Outrank vs RankUp (2026): which should you pick?
As of Oct 23, 2026, Outrank grades higher than RankUp: 2.2 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Outrank grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Outrank
Autopilot SEO blog writer that publishes daily and trades backlinks
RankUp
AI agents that plan, write and refresh SEO content for SaaS sites
Which one is for you
Pick Outrank if
- Fits if you run one business site and want an article posted to it every day without writing it
- Works for agencies running several sites, as the bill drops 10% to 20% across 2 to 25 sites
Look elsewhere if
- Pricey if you pay monthly, at $99 for one site against $999 for a whole year
- Watch out: backlinks are a swap, so your own articles carry links to other customers' sites
- Tight if you need more than 30 articles a month, as 60 or 90 cost $85 or $160 a month on top
- Watch out: human editing is a separate $1,399 a month, and extra backlink plans run $199 to $1,899
- Watch out: the trial's length isn't stated, and articles written during it carry an Outrank watermark
Pick RankUp if
- Fits if you run a B2B SaaS startup without an in-house content team
- Works for teams on Webflow or a headless CMS such as Sanity or Contentful
Look elsewhere if
- Not for you if your company isn't SaaS or tech with an English-language site, as RankUp won't take it
- Pricey if you want volume, as each new page adds $20 to the $35 base, so 15 pages is $335 a month
- Watch out: content audits are priced by site size, from $30 for 50 pages to $400 for 5,000
- Not for you if you want to try it first, as no free plan or trial is listed
- Watch out: the billing term isn't stated, and all three agents draw on one shared balance
How we grade them
| 2.2GPAOutrankFair | 1.8GPARankUpWeak | |
|---|---|---|
| Value for money | D$99 a month for one site and 30 articles, which is where this category's dearest tenth starts. Paying $999 for the year brings it to about $83.25 a month, the dearer quarter. 60 or 90 articles cost $85 or $160 a month more. | D$35 a month covers strategy and reports only. Each new page is $20, so the plan its price builder starts from, with 15 pages, is $335 a month, far above this category's middle ($45). Refreshes are about $5 each. |
| Free plan and trial | CNo free plan. You can sign up and see the keyword research and articles before paying, but the trial's length isn't stated and trial articles carry an Outrank watermark. | FNothing free: the pricing page lists no free plan and no trial. A call with a founder is offered before you commit, and that isn't a trial. |
| Features | BKeyword research with live volume and difficulty, a 30-day plan, a daily article with images, publishing to seven CMSs, backlink swaps and flags on articles that need a rewrite. Nothing in the listing shows a gap in the core job. | BA strategy agent on DataForSEO data, a writer that asks your team for details, a manager that refreshes pages and finds outdated claims, reversible diffs and reports tying Search Console to signups. Nothing in the listing shows a gap in the core job. |
| Ease of use | CNo rating on record. You connect a CMS or a webhook and look over a 30-day plan, and the backlinks depend on hosting other sites' links in your posts. | CNo rating on record. You pick page counts, refreshes and audits in a price builder, connect a CMS and Search Console, and answer the writer's questions. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It publishes to WordPress, Webflow, Shopify, Framer, Wix, Notion and Ghost, or through a webhook, and has an API. | BWeb only, with no desktop or phone app. It publishes to WordPress, Webflow, Sanity, Contentful, Storyblok and Ghost, and reads Search Console and PostHog. |
| Best for | a blog that posts an article a day for you | SEO content run by agents for SaaS sites |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Outrank and RankUp. How we grade
Price against what you get
Outrank starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. RankUp starts at $35 a month and scores 2.7.
They score the same, and RankUp starts $64 a month lower. Of the other SEO content tools on the chart, 1 scores higher than Outrank for less, and 1 scores higher than RankUp for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Outrank also covers image generation.
- RankUp also covers reports, site audit and content optimization.
At a glance
| Outrank | RankUp | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $99 per month for 30 articles, billed monthly | $35 per month for strategy and planning, before any content work |
| Free plan | None | None |
| Free trial | Free trial before subscribing; trial articles carry an Outrank watermark | None listed |
| Web | ||
| Made by | Outrank SAS | RankUp |
| Price read from | outrank.so | rankup.so |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Outrank
- The plan covers 30 articles a month for one site; 60 or 90 articles cost $85 or $160 a month more.
