The Feedbackly Insider’s Guide
Everything we know about Feedbackly in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Feedbackly
The Insider’s Guide
Customer feedback surveys that also score customer emotions
Every plan, grade, refund rule and rival among form and survey tools, read from Feedbackly’s own pages.
Made by Feedbackly · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Feedbackly’s own pages, its app-store listings and our grades. Every fact in it is on Feedbackly’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 8 of the 148 other form and survey tools we grade
Feedbackly is a customer experience platform that collects feedback through email, SMS, website pop-ups, in-app surveys and iPad terminals. Alongside NPS and CSAT it offers its own Emotional Value Index, and plans are priced by yearly response volume.
To get you started, here are 9 things to know about Feedbackly, taken from its own pages and our grades.
Channels, touchpoints and terminals are things you set up.
- 1
Best for feedback by email, SMS, pop-up and iPad terminal
Feedbackly collects feedback by email, SMS, website pop-ups, in-app and iPad terminals, and adds its own Emotional Value Index.
- 2
Paid plans start at about $222.32 a month
As its pricing page puts it: €199 per month, billed annually (€249 billed monthly).
- 3
You can try it first
14-day free trial.
- 4
It runs on 2 platforms
Web and iOS.
- 5
Many survey channels
Surveys go out by email, SMS, in-app, Slack, social media, a website pop-up or iPad and tablet terminals.
- 6
Emotional Value Index
Its EVI survey and analytics measure how customers feel about an experience; every plan includes it, and using it is optional.
- 7
Analytics
Survey analytics, text analytics, customer-journey views and root-cause analysis are included from the first plan.
- 8
A 1.8 GPA, above 8 of 148
That is against the other form and survey tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Feedbackly you could make: surveys, forms, reports and templates. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
Feedbackly at a glance
- Pricing
- Free trial, from €199 per month, billed annually (€249 billed monthly)
- Free plan
- No
- Free trial
- 14-day free trial.
- Runs on
- Web, iOS
- Made by
- Feedbackly, since 2012
- Category
- Forms & Surveys
- Our grade
- 1.8 GPA, weak
The report card
Best for feedback by email, SMS, pop-up and iPad terminal
Feedbackly collects feedback by email, SMS, website pop-ups, in-app and iPad terminals, and adds its own Emotional Value Index. It starts at €199 a month, with 1 user and 5,000 responses a year, and AI analysis is an add-on.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | €199 a month billed yearly for 1 user and 5,000 responses a year, above the forms category's dearest-tenth start of $119. |
| Free plan and trial | D | 14-day free trial. The page doesn't say whether a card is needed, and there's no free plan. |
| Features | C | Many survey channels, analytics and follow-up alerts. But AI analysis, SMS credit and API-triggered surveys cost extra. |
| Ease of use | C | No store rating on record. Channels, touchpoints and terminals are things you set up. |
| Platforms and integrations | B | Web and iPad terminals, with Slack, Teams, Salesforce, HubSpot, Pipedrive and Mailchimp. No desktop app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Feedbackly is for
- Fits if you want feedback from an iPad terminal in a shop or office
- Works for teams that want NPS and its own happiness index in one place
Who it is not for
- Pricey if you start small: €199 a month and only 1 user on Single
- Watch out: response limits are per year, 5,000 on Single and 20,000 on Pro
- Watch out: SMS credit, AI analysis and API surveys cost extra
- Skip it if you want a free plan, since there's only a 14-day trial
Good to know
Good for
- Retail, hospitality and public venues collecting feedback on site with terminals
- CX teams that want an emotion score on top of NPS and CSAT
- Organizations that want onboarding and training bundled with the software
Worth knowing
- Prices are shown in euros, and the Single plan allows only 1 user.
- Response limits are per year (5,000 on Single, 20,000 on Pro); data over the limit is restricted until you upgrade.
- SMS surveys need extra SMS credit, and API integrations and survey triggering via integrations cost extra on Pro.
- AI analysis through Feedbackly IQ is an add-on, not part of the base plans.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
~$222.32
A month to start
Feedbackly is a paid product with a free trial, starting at €199 per month, billed annually (€249 billed monthly).
The page doesn't say whether a card is needed, and there's no free plan.
Single
€199
per month, billed annually (€249 billed monthly)
5,000 responses a year, unlimited touchpoints, 1 user and survey, text and EVI analytics.
Pro
€399
per month, billed annually (€499 billed monthly)
20,000 responses a year, unlimited users, shareable dashboards, metadata analytics and two-way SMS surveys at extra cost.
Custom
Custom
Unlimited responses, customizable dashboards, custom integrations and a personal success manager; quote only.
Trying it first
14-day free trial.
Read from feedbackly.com on Nov 13, 2026.
Ways to pay less
Annual discount
Save 20% with annual billing
Feedbackly's pricing page shows a Save 20% badge on annual billing: €199 a month for Single instead of €249, and €399 instead of €499 for Pro.
Stated on feedbackly.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and iOS
Customer feedback surveys that also score customer emotions. Here is what it does, as its own site describes it, and what it covers: AI features, templates, forms, surveys, reports.
Many survey channels, analytics and follow-up alerts.
- Many survey channels
- Surveys go out by email, SMS, in-app, Slack, social media, a website pop-up or iPad and tablet terminals.
- Emotional Value Index
- Its EVI survey and analytics measure how customers feel about an experience; every plan includes it, and using it is optional.
- Analytics
- Survey analytics, text analytics, customer-journey views and root-cause analysis are included from the first plan.
- Notifications and follow-up
- Automated notifications alert a team to complaints; Pro adds promoter redirection for sending happy customers elsewhere.
