Leadfeeder vs Leadpipe (2026): which should you pick?
As of Nov 13, 2026, Leadfeeder grades higher than Leadpipe: 2.2 against 2.0 out of 4.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Leadfeeder grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Leadfeeder
Identifies the companies visiting your website and finds contacts
Leadpipe
Website visitor identification with intent data and an API
Which one is for you
Pick Leadfeeder if
- Fits if you're a B2B marketer who wants to know which companies read your pricing page
- Works for sales teams that want a short list of accounts already visiting the site, shared by unlimited users
Look elsewhere if
- Pricey if you want emails and phone numbers, as they start on Activate at $369 a month billed annually
- Tight if your site gets lots of business visitors, as the price climbs with companies identified
- Skip it if you want leftover credits to carry over, as plan credits lapse at the end of the contract
- Tight if you're staying free, with the last 100 companies a month, 7 days of history and 20 credits
- Watch out: separate office locations may count as separate companies, and some pages still say Dealfront
Pick Leadpipe if
- Fits if most of your site traffic is in the US and you want names, not only companies
- Works for agencies that want a white-label setup
Look elsewhere if
- Pricey if you are small, at $147 a month for 500 IDs
- Not for you if your visitors are mostly outside the US, as person-level matching covers the US
- Watch out: capacity renews monthly, even on quarterly or annual plans
- Watch out: full API access and warehouse delivery need Platforms or Enterprise, both started through a call
How we grade them
| 2.2GPALeadfeederFair | 2.0GPALeadpipeFair | |
|---|---|---|
| Value for money | DDiscover is $79 a month billed annually for 50 identified companies, but it only names companies. Verified emails and phones, what a lead finder is for, need Activate at $369 a month, well above this category's middle even split across a team of five. The price climbs with companies identified, too. | D$147 a month for 500 unique IDs is double the $74 where the dearer quarter starts. Agency is $3,500 a month. |
| Free plan and trial | CLite is free for good with unlimited users, after a 14-day full trial with no card. But it shows only the last 100 identified companies a month, 7 days of history and 20 credits, caps a busy site will hit. | CA 7-day trial or 500 identified profiles, with no card. |
| Features | BOn record: it names the companies on your site and the pages they read, then adds a database with credits for verified emails and direct dials, alerts, workflows, CRM pushes and display ads. Contacts and automations start on Activate. | CVisitor identification, IP-to-company, enrichment and intent audiences. Person-level matching covers US visitors only. |
| Ease of use | CNo App Store rating on record. It has to be hooked up to your website before it can name anyone, then there's a CRM to connect and credits to manage, so there's some setting up before it pays off. | CNo store rating on record. You add a script to your site, plus an SDK or API if you build on it. |
| Platforms and integrations | BWeb and a Chrome extension, with Salesforce, HubSpot, Pipedrive, Dynamics 365, Zoho CRM, Slack, Google Analytics and Zapier, plus an MCP server and an IP Enrich API. No phone or desktop app. | BWeb, with an API, SDK and MCP and three listed integrations. Full API access and warehouse delivery need the sales-led plans. |
| Best for | seeing which companies visit your website | identifying website visitors in the US |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Leadfeeder and Leadpipe. How we grade
Price against what you get
Leadfeeder starts at $79 a month and scores 2.7 out of 4 on features, ease of use and platforms. Leadpipe starts at $147 a month and scores 2.3.
Leadfeeder scores higher and starts $68 a month lower. Of the other lead and email finders on the chart, 1 scores higher than Leadfeeder for less, and 26 score higher than Leadpipe for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Leadfeeder also covers web clipper and workflow automation.
- Leadpipe also covers AI agents.
At a glance
| Leadfeeder | Leadpipe | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $79 per month for 50 companies, billed annually | $147 per month for 500 unique IDs, billed monthly |
| Free plan | Lite: unlimited users, the last 100 identified companies a month, 7 days of visitor history and 20 credits a month, with no end date. | None |
| Free trial | 14-day free trial of the full product, no credit card required; it falls back to Lite afterwards | 7 days or 500 identified profiles, no credit card required |
| Web | ||
| Browser extension | ||
| Made by | Dealfront Group GmbH | Leadpipe |
| Price read from | leadfeeder.com | leadpipe.com |
| Checked | Nov 9, 2026 | Nov 13, 2026 |
Worth knowing
Leadfeeder
- Price follows the number of companies identified each month; each company counts once a month, but separate office locations may count separately.
