REVIEWS.io vs TrustMate (2026): which should you pick?
As of Nov 13, 2026, REVIEWS.io grades higher than TrustMate: 2.6 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
REVIEWS.io grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
REVIEWS.io
Product and company reviews for online stores, priced by invites
TrustMate
Online store and company reviews with invitations and widgets
Which one is for you
Pick REVIEWS.io if
- Fits if you want product stars and Google Seller Ratings from one tool
- Works for stores moving off Yotpo, Okendo or Trustpilot that need reviews imported
Look elsewhere if
- Skip it if you want a free plan to start on, as there's only a 14-day trial
- Pricey if you sell in several countries, as each domain is its own subscription
- Tight if you need the API or AI replies, as both are on Plus at $400 a month billed yearly, booked through a demo
- Watch out: Google Seller Ratings and review snippets aren't on Essentials; they start at Start-Up, $63 billed yearly
- Watch out: every email or text invite counts, and sending more moves you up a price step
Pick TrustMate if
- Fits if you run an online store in Poland or elsewhere in Europe and want verified reviews
- Works for stores selling in several markets that want reviews in many languages
Look elsewhere if
- Tight if you send more than 100 invitations a month, as each plan has an invitation cap
- Skip it if you need product reviews on the cheapest plan: they start at TrustBOOST, $47
- Watch out: the pricing page does not say if the shown prices assume annual billing
- Watch out: surveys, NPS, Q&A and AI hints are on the $103 plan only
- Watch out: some modules are labelled new or hot, so check they are live before you pay
How we grade them
| 2.6GPAREVIEWS.ioGood | 2.2GPATrustMateFair | |
|---|---|---|
| Value for money | BEssentials covers up to 300 invites, so a 300-order shop pays $23 a month billed yearly, or $29 monthly. Set against its listed rivals at that size, that's the low end. Review snippets and Seller Ratings start at Start-Up, $63 yearly ($79 monthly), and each country domain is billed apart. | CTrustGO is $23 a month for 100 invitations, between the $15 cheaper-quarter start and the $29 middle for review tools. Product reviews and A/B testing start at TrustBOOST, $47; surveys and Q&A need $103. |
| Free plan and trial | CNo free plan. There's a 14-day free trial, and the listing doesn't say whether it wants a card. Fine for watching a few invites go out, not for living on. | CA 90-day free trial of the top package with 150 invitation emails. A card is not mentioned, but there is no free plan after it ends. |
| Features | BThe whole job: product and company reviews in one request, photo and video, 15+ widgets, email and text invites, Google Seller Ratings, imports, surveys, and on Grow a reputation manager with competitor analysis. AI replies and translation wait for Plus. | CInvitations, widgets, Google Stars, a private chat with unhappy customers and, higher up, surveys, NPS and Q&A. Several modules are labelled new, and the entry plan has no product reviews, all widgets or A/B testing. |
| Ease of use | CNo store rating on record. You connect your store, set up invites and pick widgets, and the yearly plan is chosen in the dashboard after signing up. Moving up the plans means watching how many invites you send. | CNo store rating on record. You install a connector for your shop, set up invitations and widgets, and pick between three packages. |
| Platforms and integrations | BWeb, with Shopify, BigCommerce, Klaviyo, Gorgias, Attentive, Dotdigital, Bazaarvoice and Google. The API is only on Plus. No phone or desktop app is listed. | BPlugins for Shopify, WooCommerce, Magento, PrestaShop, Wix, Shoper, IdoSell and BaseLinker, plus a public API. Web only, with no desktop or phone app. |
| Best for | product and company reviews with Google stars | verified store reviews in Europe |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: REVIEWS.io and TrustMate. How we grade
Price against what you get
REVIEWS.io starts at $23 a month and scores 2.7 out of 4 on features, ease of use and platforms. TrustMate starts at $23 a month and scores 2.3.
REVIEWS.io scores higher for the same starting price. Of the other customer review tools on the chart, none scores higher than REVIEWS.io for less, and 6 score higher than TrustMate for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- TrustMate also covers a/B testing.
At a glance
| REVIEWS.io | TrustMate | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $23 per month for up to 300 invites, billed annually ($29 monthly) | $23 per month for 100 invitations (billing term not shown) |
| Free plan | None | None |
| Free trial | 14-day free trial | 90-day free trial of TrustPro, 150 invitation emails |
| Web | ||
| Made by | REVIEWS.io | TrustMate S.A. |
| Price read from | reviews.io | trustmate.io |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
REVIEWS.io
- There is no free plan on the pricing page; Essentials, from $23 a month on yearly billing, is the entry point.