- Feedbackly Terminal
- A physical feedback terminal can be leased from Feedbackly, or you can run the free iPad app on your own device.
- Add-ons and services
- Feedbackly IQ adds AI sentiment and category analysis, and consulting and CX Academy courses are sold alongside the software.
Where it runs
- Web
- iOS
What it works with
- Slack
- Microsoft Teams
- Salesforce
- HubSpot
- Pipedrive
- Mailchimp
Feedbackly is made by Feedbackly, and has been around since 2012.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
8/148
Other form and survey tools it is graded above
Feedbackly's GPA of 1.8 is higher than 8 of the 148 other form and survey tools we grade, and level with 17.
It stands best on platforms and integrations (B, above 46 of 148) and worst on value for money (D, above 1).
Its paid plans start at about $222.32 a month, against a middle price of $20 for the category: 106 of the 114 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 39 tools score higher and cost less.
Each grade against the category
Every bar is all 149 form and survey tools we grade, cut by the letter each got. Feedbackly’s own letter is outlined.
- DValue for moneyAbove 1 of 148
- DFree plan and trialAbove 18 of 148
- CFeaturesAbove 5 of 148
- CEase of useAbove 7 of 148
- BPlatforms and integrationsAbove 46 of 148
Price against what you get
Each dot is one of 121 form and survey tools. Further left costs less; higher up scores better on features, ease of use and platforms. Feedbackly is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Feedbackly you could make: surveys, forms, reports and templates. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 123 of the 148 other form and survey tools grade higher. It costs $2,667.87 a year.
What you could make
- Surveys, forms, reports and templates: an app builder makes these well.
What you could not
- A real app for iOS. Something home-made would be a web page.
- It plugs into other products, Slack, Microsoft Teams and Salesforce among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Feedbackly’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Zonka Feedback, Medallia, InMoment, Survicate and Pointerpro
The 5 tools Feedbackly is most often weighed against, with where each one differs from it.
- 2.2GPA
Zonka Feedback
Free trial
Customer feedback surveys with AI analysis of what people say.
- Only Zonka Feedback lists an Android app.
- Feedbackly also covers templates.
- Zonka Feedback also covers workflow automation.
- 1.8GPA
Medallia
Paid
Enterprise customer and employee experience feedback platform.
- Only Feedbackly lists an iOS app.
- Feedbackly also covers templates and forms.
- Medallia also covers dashboards.
- 1.8GPA
InMoment
Paid
Customer experience platform for feedback and reviews.
- Only Feedbackly lists an iOS app.
- Feedbackly also covers templates and forms.
- 2.2GPA
Survicate
Free trial · from $56/mo
Customer feedback surveys for email, web and mobile apps.
- Only Feedbackly lists an iOS app.
- Feedbackly also covers forms.
- 1.8GPA
Pointerpro
Free trial · from $109/mo
Assessment and scored-quiz builder with personalized reports.
- Only Feedbackly lists an iOS app.
- Feedbackly also covers templates.
- Pointerpro also covers dashboards.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Feedbackly free?
No, Feedbackly is a paid product, but you can try it first. 14-day free trial.
How much does Feedbackly cost?
Feedbackly lists 3 plans. Single: €199 per month, billed annually (€249 billed monthly).
What platforms does Feedbackly work on?
Feedbackly is available on Web and iOS.
Does Feedbackly offer any discounts?
Feedbackly publicly lists the following: Save 20% with annual billing.
Does Feedbackly have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Feedbackly is listed for Web and iOS.
Does Feedbackly have a Windows app?
No Windows app was listed when its pages were read on Nov 13, 2026. Feedbackly is listed for Web and iOS.
Is Feedbackly open source?
Feedbackly is not described as open source on its own site, as read on Nov 13, 2026.
What does Feedbackly integrate with?
Feedbackly's listing names Slack, Microsoft Teams, Salesforce, HubSpot, Pipedrive and Mailchimp.
Who makes Feedbackly?
Feedbackly is made by a company of the same name. It dates from 2012.
What are the alternatives to Feedbackly?
The closest alternatives to Feedbackly in our directory are Zonka Feedback, Medallia, InMoment, Survicate and Pointerpro.
How does Feedbackly compare with other form and survey tools?
Feedbackly's GPA of 1.8 is higher than 8 of the 148 other form and survey tools we grade, and level with 17.
Is Feedbackly good value for money?
ToolGPA grades Feedbackly D for value for money. Its paid plans start at about $222.32 a month, against a middle price of $20 for the category: 106 of the 114 others that charge start lower.
Could I make my own version of Feedbackly?
The plain part of Feedbackly you could make: surveys, forms, reports and templates.
Where this guide comes from
The prices, plans, platforms and features were read from Feedbackly’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Feedbackly's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Feedbackly. Prices change, so check feedbackly.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Feedbackly, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/feedbackly
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Feedbackly: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/feedbackly
Know someone choosing between form and survey tools?
Send them this guide: toolgpa.com/tools/feedbackly/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded form and survey tools after Feedbackly, each with an Insider's Guide of its own.
- Forms & Surveys Insider's GuideEvery one of the 149 form and survey tools we grade, compared
- Formester Insider's GuideForm builder with unlimited forms and responses on the free plan3.2 GPA
- Formgrid Insider's GuideForm builder with unlimited forms and responses on the free plan3.2 GPA
- Google Forms Insider's GuideForm, survey and quiz builder that comes with a Google Account3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Feedbackly’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Feedbackly is a trademark of its owner, and this guide is not made, paid for or approved by Feedbackly. Prices and plans change: check feedbackly.com before you buy.