- Verified emails and phones, campaigns and CRM automations need Activate ($369 a month billed annually) or above.
- Plan credits do not roll over at the end of the contract; extra credits are sold in blocks of 100 to 5,000 and last two years.
- The company renamed itself from Dealfront to Leadfeeder, and some help pages and the Chrome extension still carry the Dealfront name.
Leadpipe
- Person-level matching covers US visitors, and the pricing FAQ says matches depend on traffic, geography and signals.
- Capacity is counted in unique identified visitors, and quarterly or annual plans still renew capacity monthly.
- Full API access and warehouse delivery need Platforms or Enterprise, both started through a call.
Key features
Leadfeeder
- Website visitor identification
- Names the companies behind anonymous site visits, remote workers included, with the pages they viewed and the source or campaign that sent them.
- Company and contact database
- Search a database the company puts at 60 million companies and 400 million verified contacts, and spend credits to reveal work emails and direct dials.
- Alerts, workflows and CRM sync
- Get alerts when target accounts visit, run no-code workflows, and push companies and contacts to Salesforce, HubSpot, Pipedrive, Dynamics 365 or Zoho.
- B2B display campaigns
- From the Activate plan, run display ads aimed at companies that match your ideal customer profile, straight from Leadfeeder.
- MCP server for AI assistants
- Connect Leadfeeder to Claude, ChatGPT or Copilot and ask in plain words which companies are visiting and what they looked at.
- Browser extension and IP API
- A Chrome extension shows company and contact details for the site you are on, and the IP Enrich API turns an IP address into company data.
Leadpipe
- Visitor identification
- Identifies matched US visitors in real time with names, available email addresses and company context.
- IP-to-company
- Shows the company behind a business visit, including when there is no person-level match.
- Enrichment
- Email waterfall, phone numbers and LinkedIn profiles are added to each identified person.
- Orbit intent audiences
- Research-signal audiences are included; Pro 2,000 includes 2 saved intent audiences.
- API, SDK and MCP
- Delivery through a REST API, TypeScript SDK or MCP server; full API access sits on Platforms and Enterprise.
Plans
Leadfeeder
Lite$0
Free for good with unlimited users, but only the last 100 identified companies a month and 7 days of history.
Discover$79
per month for 50 companies, billed annually ($113 billed monthly)
Visitor identification, alerts and CRM pushes. Rises with companies identified a month: $309 ($441 monthly) for 501 to 1,000.
Activate$369
per month for 1,000 companies, billed annually ($527 billed monthly)
Adds verified emails and phones, intent filters, display ads and CRM automations. 200 credits at entry; $729 for 4,000 companies and 1,500 credits.
Scale$599
per month for 2,000 companies, billed annually
Annual only, paid upfront or quarterly. 1,000 credits at entry, free exports, automatic CRM enrichment and a CSM; up to $2,089 at 10,000 companies.
EnterpriseCustom
Custom company identification and credit volumes with a dedicated team, sold through sales.
Leadpipe
Pro$147
per month for 500 unique IDs, billed monthly
Tiers rise to $398 at 2,000 IDs and $1,879 at 20,000 IDs a month; capacity renews monthly.
Agency$3,500
per month for 100,000 unique IDs
White-label domain, unlimited client accounts and Orbit intent audiences; 200,000 IDs is $5,500.
Platforms$2,499
per month and up
Full API access for building a product on the data, with a 3-month proof of concept. Sold through sales.
EnterpriseCustom
Identity and intent across an organization, with warehouse delivery and procurement review.
Ways to pay less
Leadfeeder
- Annual discount
Save 30% with annual billing
The pricing page shows Discover at $79 a month billed annually against $113 monthly, and Activate at $369 against $527.
Leadpipe
- Annual discount
Save 17% quarterly, 26% annually
The pricing page offers 17% off quarterly billing and 26% off annual billing compared with monthly.
Common questions
Which is cheaper, Leadfeeder or Leadpipe?
As of Nov 13, 2026, Leadfeeder is cheaper to start with: $79 a month, against $147 a month for Leadpipe. Leadfeeder starts at $79 per month for 50 companies, billed annually, and Leadpipe starts at $147 per month for 500 unique IDs, billed monthly.
Which has a free plan, Leadfeeder or Leadpipe?
As of Nov 13, 2026, only Leadfeeder has a free plan. Leadpipe does not, though it has a free trial.
Which platforms do Leadfeeder and Leadpipe run on?
As of Nov 13, 2026, only Leadfeeder lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.