BigSpy vs SwipeKit (2026): which should you pick?
As of Nov 12, 2026, SwipeKit grades higher than BigSpy: 2.4 against 2.0 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
SwipeKit grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
BigSpy
Ad library for researching competitor ads on 11 platforms
SwipeKit
Save, organize and track ads from public ad libraries
Which one is for you
Pick BigSpy if
- Fits if you research Facebook ads and can live with 10 searches a day
- Works for marketers who want one search across several ad networks
Look elsewhere if
- Tight if you stay free, since it is Facebook only with 10 searches a day
- Pricey if you need TikTok or Google ads, which start at Growth at $119
- Watch out: Pinterest, Yahoo and Unity need Ultimate at $399
- Watch out: only Scale has 5 seats, and paid plans renew automatically
- Watch out: AppLovin research is e-commerce only
Pick SwipeKit if
- Fits if you collect ads from several libraries and want them on shared boards
- Works for small agencies tracking 5 to 15 competing brands
Look elsewhere if
- Skip it if you don't use Chrome, since the pages name only a Chrome extension
- Not for you if you want a free plan, because after the 14-day trial it's paid
- Watch out: the in-app AI Scripts feature is deprecated, with Skills in Claude or ChatGPT pointed to instead
- Tight if you track many brands: Basic stops at 5, Plus at 10, Agency at 15
How we grade them
| 2.0GPABigSpyFair | 2.4GPASwipeKitFair | |
|---|---|---|
| Value for money | CStarter is $49 a month billed yearly ($69 monthly), the middle of ad tools. Growth is $119, Scale $299 for 5 seats and Ultimate $399. | B$26 a month billed monthly, inside the cheaper quarter of ad tools ($27), for 5 seats and 5 tracked brands. |
| Free plan and trial | CFree plan with Facebook ads only, 10 searches a day, 5 video analyses a month and 20 tracked creatives. You will hit those caps. | C14-day free trial with no card, and no free plan after it. |
| Features | CAd creative search, 11 platforms, chart discovery, advertiser research and AI creative tools. Instagram starts at Starter, Google, YouTube and TikTok at Growth, and Pinterest, Yahoo and Unity at Ultimate. | CSaving extension, swipe file and boards, a shared ad library, brand tracker, MCP and API. The AI Scripts feature is deprecated, and the active-days tracker is only accurate to about 3 days. |
| Ease of use | CNo store rating on record. You learn its filters and charts before the results make sense. | CNo store rating on record. A browser extension plus boards you have to set up and fill. |
| Platforms and integrations | CA web app only. No integrations list, API or phone apps were found. | BWeb and a browser extension, with 5 integrations and API and MCP access on every plan. |
| Best for | searching competitor ads across 11 networks | saving and tracking ads from public ad libraries |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BigSpy and SwipeKit. How we grade
Price against what you get
BigSpy starts at $49 a month and scores 2.0 out of 4 on features, ease of use and platforms. SwipeKit starts at $26 a month and scores 2.3.
SwipeKit scores higher and starts $23 a month lower. Of the other ad creative and reporting tools on the chart, 13 score higher than BigSpy for less, and 5 score higher than SwipeKit for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SwipeKit also covers bookmarks.
At a glance
| BigSpy | SwipeKit | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $49 per month, billed annually ($69 billed monthly) | $26 per month, billed monthly |
| Free plan | Facebook ads only, 10 searches a day, 5 video analyses a month, 3 Creative to AI Prompt runs a day and 20 tracked creatives. | None |
| Free trial | None listed | 14-day free trial, no credit card required |
| Web | ||
| Browser extension | ||
| Made by | BigSpy.com | SwipeKit |
| Price read from | bigspy.com | swipekit.app |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
BigSpy
- The free plan covers Facebook only; Instagram starts at Starter, Google Ads, YouTube and TikTok at Growth, and Pinterest, Yahoo and Unity at Ultimate.
- AppLovin research is limited to e-commerce, and Starter access to it is described as limited-time.
- Scale has 5 seats; every other plan has 1 seat.
