Ticket Tailor vs Wild Apricot (2026): which should you pick?
As of Nov 13, 2026, we pick Ticket Tailor: it is first in our ranking of event ticketing platforms, and it grades higher too, 3.0 against 2.4.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Ticket Tailor grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Ticket Tailor
Event ticketing for a flat fee per ticket, with prepaid credits
Wild Apricot
Membership management software with built-in event tools
Which one is for you
Pick Ticket Tailor if
- Fits if you sell pricier tickets and want a flat fee rather than a percentage
- Works for venues and attractions with timed or recurring entry
Look elsewhere if
- Skip it if you don't want to open a Stripe, PayPal or Square account
- Pricey if you want your own branding, as white label costs $49 a month and a custom domain alone $8
- Tight if you sell lots of seated tickets, as each reserved seat uses an extra credit
- Watch out: tickets issued through the API or imported are charged even when free
- Watch out: HubSpot, ActiveCampaign and Constant Contact links carry a monthly fee
Pick Wild Apricot if
- Fits if you run a club or chamber that sells tickets to its members
- Works for groups that want members, site and events in one system
Look elsewhere if
- Pricey if you only sell tickets once or twice a year, as you pay by contacts all year
- Watch out: processors other than Personify Payments carry an extra fee
- Watch out: an account that hasn't upgraded after the trial is deleted
- Tight if your list grows, with $412.25 a month at 5,000 contacts on a 2-year prepay
How we grade them
| 3.0GPATicket TailorVery good | 2.4GPAWild ApricotFair | |
|---|---|---|
| Value for money | B$0.85 a ticket as you sell, so 200 tickets at $20 is $170 a month plus VAT, and prepaid credits from $0.30 a ticket bring that down. You pay it unless you pass it on as a booking fee. Card processing through your own Stripe, PayPal or Square isn't counted. Among the lower fees here. | CFrom $56.10 a month for 100 contacts on a 2-year prepay ($66 monthly), then $130.90 at 500 contacts. That is inside the middle of the category. |
| Free plan and trial | ANo subscription and nothing to pay until you sell a paid ticket, and your first five are free. Free events cost nothing up to 5,000 tickets a year, a cap few people will reach, though seated free tickets still use a credit each. | CA 60-day trial needs no card and there is no free plan. Unupgraded accounts are deleted after it. |
| Features | BEvent pages, embedded checkout, reserved seating, timed and recurring slots, memberships, gift vouchers, waitlists and a check-in app that works offline and takes Tap to Pay. It covers selling, the door and getting paid, since the money lands in your own account. | BRegistration, waitlists, member database, website builder, payments, email and mobile check-in all in one. Nothing in the core job is missing. |
| Ease of use | CNo App Store rating on record. You connect your own Stripe, PayPal or Square account before you can take money, then build your event pages, so there's a bit to set up first. | CNo store rating on record. You set up a member database, site and forms. |
| Platforms and integrations | BWeb, iPhone and Android, with Mailchimp, HubSpot, Zapier, WordPress, a public API and an MCP connector for AI assistants. No desktop app, which an A needs. | BWeb plus admin and member mobile apps, with QuickBooks, Mailchimp, Zapier, Make and WordPress listed. |
| Best for | a flat fee per ticket instead of a percentage | events for clubs and associations that also need members |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Ticket Tailor and Wild Apricot. How we grade
Price against what you get
Ticket Tailor has no paid plan and scores 2.7 out of 4 on features, ease of use and platforms. Wild Apricot starts at $56.10 a month and scores 2.7.
They score the same, and Ticket Tailor starts $56.10 a month lower. Of the other event ticketing platforms on the chart, none scores higher than Ticket Tailor for less, and 3 score higher than Wild Apricot for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Ticket Tailor also covers reports and email campaigns.
- Wild Apricot also covers forms and online store.
At a glance
| Ticket Tailor | Wild Apricot | |
|---|---|---|
| Pricing | Free | Free trial |
| Starts at | Free | $56.10 per month for 100 contacts, billed every 2 years ($66 billed monthly) |
| Free plan | No subscription. Free tickets cost nothing up to 5,000 a year; paid tickets cost $0.85 each as you sell, or from $0.30 each with prepaid credits, plus VAT and card processing. | None |
| Free trial | None listed | 60-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Zimma Ltd | Personify |
| Price read from | tickettailor.com | wildapricot.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Ticket Tailor
- Paid tickets cost $0.85 each as you sell or from $0.30 with prepaid credits, plus VAT and processing (2.9% + $0.30 with Stripe in the US); organizers may pass fees to buyers.
- Reserved seats use an extra credit each, and tickets issued through the API or imported are charged even when free.
- Removing Ticket Tailor branding (white label) costs $49 a month and a custom domain alone $8; HubSpot, ActiveCampaign and Constant Contact links carry a monthly fee.
