AdSpy vs SwipeKit (2026): which should you pick?
As of Nov 12, 2026, SwipeKit grades higher than AdSpy: 2.4 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
SwipeKit grades higher on value for money, the free plan and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
SwipeKit
Save, organize and track ads from public ad libraries
Which one is for you
Pick AdSpy if
- Fits if you research Facebook and Instagram ads and want a large archive
- Works for affiliates who filter by offer and audience
Look elsewhere if
- Skip it if you research TikTok, Google or other networks, as only Facebook and Instagram are covered
- Pricey if you only need a quick look, at $149 a month with no trial
- Watch out: full refunds apply only within 24 hours of purchase
- Watch out: the price is labelled introductory, and there is no public pricing page
Pick SwipeKit if
- Fits if you collect ads from several libraries and want them on shared boards
- Works for small agencies tracking 5 to 15 competing brands
Look elsewhere if
- Skip it if you don't use Chrome, since the pages name only a Chrome extension
- Not for you if you want a free plan, because after the 14-day trial it's paid
- Watch out: the in-app AI Scripts feature is deprecated, with Skills in Claude or ChatGPT pointed to instead
- Tight if you track many brands: Basic stops at 5, Plus at 10, Agency at 15
How we grade them
| 1.6GPAAdSpyWeak | 2.4GPASwipeKitFair | |
|---|---|---|
| Value for money | COne plan at $149 a month, which the site calls an introductory price. That is in the dearer quarter of ad tools ($129 and up). | B$26 a month billed monthly, inside the cheaper quarter of ad tools ($27), for 5 seats and 5 tracked brands. |
| Free plan and trial | FNothing free: no plan and no trial, and the refund window is 24 hours. | C14-day free trial with no card, and no free plan after it. |
| Features | CAd search, comment search, audience demographics, affiliate and offer filters and a large archive. It covers Facebook and Instagram only. | CSaving extension, swipe file and boards, a shared ad library, brand tracker, MCP and API. The AI Scripts feature is deprecated, and the active-days tracker is only accurate to about 3 days. |
| Ease of use | CNo store rating on record. You learn its filters before the results make sense. | CNo store rating on record. A browser extension plus boards you have to set up and fill. |
| Platforms and integrations | CA web app only. No integrations, API or phone apps were found. | BWeb and a browser extension, with 5 integrations and API and MCP access on every plan. |
| Best for | searching Facebook and Instagram ads | saving and tracking ads from public ad libraries |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AdSpy and SwipeKit. How we grade
Price against what you get
AdSpy starts at $149 a month and scores 2.0 out of 4 on features, ease of use and platforms. SwipeKit starts at $26 a month and scores 2.3.
SwipeKit scores higher and starts $123 a month lower. Of the other ad creative and reporting tools on the chart, 22 score higher than AdSpy for less, and 5 score higher than SwipeKit for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SwipeKit also covers bookmarks.
At a glance
| AdSpy | SwipeKit | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $149 per month | $26 per month, billed monthly |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial, no credit card required |
| Web | ||
| Browser extension | ||
| Made by | Ad Navigator Ltd. | SwipeKit |
| Price read from | adspy.com | swipekit.app |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
AdSpy
- Covers Facebook and Instagram only; the pages read mention no other ad platform.
- One plan at $149 a month, which the site labels an introductory offer; the pages give no plan tiers and no free trial.
- The refund policy is a full refund within 24 hours of purchase, with later refunds at AdSpy's discretion.
- No public pricing page was readable; the price comes from the homepage.
SwipeKit
- Every plan includes the same features; the plans differ only in seats, tracked brands and API credits.
- The in-app AI Scripts feature is deprecated; the site points to Skills used through MCP in Claude or ChatGPT instead.
- The saving extension is described as a Chrome extension; the pages read name no other browser.
- The Facebook ad active-days tracker is described as accurate to within about 3 days.
Key features
AdSpy
- Ad search
- Search by ad text, advertiser, page name or landing page URL, and sort by likes, reactions, when an ad was last seen or how long it has run.
- Comment search
- Search the comments under ads, for example to track feedback on a competitor's brand or on your own.
- Audience demographics
- Shows the location, gender and age range an ad appears to target, based on data from the site's contributor network.
- Affiliate and offer filters
- Find ads by affiliate network, affiliate ID, offer ID or landing page technology. The site says it gets past cloakers to reach the real landing pages.
- Large ad archive
- The homepage counts more than 214 million ads, 30 million advertisers and 225 countries, all taken from Facebook and Instagram.
SwipeKit
- Ad saving extension
- A Chrome extension saves ads from the Facebook Ad Library, LinkedIn Ad Library, TikTok Creative Center and TikTok Ad Library, with copy, media, landing page link and transcript.
- Swipe file and boards
- Folders, boards, tagging, sorting and filtering, manual uploads and a live check of whether a saved Facebook ad is still active.
- Multiplayer ad library
- A searchable library of 1.5M ads, sortable by longest-running ads, with transcripts and advanced filtering.
- Brand Tracker
- Follows competitors' Meta ads around the clock, with media mix analysis and a creative timeline view.
- MCP server and API
- Connect saved ads to Claude or ChatGPT through MCP, or pull them through an API on a monthly credit allowance.
Plans
AdSpy
AdSpy subscription$149
per month
The single plan shown: the site calls it virtually unlimited usage and an introductory offer that will not stay the same.
SwipeKit
Basic$26
per month, billed monthly
5 seats, 5 tracked brands and 2,000 API credits a month, with the swipe file, Multiplayer ad library, MCP, API access and white-label share links. Annual billing saves $156.
Plus$46
per month, billed monthly
10 seats, 10 tracked brands and 4,000 API credits a month, with the same features as Basic. Annual billing saves $276.
Agency$66
per month, billed monthly
15 seats, 15 tracked brands and 10,000 API credits a month, with the same features as Basic. Annual billing saves $396.
Ways to pay less
AdSpy
No public discounts listed.
SwipeKit
- Annual discount
Annual billing saves $156 to $396 a year
The pricing page says annual billing saves $156 on Basic, $276 on Plus and $396 on Agency compared with paying monthly.
Common questions
Which is cheaper, AdSpy or SwipeKit?
As of Nov 12, 2026, SwipeKit is cheaper to start with: $26 a month, against $149 a month for AdSpy. AdSpy starts at $149 per month, and SwipeKit starts at $26 per month, billed monthly.
Which has a free plan, AdSpy or SwipeKit?
As of Nov 12, 2026, neither AdSpy nor SwipeKit has a free plan. SwipeKit has a free trial.
Which platforms do AdSpy and SwipeKit run on?
As of Nov 12, 2026, only SwipeKit lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.