent audiences.
- API, SDK and MCP
- Delivery through a REST API, TypeScript SDK or MCP server; full API access sits on Platforms and Enterprise.
Plans
Lead Forensics
Pricing could not be confirmed. See leadforensics.com.
Leadpipe
Pro$147
per month for 500 unique IDs, billed monthly
Tiers rise to $398 at 2,000 IDs and $1,879 at 20,000 IDs a month; capacity renews monthly.
Agency$3,500
per month for 100,000 unique IDs
White-label domain, unlimited client accounts and Orbit intent audiences; 200,000 IDs is $5,500.
Platforms$2,499
per month and up
Full API access for building a product on the data, with a 3-month proof of concept. Sold through sales.
EnterpriseCustom
Identity and intent across an organization, with warehouse delivery and procurement review.
Ways to pay less
Lead Forensics
No public discounts listed.
Leadpipe
- Annual discount
Save 17% quarterly, 26% annually
The pricing page offers 17% off quarterly billing and 26% off annual billing compared with monthly.
Common questions
Which is cheaper, Lead Forensics or Leadpipe?
As of Nov 13, 2026, Lead Forensics has no price we could confirm, and Leadpipe starts at $147 per month for 500 unique IDs, billed monthly.
Which has a free plan, Lead Forensics or Leadpipe?
As of Nov 13, 2026, neither Lead Forensics nor Leadpipe has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.