BuzzStream vs ontolo (2026): which should you pick?

Pick BuzzStream if

• Fits if you pitch journalists or bloggers and need every past conversation kept on file
• Works for teams sharing prospect lists who must not pitch the same contact twice

Look elsewhere if

• Tight if you send pitches in bulk, as Starter has no bulk sends, automated follow-ups or reports
• Pricey if you need the API, which is only on Professional at $424 a month and Custom
• Watch out: contacts count against your limit until deleted, and archiving a project frees none
• Not for you if you want a trial without payment details, as the first charge comes on day 15
• Pricey if you want AI-built media lists, as ListIQ is a separate subscription from $24 a month

Pick ontolo if

• Fits if you need thousands of guest post and resource page targets at once
• Works for crawling prospect lists you've exported from Ahrefs, Moz or Majestic

Look elsewhere if

• Watch out: the site hasn't changed since 2016, and sources it lists, like Google Plus and Vine, no longer exist
• Skip it if you want outreach in the same tool, as contacts are exported for use elsewhere
• Not for you if you want to try it first: there's no free plan or trial, only a 30-day money-back guarantee
• Pricey if you run small campaigns, at $97 a month, with Agency at $297
• Tight if you cancel partway through, as the terms rule out prorated refunds once a billing period starts

BuzzStream

• Starter is one user without bulk sends, automated follow-ups or reports; those start at Growth for $174 a month.
• The API is limited to Professional and Custom plans.
• Contacts count against the plan limit until deleted from the database; archiving a project does not free any.
• ListIQ, BuzzStream's AI tool for building media lists, is a separate subscription from $24 a month.

ontolo

• The site has not been updated since 2016, and some listed sources, such as Google Plus and Vine, no longer exist.
• There is no free plan or trial; plans carry a 30-day money-back guarantee instead.
• It finds and qualifies prospects but has no email outreach of its own; contacts are exported for use elsewhere.
• The terms rule out prorated refunds after a billing period starts, apart from charges made after a cancellation.

BuzzStream

Prospect research

Search the BuzzStream Discovery database of writers and sites, find contact details, and see publisher and influencer metrics before you pitch.

Pitch emails and follow-ups

Templates and open, click and reply tracking on every plan; bulk sends, scheduling and automated follow-ups start at Growth.

Outreach CRM

Keeps every conversation with a site or person in one record, shared across projects, so a team does not pitch the same contact twice.

BuzzMarker Chrome extension

Adds a site or person to a project, looks up contact details and starts outreach from whatever page you are on.

Link monitoring

Watches the links you have won for changes: 1,000 links on Starter, 25,000 on Growth and 100,000 on Professional.

Reports

Growth adds email, project and link reports; Professional adds team performance reporting and unlimited report customization.

ontolo

Prospects from 80+ sources

Searches more than 80 sources at once and expands a prospect type, such as guest posts, into 20 or more query variations behind the scenes.

Upload your own lists

Crawl prospect lists exported from Moz, Ahrefs, Majestic or anywhere else, uploaded as a CSV or plain text file.

90+ prospect types

Sorts pages into types across link building, content, social, community, advertising, affiliates, e-commerce and technical features.

Page-section parsing

Separates article text, comments and navigation, so a keyword in a footer does not count as a match and links are attributed to the right part of the page.

Contacts and link data

Collects email addresses, contact form URLs and social accounts per prospect, plus its followed and nofollowed outbound links.

Excel and CSV exports

Exports each search as a multi-tab, color-coded Excel workbook, or as a CSV.

BuzzStream

• Starter$49

  per month

  1 user, 500 contacts, 30 prospecting searches, 50 Discovery results per search and 1,000 links monitored.

• Growth$174

  per month for up to 3 users, $58 per extra user

  25,000 contacts, 250 searches, bulk sending, automated follow-ups, reports, the Ahrefs integration and 25,000 links monitored.

• Professional$424

  per month for up to 6 users, $70 per extra user

  100,000 contacts, 1,000 searches, team performance reports, the API, a dedicated account manager and 100,000 links monitored.

• Custom$999

  per month and up

  12 or more users, 300,000+ contacts and 4,000+ searches, with an implementation plan and onboarding for new team members.

ontolo

• Pro$97

  per month for 1,000,000 URLs in your index

  Up to 200,000 new URLs crawled a day, with a 30-day money-back guarantee.

• Agency$297

  per month for 5,000,000 URLs in your index

  Up to 1,000,000 new URLs crawled a day, with a 30-day money-back guarantee.

• CustomCustom

  Custom code and data work for problems the standard plans do not cover, by contacting the company.

BuzzStream

• Annual discount

  One month free when paying 12 months ahead

  BuzzStream's pricing FAQ says paying for 12 months in advance gives one month free, arranged by emailing customer service after signing up.

ontolo

No public discounts listed.