- You need your own Stripe, PayPal or Square account to take payments; Ticket Tailor never holds the ticket money.
Wild Apricot
- Priced by contact count, not by tickets sold; the price rises at each contact tier.
- Charges the per-contact price whether or not you sell tickets, so it costs more than ticket-only tools for one-off events.
- Other payment processors than Personify Payments carry an additional fee.
- After the free trial, an account that has not upgraded is deleted.
Key features
Ticket Tailor
- Box office and event pages
- Branded event pages with themes, colors and layouts, checkout embedded on your own site, password-protected private events and a cart that covers several events.
- Reserved seating
- Build seating charts for theaters, stadiums or dinner layouts so buyers choose their own seats; each seat reserved costs one extra credit.
- Check-in app with Tap to Pay
- The free iOS and Android app scans ticket QR codes with the phone camera or an external scanner, works without signal, and takes card sales at the door.
- Recurring events and memberships
- Repeating dates and time slots with a busy-times heat map, memberships and season passes, gift vouchers, waitlists and fee-free donations at checkout.
- Attendee email and reminders
- Free scheduled or instant email broadcasts by ticket type, plus text and WhatsApp reminders; buyers can add text reminders at checkout for a small fee.
- Integrations, API and MCP
- Direct links to Mailchimp, HubSpot, Constant Contact and ActiveCampaign, Zapier for other apps, a public API and an MCP connector for AI assistants.
Wild Apricot
- Event registration
- Event listings with images, custom registration forms, waitlists, guest registration, automated emails and online payment tracking.
- Member database
- A cloud contact and membership database with automated renewals, reminders and a members-only portal.
- Website builder
- Drag-and-drop pages from templates, with member-only pages and a WordPress plugin for existing sites.
- Payments and donations
- Online payments with recurring dues and donations, through Personify Payments or other processors for an extra fee.
- Email and communications
- Scheduled emails, templates and sequences triggered by member actions, with tracking.
- Admin and member apps
- Mobile apps let admins check in attendees and take payments and let members view tickets and update profiles.
Plans
Ticket Tailor
Free events$0
No fee for issuing up to 5,000 free tickets a year; larger free events get a quote. Seated free tickets still use one credit each.
Pay as you go$0
A flat $0.85 per paid ticket plus VAT, charged to the organizer, who can pass it to buyers as a booking fee. The first five tickets sold are free.
Pay upfront$0
Prepaid ticket credits from $0.30 per ticket plus VAT, in packs of at least 100, that never expire; the per-credit price falls as the pack grows.
Wild Apricot
100 contacts$56.10
per month for up to 100 contacts, 2-year prepay ($66 monthly)
One-year prepay is $59.40 a month. Every size has the same features.
250 contacts$69.70
per month for up to 250 contacts, 2-year prepay ($82 monthly)
One-year prepay is $73.80 a month.
500 contacts$130.90
per month for up to 500 contacts, 2-year prepay ($154 monthly)
One-year prepay is $138.60 a month.
2,000 contacts$225.25
per month for up to 2,000 contacts, 2-year prepay ($265 monthly)
One-year prepay is $238.50 a month.
5,000 contacts$412.25
per month for up to 5,000 contacts, 2-year prepay ($485 monthly)
One-year prepay is $436.50 a month.
15,000 contacts$496.40
per month for up to 15,000 contacts, 2-year prepay ($584 monthly)
One-year prepay is $525.60 a month; 50,000 contacts is $843.20 on a 2-year prepay.
Ways to pay less
Ticket Tailor
- Nonprofit
50% off fees for registered charities
Registered charities get half off Ticket Tailor's fees for good, applied from the billing page with proof of status; discounts are also offered to B Corps, PTAs and other nonprofits.
- Other savings
Half fee on tickets under $5
Tickets and products under $5, including booking fees and taxes, count as half a usage on application, so low-priced events pay half the normal fee.
Wild Apricot
- Annual discount
10% off one year, 15% off two years prepaid
Prepaying one year saves 10% against monthly billing and prepaying two years saves 15%.
Common questions
Which is cheaper, Ticket Tailor or Wild Apricot?
As of Nov 13, 2026, Ticket Tailor is cheaper to start with: it is free, against $56.10 a month for Wild Apricot. Ticket Tailor is free, and Wild Apricot starts at $56.10 per month for 100 contacts, billed every 2 years ($66 billed monthly).
Which has a free plan, Ticket Tailor or Wild Apricot?
As of Nov 13, 2026, only Ticket Tailor has a free plan. Wild Apricot does not, though it has a free trial.
Which platforms do Ticket Tailor and Wild Apricot run on?
As of Nov 13, 2026, only Ticket Tailor lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.