Leadpipe vs Warmly (2026): which should you pick?
As of Nov 13, 2026, Leadpipe grades higher than Warmly: 2.0 against 1.4 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Leadpipe grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Leadpipe
Website visitor identification with intent data and an API
Warmly
Website visitor identification with AI chat and intent signals
Which one is for you
Pick Leadpipe if
- Fits if most of your site traffic is in the US and you want names, not only companies
- Works for agencies that want a white-label setup
Look elsewhere if
- Pricey if you are small, at $147 a month for 500 IDs
- Not for you if your visitors are mostly outside the US, as person-level matching covers the US
- Watch out: capacity renews monthly, even on quarterly or annual plans
- Watch out: full API access and warehouse delivery need Platforms or Enterprise, both started through a call
Pick Warmly if
- Fits if you are a funded B2B team with a sales rep ready to act on live visitor alerts
- Makes sense if you want identification and AI chat from one vendor and can sign a yearly contract
Look elsewhere if
- Skip it if you want self-serve: no plan can be bought without talking to sales
- Pricey if your budget is under $10,000 a year, which is where the cheapest plan starts
- Tight if you want the chatbot or agents, which sit on the $20,000 and $30,000 plans
- Watch out: the page does not say what a credit buys, and every tier starts at 10,000 a month
- Watch out: four quarterly payments of $4,875 come to $19,500, against $10,000 on the annual tab
How we grade them
| 2.0GPALeadpipeFair | 1.4GPAWarmlyWeak | |
|---|---|---|
| Value for money | D$147 a month for 500 unique IDs is double the $74 where the dearer quarter starts. Agency is $3,500 a month. | F$10,000 a year is the floor and the top plan is $30,000. This category's dearest tenth starts at $99 a month, which is about $1,200 a year, and the credits that set the limits are not explained. |
| Free plan and trial | CA 7-day trial or 500 identified profiles, with no card. | FNo free plan and no trial. Every button on the pricing page says Talk To Sales. |
| Features | CVisitor identification, IP-to-company, enrichment and intent audiences. Person-level matching covers US visitors only. | CVisitor identification, intent signals, chat, audiences and retargeting. But the AI chatbot needs the $20,000 plan and the agents need $30,000, and the video chat agent is contact-sales. |
| Ease of use | CNo store rating on record. You add a script to your site, plus an SDK or API if you build on it. | CNo store rating on record. It is a web platform that needs a site tag, a CRM link and ideal-customer rules set up before the alerts mean much. |
| Platforms and integrations | BWeb, with an API, SDK and MCP and three listed integrations. Full API access and warehouse delivery need the sales-led plans. | BWeb only, with CRM sync, Slack alerts and ad-audience retargeting. |
| Best for | identifying website visitors in the US | spotting who is on your website, for big B2B budgets |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Leadpipe and Warmly. How we grade
Price against what you get
Leadpipe starts at $147 a month and scores 2.3 out of 4 on features, ease of use and platforms. Warmly starts at $833.33 a month when paid by the year and scores 2.3.
They score the same, and Leadpipe starts $686.33 a month lower. Of the other lead and email finders on the chart, 26 score higher than Leadpipe for less, and 27 score higher than Warmly for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Warmly also covers live chat, chatbots and popups.
At a glance
| Leadpipe | Warmly | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $147 per month for 500 unique IDs, billed monthly | $10,000 per year, billed annually ($4,875 per quarter billed quarterly) |
| Free plan | None | None |
| Free trial | 7 days or 500 identified profiles, no credit card required | None listed |
| Web | ||
| Made by | Leadpipe | Warmly |
| Price read from | leadpipe.com | warmly.ai |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Leadpipe
- Person-level matching covers US visitors, and the pricing FAQ says matches depend on traffic, geography and signals.
- Capacity is counted in unique identified visitors, and quarterly or annual plans still renew capacity monthly.
- Full API access and warehouse delivery need Platforms or Enterprise, both started through a call.
Warmly
- Entry pricing is $10,000 a year; no plan is self-serve and each button says Talk To Sales.
- Every tier starts from 10,000 credits a month; the page does not say what a credit buys.
- GTM Signals Package and Warm Experiences are add-ons at $10,000 a year each; the AI video chat agent is contact-sales.
- Four quarterly payments of $4,875 come to $19,500, against $10,000 on the annual tab, though the page says annual saves 30%.
Key features
Leadpipe
- Visitor identification
- Identifies matched US visitors in real time with names, available email addresses and company context.
- IP-to-company
- Shows the company behind a business visit, including when there is no person-level match.
- Enrichment
- Email waterfall, phone numbers and LinkedIn profiles are added to each identified person.
- Orbit intent audiences
- Research-signal audiences are included; Pro 2,000 includes 2 saved intent audiences.
- API, SDK and MCP
- Delivery through a REST API, TypeScript SDK or MCP server; full API access sits on Platforms and Enterprise.
Warmly
- Visitor identification
- Shows website visitors as people and companies, with ICP filtering, real-time alerts, Slack alerts and lead routing.
- AI chatbot and live chat
- A chatbot and live human chat that engage visitors while they are on the site, with meeting booking and smart popups.
- Intent signals
- First-party site visits, social activity and third-party research intent, plus job changes, hiring and funding signals.
- Outbound audiences
- Builds audiences, tiers accounts by ICP, finds buying committees and orchestrates outbound and nurture campaigns.
- Contact data
- Verified emails and direct dials from its own database. The site cites 220 million-plus people profiles and 40 million-plus companies.
- Retargeting
- Retargets identified visitors through email, LinkedIn ads and other ad audiences.
Plans
Leadpipe
Pro$147
per month for 500 unique IDs, billed monthly
Tiers rise to $398 at 2,000 IDs and $1,879 at 20,000 IDs a month; capacity renews monthly.
Agency$3,500
per month for 100,000 unique IDs
White-label domain, unlimited client accounts and Orbit intent audiences; 200,000 IDs is $5,500.
Platforms$2,499
per month and up
Full API access for building a product on the data, with a 3-month proof of concept. Sold through sales.
EnterpriseCustom
Identity and intent across an organization, with warehouse delivery and procurement review.
Warmly
AI Web-Deanonymization$10,000
per year and up, from 10K credits a month
Visitor contacts and companies, ICP filtering, alerts, lead routing, CRM sync, retargeting. $4,875 a quarter. Sold through sales.
Inbound Chat$20,000
per year and up, from 10K credits a month
Adds an AI chatbot with 1 agent, warm calling, Warm Offers and email follow-up. $6,500 a quarter. Sold through sales.
AI Inbound Autopilot$30,000
per year and up, from 10K credits a month
Adds unlimited AI Studio agents, an Autopilot agent and AI-written follow-up. $9,750 a quarter. Sold through sales.
Ways to pay less
Leadpipe
- Annual discount
Save 17% quarterly, 26% annually
The pricing page offers 17% off quarterly billing and 26% off annual billing compared with monthly.
Warmly
- Annual discount
Annual commitment, labelled 30% off
The pricing page offers annual or quarterly payment and marks annual as saving 30%; the quarterly price is listed for each tier.
Common questions
Which is cheaper, Leadpipe or Warmly?
As of Nov 13, 2026, Leadpipe is cheaper to start with: $147 a month, against $833.33 a month when paid by the year for Warmly. Leadpipe starts at $147 per month for 500 unique IDs, billed monthly, and Warmly starts at $10,000 per year, billed annually ($4,875 per quarter billed quarterly).
Which has a free plan, Leadpipe or Warmly?
As of Nov 13, 2026, neither Leadpipe nor Warmly has a free plan. Leadpipe has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.