BrightLocal vs GMB Radar (2026): which should you pick?

Pick BrightLocal if

• Fits if your business is in the US, UK, Canada or Australia and you want rankings and listings in one account
• Works for agencies sending white-label local ranking reports for many client locations

Look elsewhere if

• Skip it if your business is outside the US, UK, Canada and Australia, where only citation building works
• Tight if you're on Track, as listing sync starts at Manage ($40) and review replies at Grow ($49)
• Watch out: Citation Builder is paid per site, from $3.20 or $2 with bulk credits, on top of any plan
• Not for you if you want a free plan, since after the 14-day trial you can only look at old data
• Watch out: above 100 locations prices are on request, and a downgrade takes effect at once with no refund

Pick GMB Radar if

• Fits if you want to check map rankings across your service area on a small budget
• Works for freelancers sending branded ranking reports to a handful of clients

Look elsewhere if

• Too light for managing listings or reviews, as it only tracks rankings
• Watch out: credits expire at the end of each billing cycle, and extra ones are sold as top-ups
• Watch out: the homepage puts white-label reports on every plan, but the pricing FAQ ties them to Professional and Premium
• Watch out: the terms say scan data may be kept for only 6 months, so export what you want to keep

BrightLocal

• The platform works in the USA, UK, Canada and Australia; citation building alone reaches more countries.
• Citation Builder is paid per site, from $3.20 or as low as $2 with bulk credits, on top of any plan.
• Prices rise with the number of locations, and above 100 locations they are on request.
• Downgrades take effect at once and the unused part of the old plan is not refunded.

GMB Radar

• Credits expire at the end of each billing cycle, and the 300 sign-up credits are a one-time grant; extra credits are sold as top-ups.
• Yearly plans cost the same as twelve months; the difference is that all credits arrive upfront.
• The terms say scan data may be kept for only 6 months, so older results should be exported.
• The homepage says white-label reports are on every plan, but the pricing FAQ ties them to the Pro and Premium plans.

BrightLocal

Local Rank Tracker and Local Search Grid

Track local rankings for up to 100 keywords and 4 competitors per location, and map Google local rankings on a geogrid.

Local AI Visibility Tracker

Checks whether ChatGPT, Google AI Mode and Google AI Overviews recommend a business, for up to 20 prompts per location, on every plan.

Citation Tracker and Citation Builder

Audit listing accuracy and find gaps, then pay per site to have listings built, including the Data Axle, Neustar Localeze and Foursquare aggregators.

Active Sync and Google posts

From Manage up, keeps business details synced and protected on key sites and schedules Google Business Profile posts across locations.

Reputation tools

Grow adds review monitoring with replies across several sites, review requests by email, SMS and in-store campaigns, and a review widget.

White-label reports, APIs and MCP

Reports and tools can carry your own branding, and the platform offers local SEO APIs and an MCP server for ChatGPT, Claude or Mistral.

GMB Radar

Geogrid scans

Scan Google Maps rankings for a keyword across a grid of any size or from chosen pins, run on demand or on a schedule.

Organic rank tracking

Tracks where the business's website ranks in regular Google results alongside its map pack positions.

Competitor and history reports

Compare local competitors' rankings and see how a scan area has changed over time.

White-label reports

Branded reports with your logo, colors and contact details, exported as PDFs or shared as links.

Google review poster

Creates a branded poster with a QR code that takes customers straight to the business's Google review page.

API in beta

A beta API with its own reference documentation for pulling ranking data into other tools.

BrightLocal

• Track$31

  per month for 1 location, billed annually ($41 billed monthly)

  Rank tracking for 100 keywords, a geogrid for 5 keywords, audits, citation tracking and AI visibility. $62 a month yearly for 6-10 locations.

• Manage$40

  per month for 1 location, billed annually ($54 billed monthly)

  Everything in Track plus AI Insights, Active Sync to keep listings synced and protected on key sites and a Google post scheduler.

• Grow$49

  per month for 1 location, billed annually ($65 billed monthly)

  Everything in Manage plus review monitoring and replies, review requests by email, SMS and in store, and a review widget.

• CustomCustom

  Price on request for more than 100 locations, or for high-volume accounts that need only one or two report types.

GMB Radar

• Standard$15

  per month for 5,000 credits, billed monthly

  Up to 10 businesses. 1 credit = 1 ranking check from one point, so a 5x5 grid uses 25. Or $180 a year with 60,000 credits upfront.

• Professional$30

  per month for 12,000 credits, billed monthly

  Up to 20 businesses, with the same features. Or $360 a year with 144,000 credits upfront.

• Premium$100

  per month for 50,000 credits, billed monthly

  Unlimited businesses and priority support. Or $1,200 a year with 600,000 credits upfront.

• EnterpriseCustom

  Custom pricing for larger volumes, on request.

BrightLocal

• Annual discount

  Save 25% with annual billing

  BrightLocal's pricing page lists 25% off for annual billing: Track for one location is $369 a year ($31 a month) against $41 a month billed monthly.

GMB Radar

No public discounts listed.