OptinMonster vs Poper (2026): which should you pick?

Pick OptinMonster if

• Fits if you run a blog or shop and want more email sign-ups from it
• Works for agencies running sign-up campaigns across client sites, with sub-accounts from Pro

Look elsewhere if

• Skip it if you want exit intent on a budget, as it starts on Pro at $870 a year
• Not for you if you want to try it first, as there's no free plan or trial, only a 14-day refund
• Pricey if you budgeted on the first year, as Basic goes from $108 to $210 at renewal
• Watch out: going over the impression limit moves the account up to the next plan automatically
• Tight if you want geolocation, retargeting or store integrations, as all need Growth at $1,470 a year

Pick Poper if

• Fits if you want popups and quizzes for a small site on one website
• Works for people who can pick a plan by monthly visitors

Look elsewhere if

• Tight if you want A/B tests or quizzes, since they need Pro at $23
• Watch out: prices change with monthly visitors, from a 50,000 default up to 1M+
• Watch out: a Black Friday sale runs to November 30, and sale rates are locked while you subscribe
• Pricey if you want white label, at $499 a month, or priority onboarding at $199 once
• Not for you if you need an API or SSO without Business at $48

OptinMonster

• It does not build or host pages: it runs on an existing site where you can add JavaScript, with plugins and guides for WordPress, Shopify and others.
• First-year prices are introductory; Basic renews at $210 a year, and monthly billing costs $21 a month.
• Exit Intent, countdown timers and Zapier need Pro; geolocation, retargeting and store integrations need Growth.
• Going over the impression limit moves the account up to the next plan automatically; there is no free plan or trial, only a 14-day refund.

Poper

• Prices change with monthly visitor volume; the page defaults to 50k visitors and has a slider up to 1M+.
• A Black Friday sale runs through November 30, and the page says the sale rate stays locked while subscribed.
• A white-label add-on is $499 a month, and a priority onboarding package is $199 one-time.
• A/B testing, gamification and quizzes need Pro; API access, SSO and payment forms need Business.

OptinMonster

Campaign types

Lightbox pop-ups, floating bars, inline and sidebar forms, slide-in scroll boxes, full-screen overlays, yes/no forms and, on Growth, coupon wheels.

Drag-and-drop builder and templates

Design campaigns from more than 700 templates without code, with custom fonts, CSS and success messages, and an AI Popups option.

Targeting and triggers

Show a campaign by page, time on site, scroll depth, device or referrer; Exit Intent detection starts at Pro and geolocation at Growth.

A/B testing and analytics

From Plus, split-test campaigns and see full reports; Pro adds revenue attribution to tie campaigns to sales.

Onsite retargeting and follow-ups

Growth can show different campaigns to new and returning visitors and follow up after someone has already signed up.

Email and store integrations

Sends sign-ups to email services such as Mailchimp and Constant Contact; Growth adds Shopify, WooCommerce and Magento integrations.

Poper

Popups, bars and widgets

More than 10 display formats, including popups, bars and modals, built in a drag-and-drop editor from 100+ templates with a mobile-specific view.

Forms and quizzes

Multi-step forms and a quiz builder from Pro, with logic jumps and conditional branching on Business.

Gamification

Spin-to-win, scratch card and pick-a-gift widgets are included from the Pro plan.

Targeting and triggers

Exit-intent, scroll and time-delay triggers on every paid plan; geo, UTM, device and new-versus-returning targeting from Pro.

A/B testing and AI tools

A/B testing and an AI content generator with 50+ languages on Pro; Business adds AI traffic routing and an automated variant of A/B testing.

Lead sync

The integrations page lists dozens of email and CRM tools, and Pro adds Zapier and webhooks; deep HubSpot and Salesforce sync is on Business.

OptinMonster

• Basic (yearly)$210

  per year at renewal, after a first year for $108

  1 site and 2,500 campaign impressions a month, every campaign type, 700+ templates and page targeting. Advertised as $9 a month for the first year.

• Basic (monthly)$21

  per month, billed monthly

  The Basic plan paid month to month: 1 site and 2,500 impressions a month, with basic marketing integrations.

• Plus (yearly)$570

  per year at renewal, after a first year for $324

  2 sites, 10,000 impressions a month, A/B testing, device targeting and content locking. Advertised as $27 a month for the first year; $57 billed monthly.

• Pro (yearly)$870

  per year at renewal, after a first year for $444

  3 sites, 25,000 impressions, exit intent, countdown timers, revenue attribution, Zapier and 2 sub-accounts. $37 a month the first year; $87 monthly.

• Growth (yearly)$1,470

  per year at renewal, after a first year for $804

  5 sites, 100,000 impressions, geolocation, onsite retargeting, coupon wheels and unlimited sub-accounts. $67 a month the first year; $147 monthly.

• EnterpriseCustom

  Custom impression volumes with dedicated support, and optional Okta SSO login or custom integrations at extra cost.

Poper

• Free Forever$0

  1 website and 50 AI credits; the page lists no other limits.

• Starter$14

  per month at 50k visitors; billing basis not stated

  1 website, 5 active campaigns, 1,000 leads a month, 500 AI credits, smart triggers, no Poper branding. Sale: $9.

• Pro$23

  per month at 50k visitors; billing basis not stated

  10 websites, unlimited campaigns and leads, A/B testing, gamification, quizzes, 2,000 AI credits, 5 seats. Sale: $14.

• Business$48

  per month at 50k visitors; billing basis not stated

  Unlimited websites, API access, SSO, payment forms, surveys, 5,000 AI credits, account manager. Sale: $29.

• EnterpriseCustom

  Custom infrastructure and SLA, unlimited usage and a dedicated customer success manager; sold through sales.

OptinMonster

• Other savings

  Introductory first year at about half price

  New annual plans cost $108 (Basic), $324 (Plus), $444 (Pro) or $804 (Growth) for the first year, then renew at $210, $570, $870 or $1,470.

• Annual discount

  Annual plans cost less than paying monthly

  Basic renews at $210 a year against $21 a month ($252 a year) on monthly billing, and Growth at $1,470 against $147 a month.

Poper

• Other savings

  Black Friday sale, up to 40% off

  Sale rates through November 30 at 50k visitors, billed yearly: Starter $9, Pro $14 and Business $29 a month. New signups pay list price afterwards.

• Annual discount

  Yearly billing saves 25% more

  The pricing page toggle says yearly billing takes another 25% off the sale price.