Gupshup alternatives · SMS & Chat
Free alternatives to Gupshup
Gupshup has no free plan. 15 of the 77 other SMS and chat marketing tools in this directory are free or have a free plan.
Gupshup is a paid product. All of them pair the free plan with paid ones.
15 tools · Listings checked up to Nov 13, 2026 · Where the facts come from
The 12 closest to Gupshup
- Free plan · from $40.50/mo
AiSensy
WhatsApp API for broadcasts, retargeting and click-to-WhatsApp ads
What is free: Free Forever: the WhatsApp Business API, Blue Tick application, click-to-WhatsApp ads, unlimited contacts, templates and the live chat inbox. No broadcasting.
- AiSensy has a free plan. Gupshup does not.
- Only AiSensy lists iOS and Android apps.
- AiSensy also covers shared inbox.
- Gupshup also covers AI agents and sMS marketing.
- Free plan · from $29/mo
Whapi.Cloud
WhatsApp API for developers, priced per linked number
What is free: Developer Sandbox: full API for testing with up to 5 active conversations a month, 150 messages a day, 30 number checks a day and 1,000 API requests a month.
- Whapi.Cloud has a free plan. Gupshup does not.
- Whapi.Cloud also covers workflow automation.
- Gupshup also covers marketing automation, AI agents and sMS marketing.
- Free plan · from $23/mo
SendWo
WhatsApp marketing and chatbot platform with a free plan
What is free: 1 user, 1 WhatsApp and 1 web chat account, 1K contacts, 500 message credits and 500 AI tokens.
- SendWo has a free plan. Gupshup does not.
- SendWo also covers shared inbox.
- Gupshup also covers AI agents.
- Free plan · from $39/mo
YCloud
WhatsApp API platform with campaigns, inbox, AI agents and a free plan
What is free: 1 team member, 2 channels, 500K AI credits a month, unlimited contacts and AI-only ticket support.
- YCloud has a free plan. Gupshup does not.
- YCloud also covers shared inbox.
- Gupshup also covers AI agents and sMS marketing.
- Free plan · from $67/mo
Hellotext
Online-store messaging on WhatsApp, SMS and Instagram, with AI agents
What is free: Starter: no monthly fee, 5% of attributed sales, 1 WhatsApp line, 1 Instagram account, single-user workspace and 2 months of history.
- Hellotext has a free plan. Gupshup does not.
- Hellotext also covers shared inbox and popups.
- Gupshup also covers AI agents.
- Free plan · from $169/yr
Manychat
Instagram, WhatsApp and Messenger DM automation for creators and shops
What is free: You can start free with a social handle or email; the free plan's limits are on Manychat's pricing page, which could not be read.
- Manychat has a free plan. Gupshup does not.
- Only Manychat lists iOS and Android apps.
- Manychat also covers live chat.
- Gupshup also covers AI agents and sMS marketing.
- Free plan · from $100/mo
Sendblue
iMessage, SMS and RCS messaging API sold per phone line
What is free: Free Sandbox: full API access with a shared number and up to 10 verified contacts; inbound-first, with no outbound messaging or webhooks.
- Sendblue has a free plan. Gupshup does not.
- Sendblue also covers workflow automation and business texting.
- Gupshup also covers marketing automation, whatsApp messaging and chatbots.
- Free plan · from $49/mo
Botmother
No-code chatbot builder for Telegram, WhatsApp, Instagram and web
What is free: Test plan with no time limit: up to 10 test bots that answer only 5 assigned testers.
- Botmother has a free plan. Gupshup does not.
- Botmother also covers no-code and live chat.
- Gupshup also covers AI agents and sMS marketing.
- Free plan · from $29/mo
BotStar
Visual chatbot builder with live chat and a Facebook chat plugin
What is free: Basic plan: 1 active bot, 100 monthly sessions, a single seat, dynamic CMS, keywords and training, and human handover.
- BotStar has a free plan. Gupshup does not.
- BotStar also covers no-code and live chat.
- Gupshup also covers AI agents, sMS marketing and whatsApp messaging.
- Free plan · from $36/mo
Landbot
No-code chatbot and AI agent builder for websites and WhatsApp
What is free: 1 seat and 100 chats a month on web chat, with the full builder and templates. No AI chats, no API, and WhatsApp only with a test number.
- Landbot has a free plan. Gupshup does not.
- Landbot also covers no-code, live chat and AI support agent.
- Gupshup also covers marketing automation, AI agents and sMS marketing.
- Free plan · from $15/mo
PushOwl
Web push notifications for Shopify stores, with Brevo email and SMS
What is free: Basic bundle: 500 delivered web push notifications and 500 emails a month, scheduled campaigns, price-drop and back-in-stock automations and basic reports.
- PushOwl has a free plan. Gupshup does not.
- PushOwl also covers email campaigns.
- Gupshup also covers AI agents, whatsApp messaging and chatbots.
- Free plan · from $29/mo
BotPenguin
No-code chatbot builder for WhatsApp, Instagram, Messenger and web
What is free: Baby plan: 1,000 bot messages a month, 1 chatbot, unlimited leads, unified inbox, live chat and a basic LLM knowledge base.
- BotPenguin has a free plan. Gupshup does not.
- Only BotPenguin lists iOS and Android apps.
- BotPenguin also covers shared inbox, no-code, live chat and AI support agent.
- Gupshup also covers marketing automation, AI agents and sMS marketing.
Common questions
Is there a free alternative to Gupshup?
Yes. AiSensy, Whapi.Cloud, SendWo, YCloud, Hellotext, Manychat, Sendblue, Botmother and 7 more are free or have a free plan.
Does Gupshup have a free plan?
Gupshup has no free plan. Gupshup is a paid product.
When was this checked?
Each listing shows its own date. On this page they run from Oct 18, 2026 to Nov 13, 2026. Vendors change prices and plans without notice, so confirm on their site before you buy.
This page is built from the listings. A tool is here because its listing says so, and the order is how close each is to Gupshup: the alternatives its listing names first, then the tools that share the most features with it.