Feefo vs TrustMate (2026): which should you pick?
As of Nov 13, 2026, TrustMate grades higher than Feefo: 2.2 against 1.8 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Feefo grades higher on features. TrustMate grades higher on value for money and the free plan. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
TrustMate
Online store and company reviews with invitations and widgets
Which one is for you
Pick Feefo if
- Fits if you want verified reviews on Google and have the budget for $200 a month
- Works for brands that want a customer success manager, which starts on Enhanced
Look elsewhere if
- Pricey if you are a small shop, because it starts at $200 a month, 'from'
- Skip it if you want a free plan or trial, as none is listed
- Tight if you send many requests, since Essentials covers 200 email requests and Enhanced 500
- Watch out: Q&A, AI Trending Topics, Feefo Social and syndication are paid extras whose prices are not shown
- Watch out: the full 600+ integration library is tied to the custom Plus package
Pick TrustMate if
- Fits if you run an online store in Poland or elsewhere in Europe and want verified reviews
- Works for stores selling in several markets that want reviews in many languages
Look elsewhere if
- Tight if you send more than 100 invitations a month, as each plan has an invitation cap
- Skip it if you need product reviews on the cheapest plan: they start at TrustBOOST, $47
- Watch out: the pricing page does not say if the shown prices assume annual billing
- Watch out: surveys, NPS, Q&A and AI hints are on the $103 plan only
- Watch out: some modules are labelled new or hot, so check they are live before you pay
How we grade them
| 1.8GPAFeefoWeak | 2.2GPATrustMateFair | |
|---|---|---|
| Value for money | DEssentials is $200 a month and Enhanced $400, both quoted as 'from'. That is the dearest tenth of review tools, which starts at $200. | CTrustGO is $23 a month for 100 invitations, between the $15 cheaper-quarter start and the $29 middle for review tools. Product reviews and A/B testing start at TrustBOOST, $47; surveys and Q&A need $103. |
| Free plan and trial | FNo free plan or trial is listed, so nothing is free. | CA 90-day free trial of the top package with 150 invitation emails. A card is not mentioned, but there is no free plan after it ends. |
| Features | BVerified review collection, product and service reviews, widgets, Google ratings, surveys, analytics and a syndication network. Q&A, AI Trending Topics, Feefo Social and syndication are paid extras on some packages. | CInvitations, widgets, Google Stars, a private chat with unhappy customers and, higher up, surveys, NPS and Q&A. Several modules are labelled new, and the entry plan has no product reviews, all widgets or A/B testing. |
| Ease of use | CNo store rating on record. It is a sales-supported platform with integrations to set up. | CNo store rating on record. You install a connector for your shop, set up invitations and widgets, and pick between three packages. |
| Platforms and integrations | BWeb, with Shopify, WooCommerce, Magento, Salesforce, HubSpot and Klaviyo, 350+ integrations on Enhanced and an API on Plus. No phone or desktop app. | BPlugins for Shopify, WooCommerce, Magento, PrestaShop, Wix, Shoper, IdoSell and BaseLinker, plus a public API. Web only, with no desktop or phone app. |
| Best for | verified service and product reviews for larger shops | verified store reviews in Europe |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Feefo and TrustMate. How we grade
Price against what you get
Feefo starts at $200 a month and scores 2.7 out of 4 on features, ease of use and platforms. TrustMate starts at $23 a month and scores 2.3.
Feefo scores higher, and starts $177 a month higher: the question is whether the extra is worth that to you. Of the other customer review tools on the chart, none scores higher than Feefo for less, and 6 score higher than TrustMate for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Feefo also covers reports.
- TrustMate also covers a/B testing.
At a glance
| Feefo | TrustMate | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $200 per month (Essentials) | $23 per month for 100 invitations (billing term not shown) |
| Free plan | None | None |
| Free trial | None listed | 90-day free trial of TrustPro, 150 invitation emails |
| Web | ||
| Made by | Feefo | TrustMate S.A. |
| Price read from | business.feefo.com | trustmate.io |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Feefo
- There is no free plan or trial listed, and the pricing page quotes every package as 'from' a monthly price.
