Leadpipe vs RB2B (2026): which should you pick?
As of Nov 13, 2026, RB2B grades higher than Leadpipe: 2.4 against 2.0 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
RB2B grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Leadpipe
Website visitor identification with intent data and an API
RB2B
Identify website visitors and send them to Slack or your CRM
Which one is for you
Pick Leadpipe if
- Fits if most of your site traffic is in the US and you want names, not only companies
- Works for agencies that want a white-label setup
Look elsewhere if
- Pricey if you are small, at $147 a month for 500 IDs
- Not for you if your visitors are mostly outside the US, as person-level matching covers the US
- Watch out: capacity renews monthly, even on quarterly or annual plans
- Watch out: full API access and warehouse delivery need Platforms or Enterprise, both started through a call
Pick RB2B if
- Fits if your visitors are mostly in the US and you want names in Slack
- Works for a small team that will start on the free plan
Look elsewhere if
- Skip it if your traffic is outside the US, since only company-level ID applies there
- Tight if you want coverage: 15 to 20% on Starter and Pro, 35 to 45% on Pro+
- Pricey if you go over: extra resolutions are 45 cents on Starter and 25 cents on Pro and Pro+
- Watch out: business emails and most integrations need Pro or above
How we grade them
| 2.0GPALeadpipeFair | 2.4GPARB2BFair | |
|---|---|---|
| Value for money | D$147 a month for 500 unique IDs is double the $74 where the dearer quarter starts. Agency is $3,500 a month. | C$79 a month for 300 resolutions, $149 for 600. That's the dearer quarter of lead-finding tools, which starts at $74. |
| Free plan and trial | CA 7-day trial or 500 identified profiles, with no card. | BA free plan with company-level identification, 150 resolutions a month and Slack alerts, plus a 7-day Pro+ trial with no card. |
| Features | CVisitor identification, IP-to-company, enrichment and intent audiences. Person-level matching covers US visitors only. | CVisitor resolution, hot pages, integrations and reporting. Person-level ID is US only and coverage is 15 to 20% on Starter and Pro. |
| Ease of use | CNo store rating on record. You add a script to your site, plus an SDK or API if you build on it. | CNo store rating on record. A tracking script and integrations to set up. |
| Platforms and integrations | BWeb, with an API, SDK and MCP and three listed integrations. Full API access and warehouse delivery need the sales-led plans. | BWeb only, with seven integrations and no desktop or phone app. |
| Best for | identifying website visitors in the US | naming website visitors in Slack |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Leadpipe and RB2B. How we grade
Price against what you get
Leadpipe starts at $147 a month and scores 2.3 out of 4 on features, ease of use and platforms. RB2B starts at $79 a month and scores 2.3.
They score the same, and RB2B starts $68 a month lower. Of the other lead and email finders on the chart, 26 score higher than Leadpipe for less, and 23 score higher than RB2B for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Leadpipe also covers AI agents.
- RB2B also covers reports and web analytics.
At a glance
| Leadpipe | RB2B | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $147 per month for 500 unique IDs, billed monthly | $79 per month for 300 resolutions, billing basis not shown |
| Free plan | None | Company-level visitor identification, 150 resolutions a month, with alerts to Slack. |
| Free trial | 7 days or 500 identified profiles, no credit card required | 7-day Pro+ trial or 1,000 credits, whichever comes first, no card required |
| Web | ||
| Made by | Leadpipe | RB2B |
| Price read from | leadpipe.com | rb2b.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Leadpipe
- Person-level matching covers US visitors, and the pricing FAQ says matches depend on traffic, geography and signals.
- Capacity is counted in unique identified visitors, and quarterly or annual plans still renew capacity monthly.
- Full API access and warehouse delivery need Platforms or Enterprise, both started through a call.
RB2B
- Person-level identification is US only; outside the US only company-level ID applies.
- Coverage is stated as 15-20% on Starter and Pro and 35-45% on Pro+.
- Extra resolutions cost 45 cents each on Starter and 25 cents on Pro and Pro+.
- Business emails and most integrations need Pro or above; Starter sends only LinkedIn URLs to Slack or Teams.
Key features
Leadpipe
- Visitor identification
- Identifies matched US visitors in real time with names, available email addresses and company context.
- IP-to-company
- Shows the company behind a business visit, including when there is no person-level match.
- Enrichment
- Email waterfall, phone numbers and LinkedIn profiles are added to each identified person.
- Orbit intent audiences
- Research-signal audiences are included; Pro 2,000 includes 2 saved intent audiences.
- API, SDK and MCP
- Delivery through a REST API, TypeScript SDK or MCP server; full API access sits on Platforms and Enterprise.
RB2B
- Visitor resolution
- Each identified visitor counts as one resolution. Company-level ID works globally; person-level ID covers US visitors only.
- Hot pages and hot leads
- Tags high-intent page visits and filters visitors against an ideal customer profile, on Pro and Pro+.
- Integrations
- Slack and Teams on every plan. Pro and Pro+ add Clay, HubSpot, Salesforce, Zapier, webhooks, Apollo and CSV export.
- Visitor reporting
- Net-new and repeat visitors, top page visits and profiles by state, with pageview history and session recap on paid plans.
- Exclusions
- Exclude domains, URLs and lists so that known visitors do not use up resolutions.
- More domains
- Pro and Pro+ customers can add up to 5 more domains for $99 a month, and the site has an agency program.
Plans
Leadpipe
Pro$147
per month for 500 unique IDs, billed monthly
Tiers rise to $398 at 2,000 IDs and $1,879 at 20,000 IDs a month; capacity renews monthly.
Agency$3,500
per month for 100,000 unique IDs
White-label domain, unlimited client accounts and Orbit intent audiences; 200,000 IDs is $5,500.
Platforms$2,499
per month and up
Full API access for building a product on the data, with a 3-month proof of concept. Sold through sales.
EnterpriseCustom
Identity and intent across an organization, with warehouse delivery and procurement review.
RB2B
Free$0
Company-level ID worldwide, 150 monthly resolutions, push to Slack. No person-level ID or emails.
Starter$79
per month for 300 resolutions, billing basis not shown
Person-level ID in the US, LinkedIn URLs to Slack or Teams, 15-20% coverage. No emails or other integrations.
Pro$149
per month for 600 resolutions, billing basis not shown
Adds business emails and all integrations; steps up to 2,500 resolutions.
Pro+$199
per month for 600 resolutions, billing basis not shown
Premium Resolution with an identity graph waterfall and 35-45% coverage; self-serve up to 2.5 million resolutions.
Ways to pay less
Leadpipe
- Annual discount
Save 17% quarterly, 26% annually
The pricing page offers 17% off quarterly billing and 26% off annual billing compared with monthly.
RB2B
No public discounts listed.
Common questions
Which is cheaper, Leadpipe or RB2B?
As of Nov 13, 2026, RB2B is cheaper to start with: $79 a month, against $147 a month for Leadpipe. Leadpipe starts at $147 per month for 500 unique IDs, billed monthly, and RB2B starts at $79 per month for 300 resolutions, billing basis not shown.
Which has a free plan, Leadpipe or RB2B?
As of Nov 13, 2026, only RB2B has a free plan. Leadpipe does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.