BrightLocal vs Nearby Now (2026): which should you pick?

Pick BrightLocal if

• Fits if your business is in the US, UK, Canada or Australia and you want rankings and listings in one account
• Works for agencies sending white-label local ranking reports for many client locations

Look elsewhere if

• Skip it if your business is outside the US, UK, Canada and Australia, where only citation building works
• Tight if you're on Track, as listing sync starts at Manage ($40) and review replies at Grow ($49)
• Watch out: Citation Builder is paid per site, from $3.20 or $2 with bulk credits, on top of any plan
• Not for you if you want a free plan, since after the 14-day trial you can only look at old data
• Watch out: above 100 locations prices are on request, and a downgrade takes effect at once with no refund

Pick Nearby Now if

• Fits if you run a plumbing, HVAC or roofing firm serving many towns
• Works for field teams that want reviews and job photos captured on site

Look elsewhere if

• Pricey if you're a small firm, as it starts at $155 a month and the pages don't say if that's per location
• Watch out: GeoGrids, keyword rank tracking and AI visibility tracking are add-ons
• Tight if you're on SEO Pro, as video check-ins, AI, Spot-On routing, Zapier and Mailchimp need Master at $239
• Watch out: the Premium API is $99 a month and dispatch integrations $100 to $125 a month
• Skip it if you're outside the US, Canada, UK and Australia, where full support doesn't reach

BrightLocal

• The platform works in the USA, UK, Canada and Australia; citation building alone reaches more countries.
• Citation Builder is paid per site, from $3.20 or as low as $2 with bulk credits, on top of any plan.
• Prices rise with the number of locations, and above 100 locations they are on request.
• Downgrades take effect at once and the unused part of the old plan is not refunded.

Nearby Now

• There is no free plan, only the 14-day trial; plans are month-to-month with no setup fee and unlimited users.
• GeoGrids, keyword rank tracking and AI visibility tracking are add-ons; the Premium API is $99 a month and dispatch-software integrations $100 to $125 a month.
• Video check-ins, Nearby Now AI, Spot-On routing, Zapier and Mailchimp need SEO Master at $239 a month.
• Full product support covers the United States, Canada, the United Kingdom and Australia.

BrightLocal

Local Rank Tracker and Local Search Grid

Track local rankings for up to 100 keywords and 4 competitors per location, and map Google local rankings on a geogrid.

Local AI Visibility Tracker

Checks whether ChatGPT, Google AI Mode and Google AI Overviews recommend a business, for up to 20 prompts per location, on every plan.

Citation Tracker and Citation Builder

Audit listing accuracy and find gaps, then pay per site to have listings built, including the Data Axle, Neustar Localeze and Foursquare aggregators.

Active Sync and Google posts

From Manage up, keeps business details synced and protected on key sites and schedules Google Business Profile posts across locations.

Reputation tools

Grow adds review monitoring with replies across several sites, review requests by email, SMS and in-store campaigns, and a review widget.

White-label reports, APIs and MCP

Reports and tools can carry your own branding, and the platform offers local SEO APIs and an MCP server for ChatGPT, Claude or Mistral.

Nearby Now

Job check-ins

A technician taps in on arrival to capture a photo, a short description and a GPS pin; each check-in carries location schema so it reads as local content.

Review requests and routing

Ask for reviews by text, email, QR code or voice call with automatic reminders; Spot-On on SEO Master sends reviewers to the nearest Google Business Profile.

City pages

Unlimited pages for each city and neighborhood served, hosted on the business's own domain and filled with its real reviews and job media.

GeoGrids and rank tracking

Grid-based Google Maps rank tracking across the whole service area and keyword rank tracking, both sold as add-ons.

Call tracking and LeadSMS

Dedicated phone numbers by source show which channel made the phone ring, and a website widget lets visitors start a text conversation with the team.

Nearby Now AI

On SEO Master, it rewrites short tech notes into fuller check-ins, tags photos, blurs faces and plates, scores review sentiment and drafts replies.

BrightLocal

• Track$31

  per month for 1 location, billed annually ($41 billed monthly)

  Rank tracking for 100 keywords, a geogrid for 5 keywords, audits, citation tracking and AI visibility. $62 a month yearly for 6-10 locations.

• Manage$40

  per month for 1 location, billed annually ($54 billed monthly)

  Everything in Track plus AI Insights, Active Sync to keep listings synced and protected on key sites and a Google post scheduler.

• Grow$49

  per month for 1 location, billed annually ($65 billed monthly)

  Everything in Manage plus review monitoring and replies, review requests by email, SMS and in store, and a review widget.

• CustomCustom

  Price on request for more than 100 locations, or for high-volume accounts that need only one or two report types.

Nearby Now

• Self-serve SEO Pro$155

  per month, month-to-month; per-location basis not stated

  Unlimited check-ins with photos and geo-schema, SMS and email review requests, 27+ review sites, unlimited city pages, call tracking and unlimited users.

• Self-serve SEO Master$239

  per month, month-to-month; per-location basis not stated

  Adds video check-ins, audio reviews, custom SMS numbers, Spot-On routing to the nearest Google profile, Nearby Now AI, Zapier and Mailchimp.

• Agency-supportedCustom

  SEO Pro or Master delivered by a partner agency that handles setup, website integration and training, at a rate the agency sets.

BrightLocal

• Annual discount

  Save 25% with annual billing

  BrightLocal's pricing page lists 25% off for annual billing: Track for one location is $369 a year ($31 a month) against $41 a month billed monthly.

Nearby Now

No public discounts listed.