Atria vs SwipeKit (2026): which should you pick?

Pick Atria if

• Fits if you want rivals' ads, your own results and the next brief in one tool
• Works for marketers whose ads run mainly on Meta and TikTok

Look elsewhere if

• Skip it if you advertise on YouTube or LinkedIn, as it can't connect those accounts yet
• Pricey if you've outgrown the free plan but work alone, as Core is $129 a month billed annually for 5 seats
• Tight if you leave Auto-Gen running, since it can use about 1,920 AI credits a cycle
• Watch out: the free plan's limits beyond 1 ad account and 1 brand aren't published, and paid trials are set up by email only
• Tight if you're an agency: Core caps 5 ad accounts and $500K of spend a month, with every client counted together

Pick SwipeKit if

• Fits if you collect ads from several libraries and want them on shared boards
• Works for small agencies tracking 5 to 15 competing brands

Look elsewhere if

• Skip it if you don't use Chrome, since the pages name only a Chrome extension
• Not for you if you want a free plan, because after the 14-day trial it's paid
• Watch out: the in-app AI Scripts feature is deprecated, with Skills in Claude or ChatGPT pointed to instead
• Tight if you track many brands: Basic stops at 5, Plus at 10, Agency at 15

Atria

• Ad account connections cover Meta and TikTok; the FAQ says YouTube or LinkedIn need another tool for now.
• Plans cap connected ad accounts (5 on Core, 10 on Plus) and monthly ad spend analyzed ($500K on Core, $1M on Plus); an agency's clients count together.
• Extra seats cost $20 a month each on every plan; guest access starts on Business.
• AI generation uses credits; the Auto-Gen feature can use about 1,920 credits a cycle if left on. More credits can be bought.

SwipeKit

• Every plan includes the same features; the plans differ only in seats, tracked brands and API credits.
• The in-app AI Scripts feature is deprecated; the site points to Skills used through MCP in Claude or ChatGPT instead.
• The saving extension is described as a Chrome extension; the pages read name no other browser.
• The Facebook ad active-days tracker is described as accurate to within about 3 days.

Atria

Ad library and brand tracking

Searches 100M+ Meta and TikTok ads, updated weekly, sorted by how long they have run. Followed brands get weekly email updates and AI tags for their hooks and angles.

Ad account analytics

Reads connected Meta and TikTok ad accounts for custom and comparison reports, custom attribution windows, AI creative tags and shareable report snapshots.

Raya and Radar

An AI assistant that grades every ad, says what to fix, builds creative briefs from your data and suggests which ads to make next.

AI ad creation

Writes concepts, hooks, scripts and ad copy, generates and clones image ads, and mines customer reviews for ad angles. Generation draws on monthly AI credits.

Launch to Meta and asset library

Uploads batches of approved creatives to Meta, and stores assets searchable by visual element, voice-over or on-screen text, with timestamped comments.

MCP server and REST API

Brings ad data into Claude, ChatGPT and Cursor through an MCP server, and lets your own code query brands, boards and ads.

SwipeKit

Ad saving extension

A Chrome extension saves ads from the Facebook Ad Library, LinkedIn Ad Library, TikTok Creative Center and TikTok Ad Library, with copy, media, landing page link and transcript.

Swipe file and boards

Folders, boards, tagging, sorting and filtering, manual uploads and a live check of whether a saved Facebook ad is still active.

Multiplayer ad library

A searchable library of 1.5M ads, sortable by longest-running ads, with transcripts and advanced filtering.

Brand Tracker

Follows competitors' Meta ads around the clock, with media mix analysis and a creative timeline view.

MCP server and API

Connect saved ads to Claude or ChatGPT through MCP, or pull them through an API on a monthly credit allowance.

Atria

• Free$0

  1 ad account, 1 brand and a starter allowance of AI credits, sized for one person trying the product.

• Core$129

  per month, billed annually ($159 billed monthly)

  5 seats, 5 ad accounts, up to $500K ad spend analyzed a month, 4,000 AI credits, 50 followed brands without AI insights and 5 GB storage.

• Plus$343

  per month, billed annually ($429 billed monthly)

  Shown against a crossed-out $549 in a Black Friday sale with no end date. 8 seats, 10 ad accounts, $1M ad spend a month, 10,000 AI credits, 100 followed brands, 1 TB storage.

• Business$959

  per month, billed annually ($1,199 billed monthly)

  15 seats, unlimited ad accounts and ad spend, 25,000 AI credits, 200 followed brands, custom metrics, guest access and 5 TB storage.

• EnterpriseCustom

  Sold through sales and billed annually: custom limits and credits, end-to-end creative delivery, dedicated support.

SwipeKit

• Basic$26

  per month, billed monthly

  5 seats, 5 tracked brands and 2,000 API credits a month, with the swipe file, Multiplayer ad library, MCP, API access and white-label share links. Annual billing saves $156.

• Plus$46

  per month, billed monthly

  10 seats, 10 tracked brands and 4,000 API credits a month, with the same features as Basic. Annual billing saves $276.

• Agency$66

  per month, billed monthly

  15 seats, 15 tracked brands and 10,000 API credits a month, with the same features as Basic. Annual billing saves $396.

Atria

• Annual discount

  Save 20% with annual billing

  Billed annually, Core is $129 a month instead of $159, Plus $343 instead of $429 and Business $959 instead of $1,199.

SwipeKit

• Annual discount

  Annual billing saves $156 to $396 a year

  The pricing page says annual billing saves $156 on Basic, $276 on Plus and $396 on Agency compared with paying monthly.