ontolo vs Pitchbox (2026): which should you pick?

Pick ontolo if

• Fits if you need thousands of guest post and resource page targets at once
• Works for crawling prospect lists you've exported from Ahrefs, Moz or Majestic

Look elsewhere if

• Watch out: the site hasn't changed since 2016, and sources it lists, like Google Plus and Vine, no longer exist
• Skip it if you want outreach in the same tool, as contacts are exported for use elsewhere
• Not for you if you want to try it first: there's no free plan or trial, only a 30-day money-back guarantee
• Pricey if you run small campaigns, at $97 a month, with Agency at $297
• Tight if you cancel partway through, as the terms rule out prorated refunds once a billing period starts

Pick Pitchbox if

• Fits if you're an agency running link building for many clients and can commit for a year
• Works for in-house SEO teams that pitch publishers directly instead of hiring out

Look elsewhere if

• Pricey if you're one person, as every plan is a year's commitment and Pro alone is $2,520 a year
• Tight if more than 2 people pitch, as Pro has 2 users and 2 mailboxes
• Watch out: recurring campaigns, email rotation, Slack and the API start at Advanced for $420 a month
• Not for you if you want to try it yourself, as trials only come after a demo with a product specialist
• Pricey if you pay monthly, as expert onboarding then costs $2,000 to $4,000

ontolo

• The site has not been updated since 2016, and some listed sources, such as Google Plus and Vine, no longer exist.
• There is no free plan or trial; plans carry a 30-day money-back guarantee instead.
• It finds and qualifies prospects but has no email outreach of its own; contacts are exported for use elsewhere.
• The terms rule out prorated refunds after a billing period starts, apart from charges made after a cancellation.

Pitchbox

• Every plan needs a one-year commitment, whether billed monthly or annually; cancelling keeps access until the term ends.
• Pro has 2 users and 2 mailboxes; recurring campaigns, email rotation, Slack and the API start at Advanced for $420 a month.
• There is no self-serve trial: trials are arranged after a demo with a product specialist.
• Expert-led onboarding costs $2,000 to $4,000 by plan on monthly billing and is included with annual billing.

ontolo

Prospects from 80+ sources

Searches more than 80 sources at once and expands a prospect type, such as guest posts, into 20 or more query variations behind the scenes.

Upload your own lists

Crawl prospect lists exported from Moz, Ahrefs, Majestic or anywhere else, uploaded as a CSV or plain text file.

90+ prospect types

Sorts pages into types across link building, content, social, community, advertising, affiliates, e-commerce and technical features.

Page-section parsing

Separates article text, comments and navigation, so a keyword in a footer does not count as a match and links are attributed to the right part of the page.

Contacts and link data

Collects email addresses, contact form URLs and social accounts per prospect, plus its followed and nofollowed outbound links.

Excel and CSV exports

Exports each search as a multi-tab, color-coded Excel workbook, or as a CSV.

Pitchbox

Prospecting

Search by topic, keywords, competitor sites or advanced search operators, filter by SEO metrics, and get sites back with contact details found and verified.

AI personalization and replies

AI reads each prospect's site to draft a personal pitch, and an AI Reply Agent can answer and negotiate replies. Both are on every plan.

Email sequences

Multi-step follow-ups with conditional templates, holiday scheduling and one-click unsubscribe. Rotating sends across mailboxes starts at Advanced.

Deliverability monitoring

From Advanced, a built-in MXRight service scores each mailbox daily and watches more than 80 blacklists.

Link partner CRM and inbox

One inbox for every mailbox and client, with follow-up reminders, out-of-office detection that snoozes a thread, tasks and pipeline stages.

Link monitoring and reports

Checks won links are live, indexed by Google and pointing at a healthy page: 1,000 to 10,000 links by plan, with white-label client reports.

ontolo

• Pro$97

  per month for 1,000,000 URLs in your index

  Up to 200,000 new URLs crawled a day, with a 30-day money-back guarantee.

• Agency$297

  per month for 5,000,000 URLs in your index

  Up to 1,000,000 new URLs crawled a day, with a 30-day money-back guarantee.

• CustomCustom

  Custom code and data work for problems the standard plans do not cover, by contacting the company.

Pitchbox

• Pro$210

  per month, billed annually ($300 billed monthly)

  2 users, 2 email accounts, 2,000 outreach emails and 25 campaigns a month, 1 workspace and 1,000 links monitored.

• Advanced$420

  per month, billed annually ($600 billed monthly)

  Unlimited users, 6 email accounts, 5,000 emails a month, 25 workspaces, email rotation, deliverability monitoring, Slack and the API.

• Scale$825

  per month, billed annually ($1,200 billed monthly)

  Unlimited users, 20 email accounts, 25,000 emails a month, unlimited workspaces and campaigns, approval workflow and Looker Studio.

• Enterprise PlatformCustom

  For large companies: single sign-on, a service level agreement, vendor security review, private training and dedicated support.

ontolo

No public discounts listed.

Pitchbox

• Annual discount

  Save 30% with annual billing

  Pitchbox's pricing page says annual billing saves 30% against monthly payments: Pro is $210 a month instead of $300.