Local Falcon vs Nearby Now (2026): which should you pick?
As of Oct 23, 2026, Local Falcon grades higher than Nearby Now: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Local Falcon grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Local Falcon
Geogrid rank tracker for Google, Apple Maps and AI answers
Nearby Now
Job check-ins and review requests that build local rankings
Which one is for you
Pick Local Falcon if
- Fits if you want to see street by street where a business ranks on Google and Apple Maps
- Works for agencies sending clients white-label map ranking reports
Look elsewhere if
- Watch out: every scan spends credits, and monthly credits expire at the end of each month
- Tight if you're trying it free, as the 100 sign-up credits cover four 5x5 scans, once
- Pricey if you need the on-demand API, a separate $199 a month plus $0.0032 per request
- Skip it if you want Looker Studio or Zapier on monthly Starter, as they need Basic ($49.99) or yearly billing
- Too light for managing listings or replying to reviews, as it tracks rankings and compares reviews only
Pick Nearby Now if
- Fits if you run a plumbing, HVAC or roofing firm serving many towns
- Works for field teams that want reviews and job photos captured on site
Look elsewhere if
- Pricey if you're a small firm, as it starts at $155 a month and the pages don't say if that's per location
- Watch out: GeoGrids, keyword rank tracking and AI visibility tracking are add-ons
- Tight if you're on SEO Pro, as video check-ins, AI, Spot-On routing, Zapier and Mailchimp need Master at $239
- Watch out: the Premium API is $99 a month and dispatch integrations $100 to $125 a month
- Skip it if you're outside the US, Canada, UK and Australia, where full support doesn't reach
How we grade them
| 2.2GPALocal FalconFair | 2.0GPANearby NowFair | |
|---|---|---|
| Value for money | CStarter is $24.99 a month for 7,500 credits, about 300 scans of a 5x5 grid, under this category's middle ($31). Monthly credits expire, extras are $0.05 each, and each Falcon AI report costs 25 credits. | DSEO Pro is $155 a month, month-to-month, in this category's dearest tenth ($99 and up), and the pages don't say whether that's per location. AI and Zapier need Master at $239, and GeoGrids, the $99 API and $100 to $125 dispatch links are add-ons. |
| Free plan and trial | CNo free plan. You get 100 credits on sign-up with no card, but it's a one-time grant, enough for four 5x5 scans. | CNo free plan, but a 14-day trial with full product access and no setup fee. The pages read don't mention a card. |
| Features | CGrids from 3x3 to 21x21 points on Google and Apple Maps, AI answer checks, competitor and trend reports, white-label exports and review comparison. It does rank tracking fully, but that's a smaller job: no listing sync or review replies. | CJob check-ins with photos and location schema, review requests by text, email, QR code or call, city pages, call tracking and lead texting. The gaps are in the listing: grid and keyword rank tracking and AI visibility tracking are add-ons. |
| Ease of use | CNo rating on record. You pick grid sizes, keywords and schedules and budget credits for each scan, so there's some maths before you know what a month will cover. | CNo rating on record. Field staff use the phone app on every job, and the check-ins and city pages have to be built into your own website. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Google Business Profile, Apple Business Connect, Looker Studio, Zapier and n8n, with an MCP server, a Claude connector and a ChatGPT plugin. | BWeb, iPhone and Android, with no desktop app. It connects to ServiceTitan, FieldEdge, Jobber, Housecall Pro, Google Business Profile, Facebook, Zapier and Mailchimp, with an API as an add-on. |
| Best for | map rank grids on Google, Apple Maps and AI answers | job check-ins and reviews for trades |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Local Falcon and Nearby Now. How we grade
Price against what you get
Local Falcon starts at $24.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. Nearby Now starts at $155 a month and scores 2.3.
They score the same, and Local Falcon starts $130.01 a month lower. Of the other local SEO tools on the chart, 5 score higher than Local Falcon for less, and 10 score higher than Nearby Now for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Local Falcon also covers AI agents, reports, keyword research and AI search visibility.
- Nearby Now also covers business texting, call tracking and review collection.
At a glance
| Local Falcon | Nearby Now | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $24.99 per month for 7,500 credits, billed monthly | $155 per month, month-to-month |
| Free plan | None | None |
| Free trial | 100 free credits on sign-up, no credit card needed | 14-day free trial with full product access, no contract or setup fee |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Local Falcon LLC | Nearby Now, LLC |
| Price read from | localfalcon.com | nearbynow.co |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Local Falcon
- Every scan spends credits, and monthly credits expire at the end of each month; extra pay-as-you-go credits cost $0.05 each and do not expire.
