Lofty vs Sell.do (2026): which should you pick?
As of Nov 13, 2026, Lofty and Sell.do share a 1.8 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on which platforms you need.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Lofty if
- Fits if you are a real estate agent or team who wants the CRM and IDX website from one vendor
- Works for brokerages that need lead routing, SSO or white-label options
Look elsewhere if
- Skip it if you want to see a price first, as all four plans say "Request Pricing"
- Watch out: lead generation, the power dialer, text packages, website design and AI agents are all separate add-ons
- Not for you if you want a free plan or trial, because neither is listed
- Watch out: SSO and AI command-line access sit on the higher plan levels, and the mobile app platforms aren't named
Pick Sell.do if
- Fits if you sell property in India and need RERA-aware tooling
- Works for developers and brokerages with a team of 5 or more
Look elsewhere if
- Not for you if you sell property outside India, as the site is built around Indian rules
- Skip it if you are a team of fewer than 5, because that is the minimum
- Watch out: AI features and communication channels are billed on usage on top of the quote
- Skip it if you need a price list, since none is published
How we grade them
| 1.8GPALoftyWeak | 1.8GPASell.doWeak | |
|---|---|---|
| Value for money | CNo price is published for any of the four plans, so it lands in the middle of the category's $15 to $49 range by default. | CNo price published; every quote is written per buyer. Plans are per active user with a 5-user minimum, so one person cannot buy it. |
| Free plan and trial | FNo free plan and no trial is listed; the pricing page sends you to a demo. | FNo free plan and no trial; you fill in a form or take a call to get a quote. |
| Features | CCRM, email and text campaigns, Smart Plans, an IDX site and transaction tools. AI agents, the dialer and lead generation are priced add-ons. | CReal estate CRM, AI voice agents, call analysis, a launch platform and messaging channels. Voice agents and channels are usage-based add-ons, not part of the base quote. |
| Ease of use | CNo store rating on record. A CRM plus a website, drip plans and add-ons to set up. | CNo store rating on record. Sold through a quote and a rollout, with modules and channels to set up for your team. |
| Platforms and integrations | BWeb, with Google Calendar, Outlook, Gmail and a WordPress IDX plugin. Mobile apps are listed but the pages don't name platforms. | BWeb, iPhone and Android on record. No integrations list and no desktop app is shown. |
| Best for | a real estate CRM with an IDX website | a real estate CRM for Indian developers and brokers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Lofty and Sell.do. How we grade
Where they differ
- Lofty also covers marketing automation, reports, email campaigns and sMS marketing.
- Sell.do also covers workflow automation, business phone line and whatsApp messaging.
In commonWebAI featuresSales pipelineAI agents
At a glance
| Lofty | Sell.do | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Lofty | Sell.Do |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Lofty
- No prices are published: all four plans (Agent, Team, Broker, Enterprise) show "Request Pricing".
- Lead generation, the power dialer, extra text packages, website design and AI agents are add-ons priced separately.
- Mobile apps are listed, but the pages read do not name the platforms.
- Features such as AI CLI access and single sign-on appear only on higher plan levels.
Sell.do
- No rate card is published; every quote is written for the buyer after a form or a call.
- Plans start at a minimum of 5 users, billed per active user per month.
- AI features and communication channels are usage-based add-ons priced on top.
- The site is built around Indian real estate and RERA rules.
Key features
Lofty
- AI-powered CRM
- Unlimited contacts with one-off, mass and automated email, mass and auto texting, campaign segments and AI lead scoring on the plan grid.
- IDX website
- A customizable IDX website with home search, plus add-on options such as a hyperlocal SEO website and a WordPress IDX plugin.
- Smart Plans
- Multi-step workflows that nurture leads across email, text, calls and direct mail.
- AI agents
- Sales, social and homeowner agents are sold as add-ons, and custom agents are listed on higher plan levels.
- Transaction management and reporting
- Paperless transaction tools and a reporting suite, with team management and lead routing for teams and brokers.
- Lead generation services
- Managed advertising, such as Facebook, Google and direct-mail programs, sold separately from the platform.
Sell.do
- Real estate CRM
- Lead and pipeline management for developers, mandate companies, brokers and channel partners, with modules for inventory and post-sales.
- AI voice agents
- Calls each new lead, qualifies it, books a visit and updates the CRM. The vendor prices voice agents as an add-on, per minute.
- AI call analysis
- Transcribes and translates sales calls and tags sentiment, with scoring of each conversation. It is an add-on to any plan.
- IRIS Launch Platform
- A booking and inventory engine for project launch days, offered as a standalone product that can work with any CRM.
- Communication channels
- Telephony, WhatsApp, SMS and email are quoted separately as usage-based communication costs.
Plans
Lofty
Pricing could not be confirmed. See lofty.com.
Sell.do
Pricing could not be confirmed. See sell.do.
Common questions
Which is cheaper, Lofty or Sell.do?
As of Nov 13, 2026, Lofty has no price we could confirm, and Sell.do has no price we could confirm.
Which has a free plan, Lofty or Sell.do?
As of Nov 13, 2026, neither Lofty nor Sell.do has a free plan.
Which platforms do Lofty and Sell.do run on?
As of Nov 13, 2026, only Sell.do lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.