GMB Radar vs Local Viking (2026): which should you pick?

Pick GMB Radar if

• Fits if you want to check map rankings across your service area on a small budget
• Works for freelancers sending branded ranking reports to a handful of clients

Look elsewhere if

• Too light for managing listings or reviews, as it only tracks rankings
• Watch out: credits expire at the end of each billing cycle, and extra ones are sold as top-ups
• Watch out: the homepage puts white-label reports on every plan, but the pricing FAQ ties them to Professional and Premium
• Watch out: the terms say scan data may be kept for only 6 months, so export what you want to keep

Pick Local Viking if

• Fits if you're an agency posting to dozens of Google Business Profiles every week
• Works for spotting unwanted edits to client listings, including Google's own

Look elsewhere if

• Not for you if you want to try it first, as no free plan or trial is listed
• Watch out: rank checks and geogrid scans spend credits, and keyword credits don't roll over
• Tight if you want white-label reports or the geogrid widget, which start at Pro ($99)
• Skip it if you need listings kept right beyond Google, as it manages Google Business Profiles
• Watch out: the site still says Local Viking, but sign-up, pricing and help run under the LocalOptics name

GMB Radar

• Credits expire at the end of each billing cycle, and the 300 sign-up credits are a one-time grant; extra credits are sold as top-ups.
• Yearly plans cost the same as twelve months; the difference is that all credits arrive upfront.
• The terms say scan data may be kept for only 6 months, so older results should be exported.
• The homepage says white-label reports are on every plan, but the pricing FAQ ties them to the Pro and Premium plans.

Local Viking

• No free trial or free plan is listed on the pricing page.
• Rank checks and geogrid scans spend credits: 1 keyword credit per rank type per check, 1 geogrid credit per grid point. Keyword credits do not roll over.
• White-label reporting and the geogrid widget start at the Pro plan.
• The marketing site still says Local Viking, but sign-up, pricing and the help center use the LocalOptics name.

GMB Radar

Geogrid scans

Scan Google Maps rankings for a keyword across a grid of any size or from chosen pins, run on demand or on a schedule.

Organic rank tracking

Tracks where the business's website ranks in regular Google results alongside its map pack positions.

Competitor and history reports

Compare local competitors' rankings and see how a scan area has changed over time.

White-label reports

Branded reports with your logo, colors and contact details, exported as PDFs or shared as links.

Google review poster

Creates a branded poster with a QR code that takes customers straight to the business's Google review page.

API in beta

A beta API with its own reference documentation for pulling ranking data into other tools.

Local Viking

Post scheduling

Schedules standard, offer, event and alert posts to many profiles at once, with recurring posts, Spintax and location variables, and CSV bulk upload.

Listing management and protection

Edits profile details in one place, keeps a change log that includes Google's own edits, and alerts by email or SMS when anything changes.

Rank tracking and geogrids

Tracks keywords in the local pack, organic desktop and organic mobile, and runs live or scheduled geogrid scans with competitors at every point.

Photo scheduling

A media library that drip-schedules photos to profiles over weeks, with control over image metadata and file names.

Reviews, audits and reports

Reply to Google reviews across locations, run competitive audits against up to five rivals and send scheduled white-label reports.

API, webhooks and MCP

A public API, webhooks for new reviews and finished scans, a Looker Studio connector, and MCP connections for ChatGPT and Claude.

GMB Radar

• Standard$15

  per month for 5,000 credits, billed monthly

  Up to 10 businesses. 1 credit = 1 ranking check from one point, so a 5x5 grid uses 25. Or $180 a year with 60,000 credits upfront.

• Professional$30

  per month for 12,000 credits, billed monthly

  Up to 20 businesses, with the same features. Or $360 a year with 144,000 credits upfront.

• Premium$100

  per month for 50,000 credits, billed monthly

  Unlimited businesses and priority support. Or $1,200 a year with 600,000 credits upfront.

• EnterpriseCustom

  Custom pricing for larger volumes, on request.

Local Viking

• Single$39

  per month for 1 listing

  Unlimited posts and Google accounts, 1,600 keyword credits and 7,500 geogrid credits a month.

• Starter$59

  per month for up to 10 listings

  3,200 keyword credits and 8,100 geogrid credits a month.

• Pro$99

  per month for up to 20 listings

  5,600 keyword credits and 16,200 geogrid credits a month, white-label reporting and the geogrid widget.

• Agency$149

  per month for up to 40 listings

  17,700 keyword credits and 24,300 geogrid credits a month, white-label reporting and the geogrid widget.

• Enterprise$200

  per month for up to 70 listings

  26,600 keyword credits and 32,400 geogrid credits a month. Custom pricing for more than 70 locations.