- Q&A, AI Trending Topics, Feefo Social and syndication are marked as paid extras on some packages in the comparison table; their prices are not shown.
- Essentials covers 200 email requests and Enhanced 500 email requests; Plus is quoted individually.
- Essentials includes 50+ pre-built integrations and Enhanced 300+; the full 600+ library is tied to the custom package.
TrustMate
- The pricing page does not state whether the displayed monthly prices assume annual billing.
- Each package has an invitation cap, so volume affects the plan you need.
- Product reviews, widgets and A/B testing are not in the entry TrustGO package.
- Several modules named in the plans are labelled new or hot, so check current availability.
Key features
Feefo
- Verified review collection
- Invitations go to customers who bought, by email on every package and by SMS and WhatsApp as well, with automatic reminders to people who do not respond the first time.
- Product and service reviews
- Collects reviews of the product and of the service around it, with optional photos and video, rateable attributes such as fit or value, and private feedback that is not shown publicly.
- Display widgets and Google ratings
- More than ten on-site widgets, AI review summaries, and review content passed to Google Seller Ratings, Shopping ads and rich snippets.
- Surveys and NPS
- Custom questions on every package, with NPS and bespoke surveys on Enhanced and above, plus a campaign manager for different touchpoints.
- Analytics
- Reports on the collection funnel, feedback and individual products, with sentiment and tag analytics available as extras on some packages.
- Syndication network
- On the top package, product reviews can be shared across retailers in Feefo's network, with product grouping so variants such as size or colour share reviews.
TrustMate
- Automated review invitations
- Sends invitations after orders, with instant reviews collected on the order confirmation page.
- Widgets and Google Stars
- Embeddable widgets pass microdata to search engines so star ratings can appear in results.
- TrustCare
- Lets a store talk privately with an unhappy customer while the review stays public.
- AI hints for reviewers
- Suggests talking points while customers write, to produce more detailed reviews; included from TrustPRO.
- Surveys, NPS and Q&A
- Survey and NPS modules and a product Q&A module, available on the top package.
- Store platform connectors
- Plugins for Shopify, WooCommerce, Magento, PrestaShop, Wix, Shoper, IdoSell and BaseLinker.
Plans
Feefo
Essentials$200
per month, from
200 email requests plus 50 WhatsApp and 50 SMS, product and service reviews, photo and video reviews, AI summaries and replies, Google Seller Ratings.
Enhanced$400
per month, from
Everything in Essentials with 500 email requests, a campaign manager, NPS and custom surveys, A/B testing, 350+ integrations and an assigned customer success manager.
PlusCustom
Everything in Enhanced plus bespoke collection, multilingual moderation, AI insights, social UGC, syndication network and 600+ enterprise integrations with API.
TrustMate
TrustGO$23
per month, 100 invitations (billing term not shown)
Company reviews, widgets, Google Stars, reports, instant reviews, a reputation manager and a company profile page.
TrustBOOST$47
per month (billing term not shown)
TrustGO plus automated comments, review tagging, all widgets, product reviews, photo and video collection and A/B testing.
TrustPRO$103
per month, 2,000 invitations (billing term not shown)
Adds AI dynamic hints, a Q&A module, Google Shopping stars, surveys with NPS and collection across markets.
Ways to pay less
Feefo
No public discounts listed.
TrustMate
- Annual discount
Save 18% with annual payment
The pricing page says choosing annual payment saves 18% against paying monthly.
Common questions
Which is cheaper, Feefo or TrustMate?
As of Nov 13, 2026, TrustMate is cheaper to start with: $23 a month, against $200 a month for Feefo. Feefo starts at $200 per month (Essentials), and TrustMate starts at $23 per month for 100 invitations (billing term not shown).
Which has a free plan, Feefo or TrustMate?
As of Nov 13, 2026, neither Feefo nor TrustMate has a free plan. TrustMate has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.