- Paid plans renew automatically; refund eligibility depends on a separate Refund Policy.
SwipeKit
- Every plan includes the same features; the plans differ only in seats, tracked brands and API credits.
- The in-app AI Scripts feature is deprecated; the site points to Skills used through MCP in Claude or ChatGPT instead.
- The saving extension is described as a Chrome extension; the pages read name no other browser.
- The Facebook ad active-days tracker is described as accurate to within about 3 days.
Key features
BigSpy
- Ad creative search
- Search ad creatives and ad copy with filters, including a visual and feature search whose daily cap rises with the plan.
- Platform coverage
- The site lists 11 ad platforms, among them Facebook, Instagram, Google Ads, YouTube, TikTok, X, Pinterest, Pangle and AppLovin.
- Chart discovery
- Popular, rising and new-creative charts for spotting what is gaining traction, available from the Growth plan up.
- Entity and domain research
- Look up ad pages and domains, follow them, and review the ads and advertisers behind an e-commerce domain.
- AI creative tools
- Video Analysis and Creative to AI Prompt are included with monthly or daily quotas on every plan, the free one included.
SwipeKit
- Ad saving extension
- A Chrome extension saves ads from the Facebook Ad Library, LinkedIn Ad Library, TikTok Creative Center and TikTok Ad Library, with copy, media, landing page link and transcript.
- Swipe file and boards
- Folders, boards, tagging, sorting and filtering, manual uploads and a live check of whether a saved Facebook ad is still active.
- Multiplayer ad library
- A searchable library of 1.5M ads, sortable by longest-running ads, with transcripts and advanced filtering.
- Brand Tracker
- Follows competitors' Meta ads around the clock, with media mix analysis and a creative timeline view.
- MCP server and API
- Connect saved ads to Claude or ChatGPT through MCP, or pull them through an API on a monthly credit allowance.
Plans
BigSpy
Starter$49
per month, billed annually ($69 billed monthly)
1 seat, Facebook and Instagram, unlimited searches, 50 downloads a day and 100 tracked creatives.
Growth$119
per month, billed annually ($159 billed monthly)
1 seat, adds Google Ads, YouTube, TikTok, X and Pangle, chart discovery, 300 downloads a day and 500 tracked creatives.
Scale$299
per month for 5 seats, billed annually ($399 billed monthly)
Growth features for 1 owner and 4 members, with Growth quotas applying to each seat.
Ultimate$399
per month, billed annually ($499 billed monthly)
1 seat, all 11 platforms including Pinterest, Yahoo and Unity, 3,000 downloads a day and 1,000 tracked creatives.
SwipeKit
Basic$26
per month, billed monthly
5 seats, 5 tracked brands and 2,000 API credits a month, with the swipe file, Multiplayer ad library, MCP, API access and white-label share links. Annual billing saves $156.
Plus$46
per month, billed monthly
10 seats, 10 tracked brands and 4,000 API credits a month, with the same features as Basic. Annual billing saves $276.
Agency$66
per month, billed monthly
15 seats, 15 tracked brands and 10,000 API credits a month, with the same features as Basic. Annual billing saves $396.
Ways to pay less
BigSpy
- Annual discount
Yearly billing saves $240 to $1,200 a year
The pricing page shows each paid plan cheaper billed yearly, for example Starter at $49 a month against $69 monthly, saving $240 a year.
SwipeKit
- Annual discount
Annual billing saves $156 to $396 a year
The pricing page says annual billing saves $156 on Basic, $276 on Plus and $396 on Agency compared with paying monthly.
Common questions
Which is cheaper, BigSpy or SwipeKit?
As of Nov 12, 2026, SwipeKit is cheaper to start with: $26 a month, against $49 a month for BigSpy. BigSpy starts at $49 per month, billed annually ($69 billed monthly), and SwipeKit starts at $26 per month, billed monthly.
Which has a free plan, BigSpy or SwipeKit?
As of Nov 12, 2026, only BigSpy has a free plan. SwipeKit does not, though it has a free trial.
Which platforms do BigSpy and SwipeKit run on?
As of Nov 12, 2026, only SwipeKit lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.