- The Looker Studio and Zapier integrations need more than the monthly Starter package: Basic at $49.99 or Starter billed yearly.
- The on-demand API is a separate $199 a month subscription plus $0.0032 per request.
- The 100 free credits are a one-time grant, enough for four 5x5 scans.
Nearby Now
- There is no free plan, only the 14-day trial; plans are month-to-month with no setup fee and unlimited users.
- GeoGrids, keyword rank tracking and AI visibility tracking are add-ons; the Premium API is $99 a month and dispatch-software integrations $100 to $125 a month.
- Video check-ins, Nearby Now AI, Spot-On routing, Zapier and Mailchimp need SEO Master at $239 a month.
- Full product support covers the United States, Canada, the United Kingdom and Australia.
Key features
Local Falcon
- Geogrid rank tracking
- Scans Google Business Profile and Apple Business Connect rankings on grids from 3x3 to 21x21 points, including service-area scans, scheduled scans and campaigns.
- AI visibility tracking
- Checks whether ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Grok recommend a business, using the same credits as map scans.
- Falcon AI and Falcon Agent
- Falcon AI writes an analysis with recommendations for a scan at 25 credits per report; the Falcon Agent assistant is included with every credit package.
- Reports
- Campaign, competitor, trend, keyword and location reports, with public report links, CSV and PDF exports and white-label reports.
- Reviews analysis
- Imports up to 1,000 Google reviews for a listing and compares them with the reviews of three top competitors.
- Integrations and AI connectors
- Looker Studio, Zapier and n8n integrations, an MCP server, a Claude connector and a ChatGPT plugin; scans started from an AI assistant use your credits.
Nearby Now
- Job check-ins
- A technician taps in on arrival to capture a photo, a short description and a GPS pin; each check-in carries location schema so it reads as local content.
- Review requests and routing
- Ask for reviews by text, email, QR code or voice call with automatic reminders; Spot-On on SEO Master sends reviewers to the nearest Google Business Profile.
- City pages
- Unlimited pages for each city and neighborhood served, hosted on the business's own domain and filled with its real reviews and job media.
- GeoGrids and rank tracking
- Grid-based Google Maps rank tracking across the whole service area and keyword rank tracking, both sold as add-ons.
- Call tracking and LeadSMS
- Dedicated phone numbers by source show which channel made the phone ring, and a website widget lets visitors start a text conversation with the team.
- Nearby Now AI
- On SEO Master, it rewrites short tech notes into fuller check-ins, tags photos, blurs faces and plates, scores review sentiment and drafts replies.
Plans
Local Falcon
Starter$24.99
per month for 7,500 credits, billed monthly
1 credit = 1 grid point, so 7,500 credits cover 300 scans of a 5x5 grid. Unlimited keywords and locations. Yearly: $299.88 for 90,000 credits.
Basic$49.99
per month for 15,150 credits, billed monthly
Adds the Looker Studio and Zapier integrations, which monthly Starter lacks. Yearly: $599.88 for 183,000 credits.
Pro$99.99
per month for 31,250 credits, billed monthly
A larger credit allowance at a lower cost per credit. Yearly: $1,199.88 for 383,000 credits.
Premium$199.99
per month for 63,150 credits, billed monthly
The largest standard package. Yearly: $2,399.88 for 778,000 credits.
Enterprise$499
per month for 157,000 credits, billed monthly
Enterprise packages run from $499 to $4,999 a month for up to 1,570,000 credits, or $5,988 to $59,988 a year.
Nearby Now
Self-serve SEO Pro$155
per month, month-to-month; per-location basis not stated
Unlimited check-ins with photos and geo-schema, SMS and email review requests, 27+ review sites, unlimited city pages, call tracking and unlimited users.
Self-serve SEO Master$239
per month, month-to-month; per-location basis not stated
Adds video check-ins, audio reviews, custom SMS numbers, Spot-On routing to the nearest Google profile, Nearby Now AI, Zapier and Mailchimp.
Agency-supportedCustom
SEO Pro or Master delivered by a partner agency that handles setup, website integration and training, at a rate the agency sets.
Common questions
Which is cheaper, Local Falcon or Nearby Now?
As of Oct 23, 2026, Local Falcon is cheaper to start with: $24.99 a month, against $155 a month for Nearby Now. Local Falcon starts at $24.99 per month for 7,500 credits, billed monthly, and Nearby Now starts at $155 per month, month-to-month.
Which has a free plan, Local Falcon or Nearby Now?
As of Oct 23, 2026, neither Local Falcon nor Nearby Now has a free plan. Both have a free trial.
Which platforms do Local Falcon and Nearby Now run on?
As of Oct 23, 2026, only Nearby Now lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.