- Price follows review invites sent: each email or SMS request counts once, and more invites move you up a price step.
- Each top-level domain is a separate subscription, so stores in several countries pay for each one.
- Google Seller Ratings start at Start-Up; AI replies, translation and API access need Plus.
TrustMate
- The pricing page does not state whether the displayed monthly prices assume annual billing.
- Each package has an invitation cap, so volume affects the plan you need.
- Product reviews, widgets and A/B testing are not in the entry TrustGO package.
- Several modules named in the plans are labelled new or hot, so check current availability.
Key features
REVIEWS.io
- Review invites by email and SMS
- Sends review requests and reminders after a purchase by email, with SMS invites from Start-Up up, and a Review Booster to ask past customers.
- Product and company reviews
- Collects reviews of each product and of the business in one request, with photos and videos, and shows them in 15+ widgets.
- Google Seller Ratings
- From Start-Up, feeds company reviews to Google Seller Ratings, the stars shown on Google ads, and adds rich snippets for ratings in search.
- Surveys
- Post-purchase, post-review, abandoned-cart and on-site surveys with a survey builder; Grow and Plus include 100 survey replies a month.
- Reputation manager
- Grow and Plus add a reputation manager, competitor analysis and an AI summary of reviews; Plus adds AI-written replies and translation.
TrustMate
- Automated review invitations
- Sends invitations after orders, with instant reviews collected on the order confirmation page.
- Widgets and Google Stars
- Embeddable widgets pass microdata to search engines so star ratings can appear in results.
- TrustCare
- Lets a store talk privately with an unhappy customer while the review stays public.
- AI hints for reviewers
- Suggests talking points while customers write, to produce more detailed reviews; included from TrustPRO.
- Surveys, NPS and Q&A
- Survey and NPS modules and a product Q&A module, available on the top package.
- Store platform connectors
- Plugins for Shopify, WooCommerce, Magento, PrestaShop, Wix, Shoper, IdoSell and BaseLinker.
Plans
REVIEWS.io
Essentials$23
per month for up to 300 invites, billed annually ($29 monthly)
Product and company reviews, photo and video collection, automated review requests and 15+ on-site widgets.
Start-Up$63
per month for 1,000 invites, billed annually ($79 monthly)
Adds Google Seller Ratings, rich snippets, imports, third-party reviews, Klaviyo and 100 SMS invites. $130 a month at 5,000 invites, billed monthly.
Grow$140
per month for 1,000 invites, billed annually ($175 monthly)
Adds a reputation manager, AI review summary, competitor analysis and 100 survey replies. Rises with invites: $399 a month at 10,000, billed monthly.
Plus$400
per month for 7,500 invites, billed annually ($500 monthly)
Adds AI review replies, translation, shoppable UGC galleries, Bazaarvoice syndication, API access and a success manager. Booked through a demo.
TrustMate
TrustGO$23
per month, 100 invitations (billing term not shown)
Company reviews, widgets, Google Stars, reports, instant reviews, a reputation manager and a company profile page.
TrustBOOST$47
per month (billing term not shown)
TrustGO plus automated comments, review tagging, all widgets, product reviews, photo and video collection and A/B testing.
TrustPRO$103
per month, 2,000 invitations (billing term not shown)
Adds AI dynamic hints, a Q&A module, Google Shopping stars, surveys with NPS and collection across markets.
Ways to pay less
REVIEWS.io
- Annual discount
Save 20% with yearly billing
REVIEWS.io gives 20% off for paying yearly: Essentials is $23 a month billed annually against $29 billed monthly. The yearly plan is chosen in the dashboard after signing up.
TrustMate
- Annual discount
Save 18% with annual payment
The pricing page says choosing annual payment saves 18% against paying monthly.
Common questions
Which is cheaper, REVIEWS.io or TrustMate?
As of Nov 13, 2026, they start at the same price. REVIEWS.io starts at $23 per month for up to 300 invites, billed annually ($29 monthly), and TrustMate starts at $23 per month for 100 invitations (billing term not shown).
Which has a free plan, REVIEWS.io or TrustMate?
As of Nov 13, 2026, neither REVIEWS.io nor TrustMate has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.