Foreplay vs SwipeKit (2026): which should you pick?

Pick Foreplay if

• Fits if you collect ads you like and want them saved with transcripts and landing pages
• Works for agencies watching dozens of rival brands, on Agency at $389 a month billed annually

Look elsewhere if

• Skip it if you want ads made for you, as it only finds them and turns them into briefs
• Tight if you're on Basic, which has no rival tracking or reports on your own ads
• Not for you if you want to try it without handing over a card, as the trial charges when it ends
• Pricey if your team grows: extra users are $20 a month each, and each extra Lens brand is $50
• Watch out: Spyder tracks Meta ads only, and Lens reads Meta and TikTok accounts only

Pick SwipeKit if

• Fits if you collect ads from several libraries and want them on shared boards
• Works for small agencies tracking 5 to 15 competing brands

Look elsewhere if

• Skip it if you don't use Chrome, since the pages name only a Chrome extension
• Not for you if you want a free plan, because after the 14-day trial it's paid
• Watch out: the in-app AI Scripts feature is deprecated, with Skills in Claude or ChatGPT pointed to instead
• Tight if you track many brands: Basic stops at 5, Plus at 10, Agency at 15

Foreplay

• Basic has no competitor tracking or analytics of your own ads; Spyder and Lens start on Workflow.
• Extra users cost $20 a month each on every plan, and each extra Lens brand $50.
• Lens reads Meta and TikTok ad accounts; Spyder tracks Meta ads.
• Prices do not rise with ad spend: Lens has unlimited ad spend and history on every plan that includes it.

SwipeKit

• Every plan includes the same features; the plans differ only in seats, tracked brands and API credits.
• The in-app AI Scripts feature is deprecated; the site points to Skills used through MCP in Claude or ChatGPT instead.
• The saving extension is described as a Chrome extension; the pages read name no other browser.
• The Facebook ad active-days tracker is described as accurate to within about 3 days.

Foreplay

Swipe File

Save ads from the Meta Ad Library, Instagram and other sources into shared boards, with automatic transcripts, landing page screenshots and live status.

Discovery

Searches 200M+ ads saved by Foreplay users, sorted by how long they have run, with AI search and analysis of emotion and target persona.

Spyder competitor tracking

Tracks every Meta ad a competitor launches around the clock, with up to 3 years of ad history, creative tests, top hooks and landing pages.

Lens creative analytics

Connects your Meta and TikTok ad accounts for top-performer and comparison reports, creative scores and a testing dashboard, with no ad-spend limit.

Briefs

Turns saved inspiration into shareable briefs with an AI script writer, brand profiles and a storyboard generator.

MCP and API

Brings saved ads and reports into Claude, ChatGPT and other tools through an MCP server or the API, from the Workflow plan.

SwipeKit

Ad saving extension

A Chrome extension saves ads from the Facebook Ad Library, LinkedIn Ad Library, TikTok Creative Center and TikTok Ad Library, with copy, media, landing page link and transcript.

Swipe file and boards

Folders, boards, tagging, sorting and filtering, manual uploads and a live check of whether a saved Facebook ad is still active.

Multiplayer ad library

A searchable library of 1.5M ads, sortable by longest-running ads, with transcripts and advanced filtering.

Brand Tracker

Follows competitors' Meta ads around the clock, with media mix analysis and a creative timeline view.

MCP server and API

Connect saved ads to Claude or ChatGPT through MCP, or pull them through an API on a monthly credit allowance.

Foreplay

• Basic$49

  per month, billed annually ($59 billed monthly)

  1 user: Swipe File with the Chrome extension and mobile app, Discovery search of 200M+ ads, and Briefs. No competitor tracking or analytics.

• Workflow$149

  per month, billed annually ($175 billed monthly)

  5 users, Spyder for 15 competitor brands (unlimited on annual), Lens analytics for 1 brand, and MCP and API access.

• Agency$389

  per month, billed annually ($459 billed monthly)

  10 users, Spyder for 50 brands (unlimited on annual), Lens for 10 brands, white-label sharing.

• EnterpriseCustom

  Sold through sales: unlimited users and usage, priority in-app or Slack support and early access to new features.

SwipeKit

• Basic$26

  per month, billed monthly

  5 seats, 5 tracked brands and 2,000 API credits a month, with the swipe file, Multiplayer ad library, MCP, API access and white-label share links. Annual billing saves $156.

• Plus$46

  per month, billed monthly

  10 seats, 10 tracked brands and 4,000 API credits a month, with the same features as Basic. Annual billing saves $276.

• Agency$66

  per month, billed monthly

  15 seats, 15 tracked brands and 10,000 API credits a month, with the same features as Basic. Annual billing saves $396.

Foreplay

• Annual discount

  Save about 15% and get unlimited Spyder yearly

  Billed annually, Basic is $49 a month instead of $59, Workflow $149 instead of $175 and Agency $389 instead of $459, and Spyder brand tracking becomes unlimited.

SwipeKit

• Annual discount

  Annual billing saves $156 to $396 a year

  The pricing page says annual billing saves $156 on Basic, $276 on Plus and $396 on Agency compared with paying monthly.