Trusted Shops vs TrustMate (2026): which should you pick?
As of Nov 13, 2026, TrustMate grades higher than Trusted Shops: 2.2 against 2.0 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Trusted Shops grades higher on features. TrustMate grades higher on the free plan. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Trusted Shops
Trustmark, buyer protection and reviews for online shops
TrustMate
Online store and company reviews with invitations and widgets
Which one is for you
Pick Trusted Shops if
- Fits if you run a shop in Europe and want a trustmark with buyer protection
- Works for shops on Shopify, WooCommerce, Magento or Shopware
Look elsewhere if
- Skip it if you want to see prices first, as they depend on your turnover
- Not for you if you want a free plan or trial, since none is offered
- Tight if you want a short commitment, because the page states a 12-month minimum with yearly payment in advance
- Watch out: a one-time setup fee of EUR 99 plus VAT applies
- Watch out: the Trustmark needs an audit before you can use it
Pick TrustMate if
- Fits if you run an online store in Poland or elsewhere in Europe and want verified reviews
- Works for stores selling in several markets that want reviews in many languages
Look elsewhere if
- Tight if you send more than 100 invitations a month, as each plan has an invitation cap
- Skip it if you need product reviews on the cheapest plan: they start at TrustBOOST, $47
- Watch out: the pricing page does not say if the shown prices assume annual billing
- Watch out: surveys, NPS, Q&A and AI hints are on the $103 plan only
- Watch out: some modules are labelled new or hot, so check they are live before you pay
How we grade them
| 2.0GPATrusted ShopsFair | 2.2GPATrustMateFair | |
|---|---|---|
| Value for money | CNo prices are published; they depend on turnover and product selection. With a EUR 99 setup fee and a 12-month minimum on top, it is graded in the middle until a quote says otherwise. | CTrustGO is $23 a month for 100 invitations, between the $15 cheaper-quarter start and the $29 middle for review tools. Product reviews and A/B testing start at TrustBOOST, $47; surveys and Q&A need $103. |
| Free plan and trial | FNo free plan or trial; the page offers no trial of the Trustmark. | CA 90-day free trial of the top package with 150 invitation emails. A card is not mentioned, but there is no free plan after it ends. |
| Features | BA trustmark with buyer protection, service and product reviews, a Google integration, a reputation manager and AI review tools. Product Reviews, Reputation Manager and Google Integration sit in higher packages or are add-ons. | CInvitations, widgets, Google Stars, a private chat with unhappy customers and, higher up, surveys, NPS and Q&A. Several modules are labelled new, and the entry plan has no product reviews, all widgets or A/B testing. |
| Ease of use | CNo store rating on record. The Trustmark needs an audit to pass, and setup comes with integrations to connect. | CNo store rating on record. You install a connector for your shop, set up invitations and widgets, and pick between three packages. |
| Platforms and integrations | BWeb, with Shopify, WooCommerce, Magento, Shopware, BigCommerce, Zendesk and Klaviyo. The Trustbadge is offered in 14+ languages. | BPlugins for Shopify, WooCommerce, Magento, PrestaShop, Wix, Shoper, IdoSell and BaseLinker, plus a public API. Web only, with no desktop or phone app. |
| Best for | European online shops that want a trustmark | verified store reviews in Europe |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Trusted Shops and TrustMate. How we grade
Where they differ
- Trusted Shops also covers reports.
- TrustMate also covers surveys and a/B testing.
At a glance
| Trusted Shops | TrustMate | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $23 per month for 100 invitations (billing term not shown) |
| Free plan | None | None |
| Free trial | None listed | 90-day free trial of TrustPro, 150 invitation emails |
| Web | ||
| Made by | Trusted Shops | TrustMate S.A. |
| Price read from | Not confirmed | trustmate.io |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Trusted Shops
- No prices are published: the pricing page says they depend on a shop's turnover and product selection.
- The pricing page states annual payment in advance plus VAT, a one-time setup fee of EUR 99 plus VAT and a 12-month minimum contract.
- Product Reviews, Reputation Manager and Google Integration sit in higher packages or are add-ons, and the page offers no trial of the Trustmark.
- Built for European markets; the Trustbadge is offered in 14+ languages and the Trustmark requires passing an audit.
TrustMate
- The pricing page does not state whether the displayed monthly prices assume annual billing.
- Each package has an invitation cap, so volume affects the plan you need.
- Product reviews, widgets and A/B testing are not in the entry TrustGO package.
- Several modules named in the plans are labelled new or hot, so check current availability.
Key features
Trusted Shops
- Trustmark with buyer protection
- Shops pass an audit against Trusted Shops quality criteria, then display the Trustmark through the Trustbadge, which also offers shoppers a 30-day buyer protection.
- Service reviews
- Unlimited service reviews with a company profile that shows the star rating in Google searches for the brand, checked by a mix of manual and automatic moderation.
- Product reviews
- An add-on that collects reviews of individual products and shows them on product pages.
- Google integration
- Passes service and product ratings to Google Shopping and Google Ads so that stars can appear in ads.
- Reputation Manager
- Sends review requests to Trusted Shops, Trustpilot and Google Business Profile from a single control centre.
- AI review tools
- A Smart Review Assistant writes replies and summarizes feedback, and Sentiment Analysis picks out common themes across reviews.
TrustMate
- Automated review invitations
- Sends invitations after orders, with instant reviews collected on the order confirmation page.
- Widgets and Google Stars
- Embeddable widgets pass microdata to search engines so star ratings can appear in results.
- TrustCare
- Lets a store talk privately with an unhappy customer while the review stays public.
- AI hints for reviewers
- Suggests talking points while customers write, to produce more detailed reviews; included from TrustPRO.
- Surveys, NPS and Q&A
- Survey and NPS modules and a product Q&A module, available on the top package.
- Store platform connectors
- Plugins for Shopify, WooCommerce, Magento, PrestaShop, Wix, Shoper, IdoSell and BaseLinker.
Plans
Trusted Shops
Pricing could not be confirmed. See trustedshops.com.
TrustMate
TrustGO$23
per month, 100 invitations (billing term not shown)
Company reviews, widgets, Google Stars, reports, instant reviews, a reputation manager and a company profile page.
TrustBOOST$47
per month (billing term not shown)
TrustGO plus automated comments, review tagging, all widgets, product reviews, photo and video collection and A/B testing.
TrustPRO$103
per month, 2,000 invitations (billing term not shown)
Adds AI dynamic hints, a Q&A module, Google Shopping stars, surveys with NPS and collection across markets.
Ways to pay less
Trusted Shops
No public discounts listed.
TrustMate
- Annual discount
Save 18% with annual payment
The pricing page says choosing annual payment saves 18% against paying monthly.
Common questions
Which is cheaper, Trusted Shops or TrustMate?
As of Nov 13, 2026, Trusted Shops has no price we could confirm, and TrustMate starts at $23 per month for 100 invitations (billing term not shown).
Which has a free plan, Trusted Shops or TrustMate?
As of Nov 13, 2026, neither Trusted Shops nor TrustMate has a free plan. TrustMate has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.