Refiner vs Zonka Feedback (2026): which should you pick?
As of Nov 13, 2026, Zonka Feedback grades higher than Refiner: 2.2 against 1.8 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Zonka Feedback grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Refiner
In-app and website microsurveys for SaaS customer feedback
Zonka Feedback
Customer feedback surveys with AI analysis of what people say
Which one is for you
Pick Refiner if
- Fits if you run a SaaS app with identified users and want surveys inside it
- Works for product teams that track NPS and product-market fit
Look elsewhere if
- Pricey if you're small: $149 a month for 5,000 users, rising with more users
- Skip it if you want a free plan, because there isn't one
- Watch out: the API, webhooks and CRM integrations need Growth at $279 a month
- Not for you if you want general or long surveys, as it's built for apps with identified users
Pick Zonka Feedback if
- Fits if you run NPS or CSAT surveys for customers in stores or by email
- Works for support teams that want feedback tied to Zendesk or Salesforce
Look elsewhere if
- Skip it if you want to see a price, because plans are quoted by sales
- Watch out: survey pricing follows responses and AI pricing follows data credits, so costs can climb
- Too light for general forms, as it is built for customer experience programs
- Watch out: Feedback Management and AI Feedback Intelligence are separate plans
How we grade them
| 1.8GPARefinerWeak | 2.2GPAZonka FeedbackFair | |
|---|---|---|
| Value for money | D$149 a month at 5,000 monthly users billed monthly ($1,490 a year), in the forms category's dearest tenth, and it rises with user count. | CNo price is published; plans are quoted by the sales team, by responses and data credits. |
| Free plan and trial | DA free trial with no length stated on the pricing page, and no free plan. | C14-day free trial, no free plan. The page does not say whether a card is needed. |
| Features | CSurvey types, templates, user targeting, AI tagging and mobile SDKs. But multilingual surveys, the REST API, webhooks and CRM integrations need Growth, and Essentials caps published surveys at 20. | CMultichannel surveys, NPS, CSAT and CES, case management and regional hosting. AI Feedback Intelligence is a separate plan, and it isn't a general form builder. |
| Ease of use | CNo store rating on record. Installing the SDK and setting up targeting takes developer time. | CNo store rating on record. Surveys and cases have to be set up for each channel. |
| Platforms and integrations | BWeb, iOS and Android SDKs with HubSpot, Braze, Salesforce, Amplitude, Mixpanel, Slack and Zapier. No desktop app. | BWeb, iOS and Android, with Salesforce, HubSpot, Zendesk, Intercom, Slack, Jira, Zapier and Make. |
| Best for | short in-app NPS and CSAT surveys for SaaS | customer feedback surveys with NPS and CSAT |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Refiner and Zonka Feedback. How we grade
Where they differ
- Refiner also covers templates.
- Zonka Feedback also covers workflow automation.
At a glance
| Refiner | Zonka Feedback | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $149 per month for up to 5,000 monthly active users, billed monthly | Not published |
| Free plan | None | None |
| Free trial | Free trial account with no length stated on the pricing page. | 14-day free trial |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Refiner SAS | Zonka Feedback |
| Price read from | refiner.io | Not confirmed |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Refiner
- There is no free plan; the entry price is $149 a month at 5,000 active users and rises with user count.
- Multilingual surveys, REST API, webhooks and CRM and CDP integrations need Growth.
- Essentials caps published surveys at 20 and dashboards at 2.
- It is built for apps with identified users, not for general-purpose forms or long surveys.
Zonka Feedback
- No prices are published; plans are quoted by the sales team.
- The page says survey pricing follows the number of responses and AI pricing follows data credits.
- Feedback Management and AI Feedback Intelligence are separate plans that can be bundled.
- It is built for customer experience programs, not general-purpose form building.
Key features
Refiner
- Survey types
- In-app surveys for web and mobile, website popup surveys, email surveys and shareable survey pages.
- Ready templates
- NPS, CSAT, CES and product-market-fit templates, plus survey logic, banner images and video questions.
- User targeting
- Target by user traits on Essentials; behavior-based segments and tracked-event triggers are on Growth.
- Reporting and AI tagging
- Dashboards, NPS and CSAT charts and AI response tagging. Essentials allows 2 dashboards; Growth allows unlimited.
- Mobile SDKs
- Native iOS and Android SDKs, with React Native and Flutter listed in the feature comparison.
- Integrations
- Sync data with tools such as HubSpot, Braze, Amplitude, Mixpanel and Slack; Claude, ChatGPT and MCP access are on Essentials.
Zonka Feedback
- Multichannel surveys
- Surveys go out by email, SMS and WhatsApp, appear on websites and in products, and run offline on Android or iOS devices used as kiosks.
- NPS, CSAT and CES
- Templates and reporting cover the standard customer experience metrics, with dashboards and digest emails.
- Case management
- Feedback can be turned into cases that are assigned and tracked to resolution, with alerts and automated follow-ups.
- AI Feedback Intelligence
- A separate product that unifies feedback from surveys, tickets and reviews and analyzes themes, sentiment and trends. Priced separately from surveys.
- Integrations
- Connects to CRMs, helpdesks and collaboration tools, and to Zapier, Make and webhooks for anything else.
- Regional data hosting
- Data can be stored in the US, Europe, Australia or India, and the company says it is ISO 27001:2022 certified.
Plans
Refiner
Essentials$149
per month for 5,000 users, billed monthly ($1,490 billed yearly)
Unlimited responses and team members, all survey types, AI tagging. $179 a month at 10,000 users.
Growth$279
per month for 5,000 users, billed monthly ($2,790 billed yearly)
Adds event tracking, multilingual surveys, CRM, CDP and analytics integrations, REST API. $325 a month at 10,000 users.
EnterpriseCustom
Custom data volumes, security and governance, procurement terms and dedicated customer success; sold through sales.
Zonka Feedback
Pricing could not be confirmed. See zonkafeedback.com.
Ways to pay less
Refiner
- Annual discount
Save 17% with annual billing
Refiner's pricing page shows a 17% saving on annual billing: $1,490 a year for Essentials at 5,000 users versus $149 a month.
Zonka Feedback
No public discounts listed.
Common questions
Which is cheaper, Refiner or Zonka Feedback?
As of Nov 13, 2026, Refiner starts at $149 per month for up to 5,000 monthly active users, billed monthly, and Zonka Feedback has no price we could confirm.
Which has a free plan, Refiner or Zonka Feedback?
As of Nov 13, 2026, neither Refiner nor Zonka Feedback has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.