- Backlinks work as an exchange: your own articles host links to other sites. Extra backlink plans cost $199 to $1,899 a month.
- Human editing of every article is a separate service at $1,399 a month.
- The trial length is not stated, and articles written during the trial carry an Outrank watermark.
RankUp
- Each new page adds $20 and each refresh about $5 ($2.50 to $10) to the $35 base; all agents draw on one shared balance.
- Monthly content audits are priced by site size: $30 for up to 50 pages, rising to $400 for 5,000 pages.
- RankUp accepts only SaaS and tech companies with English-language sites; you enter your domain to check.
- The pricing page lists no free plan or free trial; a call with a founder is offered before you commit.
Key features
Outrank
- Daily article autopilot
- Builds a 30-day content plan from your niche and competitors, then writes and publishes one article a day with titles, meta descriptions and images.
- Keyword research
- Unlimited keyword research on autopilot or in chat, with live search volume and difficulty, dropped straight onto the content calendar.
- Automated backlinks
- Places links to your site inside relevant articles on other blogs and checks each one. You earn the credits by hosting links in your own articles.
- Publishing and a free blog
- Publishes to WordPress, Webflow, Shopify, Framer, Wix, Notion and Ghost or a webhook, or to a free Outrank-hosted blog on your own domain.
- Brand voice and 150+ languages
- Matches the style of articles you have already published and writes in more than 150 languages, with in-article images and YouTube videos.
- Review and refresh
- Scheduled articles can be generated up to 7 days early for review, and underperforming articles are flagged for a rewrite.
RankUp
- Strategy agent
- Compares your product, competitors and search demand, then builds a topical map and a prioritized plan of what to publish, using DataForSEO data.
- Writer agent
- Writes articles from research and your brand voice, asks your team for details only it knows, and reviews each draft before it reaches you.
- Content manager agent
- Picks the pages most likely to improve, plans and makes the edits, and finds every page affected when a product changes or a claim goes out of date.
- Shared knowledge and style guides
- What the agents learn about your business goes into a shared knowledge base, and style guides learn from your edits so a note is given only once.
- Publishing with visible diffs
- Publishes to WordPress, Webflow, Sanity, Contentful, Storyblok or Ghost, keeps every edit as a reversible before-and-after diff, and syncs later edits.
- Performance reports
- Shows content changes on the same chart as Search Console clicks and impressions, and ties search growth to signups through PostHog.
Plans
Outrank
Organic Growth$99
per month for 30 articles, billed monthly
One website, 30 articles a month, unlimited users, keyword research, automated backlinks and every integration. Shown as reduced from a crossed-out $199.
RankUp
Strategy and planning$35
per month; billing term not stated
Keyword research, a topical map, the content plan and performance reports. New pages, refreshes and audits are priced on top.
Strategy + 15 new pages$335
per month for 15 new pages; billing term not stated
The plan the pricing builder starts from: strategy plus 15 articles written and published at $20 each. Up to 30 new pages a month can be chosen.
Ways to pay less
Outrank
- Annual discount
$999 a year with yearly billing
Outrank's pricing page offers the Organic Growth plan at $999 a year, which it says saves $189 against paying $99 monthly.
- Other savings
Up to 20% off for several websites
Volume discounts apply to the whole subscription: 10% for 2 to 4 sites, 15% for 5 to 19 and 20% for 20 to 25. Over 25 sites is quoted on request.
RankUp
No public discounts listed.
Common questions
Which is cheaper, Outrank or RankUp?
As of Oct 23, 2026, RankUp is cheaper to start with: $35 a month, against $99 a month for Outrank. Outrank starts at $99 per month for 30 articles, billed monthly, and RankUp starts at $35 per month for strategy and planning, before any content work.
Which has a free plan, Outrank or RankUp?
As of Oct 23, 2026, neither Outrank nor RankUp has a free plan. Outrank has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.